How to advertise on Trading Secrets: what it costs, who buys, and how to book

Trading Secrets sells its host-read inventory the way most creator-owned business shows do: direct, quoted per campaign, not off a public rate card. Spotsnow attributes an overwhelmingly direct-response posture to the show, with well over nine in ten tracked reads carrying a code, a URL, or an attribution offer. Its top advertiser, Quince, has run roughly 15 to 18 host-read ads here. For a brand weighing a buy, that mix reads clearly: this is a conversion feed, and the repeat buying proves the math holds. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The show is Trading Secrets, hosted by Jason Tartick.

Why Trading Secrets is built for host-read direct response

Jason Tartick is a former corporate banker turned money-and-career host, and that credential shapes the whole feed. The show sits in the business category, next to finance, entrepreneurship, and career development.

Spotsnow attributes more than 9 in 10 tracked reads to direct response. That means codes, vanity URLs, and offers a buyer can actually measure, not a brand impression you hope lands. Spotsnow estimates reach at roughly 115,000 listeners per episode, an estimate rather than an audited count. The format argument is simple here. Tartick runs long interviews where guests open up about their own money, so listeners are already leaning in when the host pivots to a recommendation. A host-read borrows exactly that attention. When the person you trust on earning and spending tells you what he uses, the ad break doesn't feel like a break.

The influence shows up where it counts. The show holds a roughly 4.9 average rating on Apple Podcasts across an estimated 5,450 to 6,030 ratings. Its pull is concentrated in the feed itself, where listeners return week after week, rather than scattered across a dozen social channels. For a direct-response buyer, that concentration is the point: the audience is in the podcast app, and that's where the offer converts.

Who is advertising on Trading Secrets

The roster skews finance, business services, and DTC retail, with a range of roughly 78 to 91 brands tracked in the last three months, per Spotsnow. Recognizable names in the mix include Quince, SoFi, Indeed, Expedia, and American Express.

The anchor advertisers, broken down

Quince

Quince is a direct-to-consumer brand selling affordable-luxury apparel, jewelry, and home goods on a factory-to-consumer model. Spotsnow shows roughly 15 to 18 host-read ads on the show, all classified direct response, and estimated total spend of over $30K, with its heaviest tracked month landing in the summer. The fit is clean: a young, style-conscious, largely female audience with real spending power is exactly who buys cashmere and silk basics on a code.

Northwest Registered Agent

Northwest Registered Agent handles LLC formation and registered-agent services for small businesses. Spotsnow shows roughly 6 to 7 ads, classified direct response, with estimated total spend of over $10K across multiple flights. It fits because a show about income diversification and side businesses is full of listeners about to file their first entity.

OneSkin

OneSkin is a science-backed skin-longevity brand built around a patented peptide. Spotsnow shows roughly 4 ads, classified direct response, with estimated total spend of over $10K on more recent, spring-into-summer flights. A skincare brand with a research story matches an audience that trusts the host's habit of vetting the details before recommending anything.

The awareness outlier

The DR core isn't the whole feed. National brands like SoFi, Expedia, American Express, and Toyota run produced spots here rather than host-reads, buying reach and association instead of a coded offer. It's proof an awareness objective can ride alongside the direct-response buyers, even if the show's center of gravity is conversion.

All spend figures are Spotsnow estimates.

Why business brands cluster here

The pattern isn't random. Tartick spent years inside commercial banking before he built a media brand, and he interviews people about the money they actually make and lose. That gives him standing to recommend a bank, a DTC label, or an LLC service without it sounding like a rented endorsement. The audience arrives in a buying mindset already, thinking about earning more, spending smarter, and starting something. Put a finance app, a factory-direct retailer, and an entity-formation service in front of that room and the offer meets a listener who was going to make the decision anyway. The reads just supply the code. That's why the roster leans DR and why brands come back: the show doesn't teach its audience to want these products, it catches them mid-want.

What makes a show like this convert

1. The format does the selling. A host-read from Tartick lands as advice, not an interruption, because the whole show is him vetting money decisions out loud.
2. The host has real credibility. A former commercial banker recommending a financial product carries weight a generic voiceover never will.
3. The audience is primed to buy. Spotsnow describes a young, largely female, US-concentrated audience with meaningful high-income listeners who are actively working on their money.
4. Repeat buying proves the math. Quince has run roughly 15 to 18 host-reads here; brands don't re-up a channel at that clip unless the codes are coming back.

Trading Secrets in a nutshell

Listeners skew young, female, and US-based, with a solid slice of high earners and a mindset built around earning and investing. The buyers already on board (Quince, Northwest Registered Agent, and OneSkin) run coded host-reads, while national names buy produced awareness spots on the side. The show sells direct, quoted per campaign rather than off a rate card. If your objective is measurable direct response for a finance, business-services, or DTC product, this is a feed worth a test flight.