How to advertise on The Sesh: what it costs, who buys, and how to book

The Sesh sells host-read spots direct, quoted per campaign rather than off a public rate card. Spotsnow data shows roughly 19 in 20 of the show's tracked ads run as direct response, a share that sits in the high nineties percent. Square, the top spender on the feed, has run roughly 4 to 5 host-reads over the past year. That mix tells a buyer this is a coded-offer, promo-code show, not a brand-awareness billboard. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full advertiser history on The Sesh profile on Spotsnow.

Why The Sesh is built for host-read direct response

The Sesh is hosted by cousins Kendall Rae, a true crime content creator and missing-persons advocate, and Janelle Fields, who holds a Master's in Clinical Mental Health Counseling. It sits in the society and culture category, with true crime, TV and film, and lifestyle threaded through it.

Spotsnow attributes a direct-response share in the high nineties percent to this feed. That's the whole reason the format works here: the reads carry promo codes and custom URLs, so a brand can watch conversions land against a code. Estimated reach is roughly 125,000 listeners per episode, and Spotsnow flags that as an estimate, not an audited count.

The show's format holds attention through the ad break because the hosts talk the way friends talk. The read doesn't feel like a hard cut to a sponsor. It feels like Janelle telling you what she actually uses. That sustained, conversational attention is exactly what a host-read borrows, and it's why a coded offer converts rather than gets skipped.

On engagement, Spotsnow data shows an Apple Podcasts rating around 4.7 stars across roughly 3,600 to 4,000 ratings, and about 184,000 YouTube subscribers. The influence here is concentrated in the feed and on YouTube rather than spread thin across every platform, which is where the buying attention lives anyway.

Who is advertising on The Sesh

The roster leans direct-response across payments, mental health, and food and wellness, with a layer of produced spots from big national names. The most recognizable brands include Square, Talkspace, Shopify, American Express, and AG1.

The anchor advertisers, broken down

Square

Square, the payments and point-of-sale platform for small sellers, is the top spender. Spotsnow data shows roughly 4 to 5 host-reads and estimated total spend on the show of over $10K, classified as direct response. It fits an audience of young creators and side-hustlers, and the hosts run their own merch business through Square, so the endorsement is lived-in rather than scripted.

Rula

Rula, therapy that runs through insurance, shows roughly 3 to 4 host-reads and estimated total spend of over $10K, also direct response per Spotsnow. It fits a young, female, mental-health-minded audience, and co-host Janelle is a licensed counselor, so the read carries real authority instead of a generic pitch.

ButcherBox

ButcherBox, the meat delivery subscription, runs roughly 3 to 4 host-reads with estimated total spend of over $10K, direct response per Spotsnow. It fits home-cooking, routine-building listeners who respond to a coded subscription offer.

The awareness outlier

Produced brand-awareness spots from large advertisers, including national fintech and big-box retail, also run on this feed. Spotsnow tags those as awareness rather than coded response, which shows the show can carry an association buy, not only direct response, if that's the objective.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

Look at who buys and the pattern is obvious. Therapy, payments, meat delivery. These are considered purchases where trust does the closing, and The Sesh sells trust twice over. Janelle is a licensed counselor, so a Rula read isn't an actress reading copy, it's a mental health professional endorsing mental health care to an audience that skews young, strongly female, and already tuned to that conversation. Kendall's small-business and merch experience does the same job for Square. The audience arrives in a mindset that pairs neatly with subscription and service offers, and the hosts have the standing to make a coded pitch land. That's the buy: an authentic voice attached to a category the audience already cares about, with a promo code doing the counting.

How your ad could sound

The Rula read is a clean model of the format. The hook is personal and unforced: "I like to do my therapy in the comfort of my bed and that is where Rula comes into play." Then it gives the audience something concrete to hold, "the average co-pay just 15 bucks per session," before the coded handoff, "visit R-U-L-A.com slash sesh to get started." The authority line lands too, "finding the right therapist is the most important part about therapy," spoken by a host who counsels for a living.

What would tighten it: there's no urgency. The code is spelled out slowly, but nothing tells the listener why to act today. A limited-window offer or a first-month nudge would give the CTA a reason to convert now instead of later.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Host-reads with codes and custom URLs let a brand attribute conversions directly, which is why the direct-response share sits in the high nineties percent.
2. Host credibility is real, not borrowed. A licensed counselor endorsing therapy and a small-business owner endorsing payments give the reads standing a generic voice can't match.
3. The audience is on-mindset. Listeners skew young, strongly female, and mental-health-minded, so wellness, fintech, and subscription offers meet people already primed to act.
4. Repeat buying proves the math. Square's roughly 4 to 5 reads, alongside Rula and ButcherBox each running 3 to 4, is the signal that brands are seeing enough return to keep coming back.

The Sesh in a nutshell

The audience is young, strongly female, mostly in the US, and comfortable with mental health, true crime, and pop culture conversation. Payments, therapy, and food subscription brands already buy here, almost entirely as coded host-reads delivered by the hosts themselves. The show is sold direct and quoted per campaign, produced by the hosts' own shop rather than a large network. If your goal is trackable direct response with a trusted voice behind it, this feed fits. If you want pure reach and association, it can carry that too, but the roster tells you it earns its keep on coded offers.