How to advertise on the Pat Mayo Experience: what it costs, who buys, and how to book

The Pat Mayo Experience sells its host-read inventory on a quoted, per-campaign basis, not off a public rate card, and Spotsnow attributes nearly all of that activity, roughly 97% of it, to direct response. Its top advertiser, Wayfair, has run roughly 95 to 110 ads on the show, per Spotsnow data. For a buyer weighing this feed, that mix reads clearly: coded offers on a betting-and-fantasy show whose audience is built to click. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

See the full profile for the Pat Mayo Experience on Spotsnow.

Why the Pat Mayo Experience is built for host-read direct response

The host is Patrick "Pat" Mayo, a Canadian sports-betting and fantasy analyst and a multi-time Fantasy Sports Writers Association winner, including Golf Writer of the Year. The show sits in the sports category and covers NFL, PGA, and UFC wagering plus daily fantasy.

Spotsnow puts the direct-response share at roughly 97%, which tells you how brands treat this feed. They hand Mayo a code or a URL and let attribution do the arguing. Spotsnow estimates the show reaches roughly 104,000 listeners per episode, and that number is an estimate, not an audited count.

The format is the reason it works. Mayo's segments run on statistical breakdowns and irreverent riffs, the kind of talk that keeps a betting audience leaning in through the ad break rather than skipping it. A host-read borrows that attention. When Mayo reads an offer, it lands inside the same voice the listener came for, which is exactly what a produced spot can't buy.

Influence here is concentrated in the feed and on YouTube video rather than spread thin across social. The Instagram account sits near 3,200 followers, so the show's pull lives where the wagering conversation happens, not in a scattered follower count. For a DR buyer, that concentration is the point.

Who is advertising on the Pat Mayo Experience

The roster is broad and blue-chip, spanning sportsbooks and daily fantasy, e-commerce, DTC health and home, telecom, and insurance. Recognizable names include Wayfair, Shopify, Mint Mobile, Underdog Fantasy, and AllTrails.

The anchor advertisers, broken down

Wayfair

Wayfair sells home goods online. Spotsnow data shows it has run roughly 95 to 110 ads on the show for estimated total spend of over $100K, all of it classified direct response. It fits a young, higher-earning male audience furnishing first apartments, homes, and setups they actually spend on.

Cool Bet

Cool Bet is an online sportsbook. Spotsnow attributes roughly 130 to 155 ads to the brand for estimated total spend of over $80K, classified as full direct response, and it buys steadily rather than in bursts. A sportsbook selling into an audience built around NFL, PGA, and UFC wagering is about as native as a fit gets here.

Shopify

Shopify runs the all-in-one commerce platform behind online stores of every size. Spotsnow data shows roughly 52 to 61 ads for estimated total spend of over $90K, nearly all direct response. It reaches the entrepreneurial, side-hustle slice of a young male audience that treats a store idea like a Sunday parlay.

The awareness outlier

Not everything here is coded. Big insurers and banks like Progressive, State Farm, and Bank of America run produced awareness spots on the show, proof that a brand-building objective can ride the same feed even though direct response drives the volume.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

A betting-and-fantasy show pulls a listener who is already in a spending posture. They came for lineups, value picks, and one-and-done strategy, which means they arrive comfortable putting money behind a decision the same day they hear it. Mayo's wagering credibility, the FSWA awards, the DraftKings Network partnership, the daily statistical grind, transfers to whatever he reads. When he hands off to a sportsbook, that endorsement is category-adjacent authority. When he hands off to Wayfair or Shopify, the audience skews young, male, and higher-earning enough to act. That combination, a spending-ready mindset plus a host whose word carries weight in the exact vertical the audience trusts him for, is why direct-response dollars keep landing here instead of on a general-interest feed.

How your ad could sound

Here's a recent host-read spot from the feed.

The read opens on a credibility hook, "the trusted experts since 1960," and gets there fast. That's the right instinct for this audience: earn the claim before the pitch. The close, "buy and drive today at discounttire.com," is a clean, spellable URL with no ambiguity about where to go.

What's missing is leverage. There's no code and no urgency window, so nothing in the spot rewards acting now versus next week, and nothing lets the brand tie a sale back to this feed. On a show where nearly every buy is coded direct response, add a memorable promo code and a reason to move today. That's the difference between a mention and a measurable channel.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format carries the offer. Spotsnow attributes roughly 97% of the show's activity to direct response, so the read arrives in the voice listeners already trust.
2. Host credibility does the vetting. Mayo's FSWA awards and DraftKings Network partnership give his endorsement weight, especially for betting and DTC brands.
3. The audience is spending-ready. Spotsnow estimates roughly 104,000 listeners per episode who skew young, male, and higher-income, a group used to acting on a pick.
4. Buyers come back. Wayfair's roughly 95 to 110 ads on the show is the math working out loud; brands don't re-up at that volume unless the codes pay off.

The Pat Mayo Experience in a nutshell

The listener base skews young, male, and higher-earning, concentrated in the US with a meaningful Canadian slice, and tuned in for NFL, PGA, and UFC betting plus daily fantasy. Wayfair, Cool Bet, and Shopify already buy here, mostly on coded host reads. The show is sold on a quoted, per-campaign basis through host Pat Mayo's own Mayo Media Network, with distribution through the DraftKings Network. If your goal is trackable direct response, this feed is built for it; awareness spots run too, but they're the minority.