How to advertise on The Prosecutors: what it costs, who buys, and how to book

The Prosecutors sells its host-read inventory the way most independent true crime shows do: quoted per campaign, not off a public rate card. Spotsnow data shows almost all of the show's tracked ads run as direct-response host reads, and its biggest buyer, Progressive Insurance, has run roughly 67 to 78 ads on the feed. For a buyer, that mix reads clearly: this is a coded-attribution show first, a brand-awareness placement second. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for The Prosecutors on Spotsnow.

Why The Prosecutors is built for host-read direct response

Hosts Alice and Brett are former prosecutors, and they run every case through a legal lens rather than a narrative retelling. The show sits in insurance territory for its top spender, but its category is true crime with heavy history and legal analysis leanings.

Spotsnow puts the direct-response share of tracked ads in the mid-90s percent range, which is why the format matters here. Codes, vanity URLs, and first-purchase offers give a brand a clean line back to the read. That works because the show holds attention through the break: a multi-part legal breakdown keeps listeners in the feed episode after episode, and a host read borrows exactly that sustained trust. Spotsnow estimates the audience at roughly 180,000 listeners, and that figure is an estimate, not an audited count.

On influence, the show carries about a 4.3-star Apple Podcasts rating across roughly 8,300 to 9,600 ratings, per Spotsnow. Its Instagram following sits near 3,500. The influence here is concentrated in the feed rather than spread across platforms, which is what direct-response buyers actually want: a listener paying attention to the read, not scrolling past it on social.

Who is advertising on The Prosecutors

Spotsnow tracks a deep recent roster, roughly 220 to 260 brands in the last three months, spanning insurance, DTC retail, mental health, and telecom. Recognizable names include Progressive, BetterHelp, Quince, Shopify, and Mint Mobile.

The anchor advertisers, broken down

Progressive Insurance

Progressive sells auto and home insurance, and it's the show's high-volume buyer with roughly 67 to 78 ads tracked and an estimated total spend over $60K, per Spotsnow. Its reads run mostly as produced network spots, so it leans awareness rather than pure coded attribution. The fit is simple: a broad, US-based, car-owning audience that Progressive can hit at high frequency.

BetterHelp

BetterHelp sells online therapy, and Spotsnow tracks roughly 5 to 6 ads on the show, all host-read, with an estimated total spend over $40K. This is a direct-response host read through and through. An emotionally engaged true crime audience is receptive to mental-health messaging, and therapy converts on trust, which is exactly what a host endorsement carries.

Quince

Quince is a direct-to-consumer affordable-luxury brand in apparel and home goods, running roughly 5 ads on the show, all host-read, with an estimated total spend over $30K, per Spotsnow. It's a direct-response buyer. The audience skews female, style-conscious, and middle to upper-middle income, which is close to Quince's core shopper.

The awareness outlier

Progressive doubles as the awareness outlier here. A national insurance brand runs mostly produced spots at high frequency on a show whose core is coded direct response. It proves a brand-awareness objective can coexist with a DR-heavy feed, if you have the volume to justify it.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

Two former prosecutors dissecting evidence for a mostly female, US-based audience in their prime earning years is a specific kind of authority, and it pulls a specific kind of advertiser. Insurance and financial brands want the trust a legal analyst carries. DTC and therapy brands want the attention span a multi-part case demands, plus a listener with disposable income and a habit of hearing a recommendation and acting on it. That's the through-line: the host's credibility makes a claim believable, and the audience's mindset, focused, patient, willing to sit through a slow build, makes a coded offer worth the read. A brand isn't renting airtime here so much as borrowing two prosecutors' judgment for sixty seconds.

How your ad could sound

Here's a real host-read spot from the show, a Whatnot read from a recent episode.

What works: the read opens on a warm personal hook, "One of my formative memories in life was going with my mom... shopping," which earns attention before the pitch. The framing stays relatable ("I have lots of kids I have to feed, so I can't really afford to pay top price"), and the offer is clean and repeated: "$20 off your first purchase." The handoff from the host's own voice into the offer feels natural, not bolted on.

What to improve: spelling out the brand name mid-read ("W.H.A.T. N.O.T.") is clumsy and actually buries the name rather than reinforcing it. And "Download whatnot today" carries no deadline or unique promo code, so there's no urgency and the attribution leans on a generic first-purchase discount. A dated code would tighten the math.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. A host read borrows the trust listeners already extend to two prosecutors dissecting a case, so a coded offer lands as advice, not an ad break.
2. Host credibility is the asset. Alice and Brett read every case through a legal lens, and that same authority makes a product claim believable.
3. The audience is built to act. A mostly female, US-based audience in their prime earning years, patient enough for multi-part series, is patient enough to sit through a read and use the code.
4. Repeat buying proves the math. Progressive's roughly 67 to 78 ads on the feed is a brand coming back on the numbers, not a one-off test.

The Prosecutors in a nutshell

The listeners are largely female, US-based, and in solid earning years, drawn to a legally sharp take on cold cases from two former prosecutors. The buyers already there range from Progressive on high-frequency produced spots to BetterHelp and Quince on host reads. Spotsnow shows the show is sold on a quoted, per-campaign basis rather than through a large network. If your goal is coded, trackable direct response, it fits; if you want pure reach and brand association, it can work at Progressive's volume, but that's the exception, not the model.