How to advertise on True Crime with Kendall Rae: what it costs, who buys, and how to book

True Crime with Kendall Rae sells its host-read inventory through Mile Higher Media and Audioboom Studios, quoted per campaign rather than off a public rate card. Spotsnow data shows roughly 99% of the ads on the show are direct-response, which makes this a performance feed, not an awareness buy. Rocket Money, the top spender, has run roughly 13 to 15 ads here. If you're a DTC brand that lives on coded conversions, that mix should read as a green light. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the full show at True Crime with Kendall Rae.

Why True Crime with Kendall Rae is built for host-read direct response

Kendall Rae hosts the show, a YouTube creator turned podcaster known for a victim-first approach and steady mental health advocacy. The show sits in true crime, one of the deepest advertiser pools in podcasting.

Spotsnow attributes roughly 99% of the show's ad activity to direct response. That's the whole story for a buyer. Coded URLs, promo codes, and vanity links all attribute cleanly here, because listeners come for a long-form story and stay through the break. Spotsnow estimates reach at roughly 120,000 listeners per episode, an estimate rather than an audited count. The format is the argument. Kendall's episodes run long and personal, so a host-read borrows her attention span instead of interrupting it. When she reads your offer, it lands inside the same trust she spends an hour building.

The engagement shows up off the feed too. Spotsnow data shows an Apple Podcasts rating near 4.6 stars across roughly 5,700 to 6,300 ratings, and an Instagram following of roughly 466,000. That's a host whose audience follows her across platforms, not just into the next episode.

Who is advertising on True Crime with Kendall Rae

The roster is broad and blue-chip, with Spotsnow tracking roughly 210 to 250 recent advertisers across fintech, DTC beauty, apparel, and national brands. The most recognizable names include SKIMS, Rocket Money, Progressive, Quince, and Cash App.

The anchor advertisers, broken down

Rocket Money

Rocket Money runs a personal-finance app that tracks spending, cancels subscriptions, and negotiates bills. Spotsnow data shows roughly 13 to 15 ads on the show and estimated total spend over $10K, all classified direct-response. A young, budget-minded audience is exactly who wants a free app that finds money they're already leaking.

Merit Beauty

Merit Beauty sells clean, minimalist makeup essentials built for a five-minute routine. Spotsnow data shows roughly 6 to 7 ads and estimated total spend over $10K, all direct-response. A heavily female audience that skews young is the natural buyer for accessible clean beauty.

SKIMS

SKIMS sells shapewear, underwear, and loungewear built around inclusive sizing. Spotsnow data shows roughly 5 to 6 ads and estimated total spend over $10K, all direct-response. The brand's culture-forward pull maps almost perfectly onto a young, female, US-heavy listenership.

Progressive, the awareness outlier

Progressive runs here too, but mostly as produced national spots rather than coded host-reads. It's the exception that proves an awareness objective can also land on this feed, riding the reach instead of chasing a promo code.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

The advertiser mix isn't random. Kendall Rae's audience skews young, heavily female, middle-income, and concentrated in the US, and that profile lines up with the exact categories that repeat-buy: personal finance, clean beauty, apparel, and wellness DTC. These are people managing tight budgets and buying for themselves, and they'll act on a recommendation from a host they've spent hours with. True crime rewards attention because the story demands it, and a host-read placed inside that attention converts on a code instead of a vibe. Fintech and beauty brands come back here because the math works, not because they like the genre.

How your ad could sound

For a host-read on this show, the read should sound like Kendall talking, not like a script she's reading over. Open with a personal hook that connects to her audience, then hand off cleanly to your offer. Keep the promo code short and repeat it once so it survives a distracted listen, and give the listener a reason to act now rather than later. Vague CTAs and buried codes are where most host-reads leak conversions.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention through the break. Long, story-driven episodes keep listeners in the seat, so the host-read isn't an interruption, it's part of the flow.
2. Host credibility carries the offer. Kendall Rae's victim-first reputation and a 4.6 Apple rating mean a recommendation reads as trust, not an ad slot.
3. The audience is a buyer, not just a listener. A young, heavily female, US-concentrated base is the target demo for beauty, apparel, and personal finance.
4. Repeat buying proves the payback. Rocket Money's roughly 13 to 15 ads tell you a brand doesn't run that many times unless the numbers keep working.

True Crime with Kendall Rae in a nutshell

The audience is young, heavily female, mostly US-based, and estimated at roughly 120,000 listeners per episode. Rocket Money, Merit Beauty, and SKIMS already run here on coded host-reads, and Spotsnow classifies almost the entire ad mix as direct-response. The show is sold through Mile Higher Media and Audioboom Studios on a quoted, per-campaign basis. If your goal is trackable conversions in beauty, fashion, fintech, or wellness, this is a direct-response feed worth a test.