How to advertise on This Past Weekend w/ Theo Von: what it costs, who buys, and how to book

Host-read inventory on this feed is sold direct, quoted campaign by campaign through the host's own Shots Podcast Network rather than off a public rate card. Spotsnow data shows direct-response reads make up the clear majority of advertiser activity here, and the anchor buyer, PrizePicks, has run roughly 3 to 6 host-read spots in the recent window. For a buyer, that mix means you're looking at a performance channel with comedy reach attached, not a branding showcase you hope gets noticed. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full advertiser history for This Past Weekend w/ Theo Von on Spotsnow, including which brands keep coming back.

Why This Past Weekend w/ Theo Von is built for host-read direct response

Theo Von is a working touring stand-up comedian with two specials behind him, and the show runs on his voice rather than a script. The roster's top host-read spender sits in sports, with mental health care close behind, which tells you what kind of offer travels in this feed.

Spotsnow attributes the clear majority of ad activity on the show to direct response, and that posture shapes everything. Reads carry codes and app handles, so attribution closes inside the week, and the show's conversational format is why the mechanic works: Theo tends to drift into an ad from whatever he and the guest were already arguing about, so there's no audio seam for a listener to skip past. That sustained attention is the asset a host-read borrows. Spotsnow estimates audience reach at roughly 640,000 listeners, an estimate rather than an audited count. The audience skews male, young adult, middle to upper-middle income, and heavily US-based.

The influence case beyond the feed

Apple Podcasts shows a 4.7 average rating across roughly 24,700 to 28,800 ratings. Off-platform, the footprint is wider still: over 9 million Instagram followers and roughly 1,460,000 YouTube subscribers. Clips circulate, which means a read that lands in the episode tends to get a second life as a screenshot or a short.

Who is advertising on This Past Weekend w/ Theo Von

The roster is unusually barbelled: national advertisers buying produced spots on one side, DTC and app-install performers buying host reads on the other. Spotsnow data shows roughly 37 to 43 brands running on the show over the last three months. Recognizable names in that set include Shopify, Netflix, Nordstrom, Chime and American Airlines.

The anchor advertisers, broken down

PrizePicks

PrizePicks sells a daily fantasy picks app built on more-or-less player predictions. Spotsnow attributes roughly 3 to 6 host-read ads on the show and estimated total spend over $100K, classified direct-response. It fits because the show's audience is young American men who watch football on Saturday, and the read hands them a code they can use before kickoff.

BetterHelp

BetterHelp sells online therapy memberships matched to licensed therapists. Spotsnow estimates total spend on the show over $100K across roughly 5 to 6 host-read appearances, direct-response. Theo talks openly about addiction and recovery, so the category doesn't need an introduction when it arrives in the ad break.

Tecovas

Tecovas is the Austin-based direct-to-consumer Western boot and apparel brand. Spotsnow estimates total spend on the show over $100K across roughly 3 to 4 ads, with a mix of direct-response and brand reads. Theo's Louisiana roots and the show's heartland male listenership do most of the work before the product is even named.

The outlier worth noting

Nordstrom runs produced spots here with no code and no offer, built entirely around brand association. Spotsnow classifies that activity as awareness rather than direct response, which is useful proof that a pure association buy can also hold up in this feed, even if the rest of the roster is chasing conversions.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Comedy audiences are usually sold as cheap reach. This one isn't behaving that way. The roster that keeps renewing is split between gambling-adjacent apps, therapy, boots and banking, and the only thing those four have in common is that they all require a listener to trust the person recommending them. Theo's authority isn't expertise, it's disclosure: he has talked about money trouble, addiction and recovery on his own feed for years, which is exactly why an online therapy pitch out of his mouth doesn't read as a sales pitch. Pair that with an audience of young US men, a demographic most advertisers struggle to buy efficiently anywhere else, and you get a feed where a coded offer actually clears. Spotsnow attributes the majority of activity on the show to direct response, and the brands that keep buying are the ones that measure.

How your ad could sound

What works: the handoff. Theo and his guest are mid-riff about never finishing the to-do list ("I'm 46. I'm like, where is the end of this list?") and he walks straight from that into the product with no stinger and no tonal reset. The personal framing is the second win, because he puts himself inside the offer: "you can even follow me on the app at Theovon. Tail my picks with one click." That converts a generic app install into something only this show can sell. The code, TPW, is the show's own initials, which is about as memorable as a promo code gets.

What to fix: the offer language gets dense fast. "Just use code TPW when you sign up" is clean, but it's immediately followed by qualifying terms, and then a long legal tail that buries the ask. If you're writing for this feed, state the code once early, once at the end, and keep the terms out of the middle. The close could also carry a deadline. "Lock in and win that first lineup" is energy without urgency, and a dated hook would do more.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the ad. Reads start inside the conversation instead of after a jingle, so there's no clean seam for a listener to skip at.
2. Host credibility covers hard categories. A comedian who discusses recovery on his own feed can sell therapy, which is why BetterHelp sits among the top spenders Spotsnow tracks here.
3. The audience is hard to buy elsewhere. Spotsnow estimates roughly 640,000 listeners, skewing male, young adult and overwhelmingly US-based.
4. Repeat buying proves the math. PrizePicks has come back for roughly 3 to 6 host reads, and brands don't renew a coded offer that misses its number.

This Past Weekend w/ Theo Von in a nutshell

Forward this part to your team. The listener base is an estimated 640,000 strong, male-leaning, young adult and almost entirely American, with a 4.7 Apple rating and a social following in the millions behind it. The buyers who matter here (PrizePicks, BetterHelp, Tecovas) are all on host reads with codes, while national names like Nordstrom and Netflix take produced spots. Inventory is quoted per campaign and sold direct through the host's own network, not a large sales house. If you need coded attribution, this is a fit; if you want pure awareness, it can work, but you'd be buying against a roster that's built for conversion.

This Past Weekend w/ Theo Von isn't the only feed reaching this audience. Spotsnow shows which comedy podcasts have host-read spots open right now, and which brands already buy them.