How to advertise on The Sip with Ryland Adams and Lizze Gordon: what it costs, who buys, and how to book

The Sip with Ryland Adams and Lizze Gordon sells its host-read inventory direct, quoted per campaign rather than off a rate card. Spotsnow data shows the show runs almost entirely on direct-response reads, with coded offers on nearly every sponsored break, and Spotsnow attributes its top buyer, SeatGeek, roughly 10 to 12 host reads across the last year. For a brand weighing a buy, that mix means one thing: this is a conversion feed, not a billboard. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

For the full picture, see The Sip on Spotsnow.

Why The Sip is built for host-read direct response

Ryland Adams came out of broadcast journalism and hosting at Clevver Media; Lizze Gordon is an actress and independent filmmaker. Together they run a pop-culture and taste-test show that sits in the information technology & services advertiser lane, where its ticketing, dating, and app sponsors cluster.

Spotsnow data shows direct-response ads make up essentially all of the host-read activity here, well into the high 90s. That matters because a DR read lives or dies on attribution: a code like "the SIP 10" or a URL like hungryroot.com/sip tells the brand exactly what the spot returned. Spotsnow estimates the show reaches roughly 230,000 listeners, and that figure is an estimate, not a counted audience.

The format is the reason the reads convert. The taste-test structure keeps hosts talking through the middle of an episode, so a sponsor slot lands inside a conversation the audience is already leaning into rather than at a hard commercial break. A host-read borrows exactly that attention. When Ryland runs through concert acts before dropping the code, the ad sounds like the show, not an interruption.

On engagement, Spotsnow puts the show at a 4.4 average Apple Podcasts rating across roughly 5,800 to 6,800 ratings, with about 39,000 Instagram followers on @thesipofficial and a video version running on YouTube. The influence is concentrated in the feed and in the hosts' own channels, which is where a coded read pays off.

Who is advertising on The Sip

The roster skews DTC and app-first, brands that live or die on a promo code. Recognizable names Spotsnow tracks include SeatGeek, HelloFresh, Rocket Money, Quince, and Dutch Bros, with a recent advertiser count of roughly 8 to 12 brands over the past three months.

The anchor advertisers, broken down

SeatGeek

SeatGeek is a ticketing marketplace for concerts, sports, and live events. Spotsnow attributes it roughly 10 to 12 host reads and estimated total spend of over $80K on the show, classified as direct-response. A young, event-hungry audience that plans nights out around tour dates is exactly who converts on a discounted-ticket code.

Hungry Root

Hungry Root is an AI-driven grocery and meal-kit delivery service. Spotsnow shows about 4 host reads and estimated total spend over $30K, also direct-response. On a show built around food and hosted by working parents, a meal-kit pitch reads as a personal recommendation more than an ad.

Hily

Hily is a dating app built around interest and behavior matching. Spotsnow tracks about 3 host reads and estimated total spend over $20K, direct-response. A largely single, young, female audience is prime install territory for a relationship app.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

The pattern isn't random. This is a young, heavily female, US-concentrated, mainstream middle-income audience that treats the hosts as friends whose taste they trust. Ryland and Lizze spend whole segments literally tasting and rating products, so the line between content and endorsement is already thin. A ticketing app, a meal kit, and a dating service all sell the same thing to this crowd: a better version of a night out, a week of dinners, a first date. When the recommendation comes wrapped in the show's own voice and carries a code, the audience treats it as a tip, not a pitch. That's why DTC and app brands keep coming back rather than testing once and leaving.

How your ad could sound

SeatGeek's read shows what works on this feed. The handoff is casual and personal: Ryland opens the app on air to "tell you all of my favorite people that have shows coming up," so the pitch rides current tour names instead of a script. The offer is clean, "code the SIP 10 that will get you 10% off," and the path is friction-free, with a link that "will automatically apply our code."

Two things would tighten it. The code lands late, after a long run of artist names, so a listener who tunes out early misses the offer entirely. And the CTA carries no urgency, no deadline, no reason to act now. A single early "here's the code, here's why now" would do more work than the second read of it at the end.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the ad. The taste-test, conversational structure keeps attention through the break, so a host-read lands inside the show instead of interrupting it.
2. The hosts have earned trust. A 4.4 Apple rating across thousands of reviews signals an audience that treats their recommendations as friend-level advice.
3. The audience is buy-ready. Young, female, and US-concentrated listeners are the exact profile that installs apps and redeems codes for tickets, meal kits, and dating.
4. Repeat buying proves the math. SeatGeek's roughly 10 to 12 host reads is a brand re-upping again and again, which no one does when a code returns nothing.

The Sip in a nutshell

The Sip reaches an estimated 230,000 listeners who skew young, female, and US-based, drawn in by pop-culture talk and food taste tests. Ticketing, meal-kit, and app brands already buy here, and they buy coded host reads, not produced spots. The show is sold direct and quoted per campaign, with inventory that fills on most episodes. If your goal is measurable direct response from a young consumer audience, it fits; if you need broad awareness with no attribution, look elsewhere.