How to advertise on The Mess Around with Hannah and Lamorne: what it costs, who buys, and how to book

Spotsnow data shows nearly every tracked host-read on The Mess Around with Hannah and Lamorne is direct-response, in the high 90s percent range. Its inventory sells as host-read spots quoted per campaign through Headgum, not off a public rate card. Quince, the show's top spender, has run roughly 10 to 12 ads here. For a buyer, that mix reads as a coded, attribution-friendly feed where retail and commerce brands keep coming back. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for The Mess Around with Hannah and Lamorne on Spotsnow.

Why The Mess Around is built for host-read direct response

Hannah Simone and Lamorne Morris host it, the two New Girl stars breaking down the sitcom they starred in, episode by episode. Morris carries an Emmy nomination for Fargo season five. That's the credential: they're not commentators on the show, they were in it.

It sits in the retail advertiser world more than any other, and lives in the TV and film podcast category. Spotsnow attributes a direct-response share in the high 90s percent range to host-read activity here. That format matters because a host reading a code or a URL in their own voice turns attention into something you can track: a promo code redeemed, a landing page visited, a sale tied back to the read. Spotsnow estimates the show reaches roughly 175,000 listeners, and that number is estimated, not audited.

A rewatch podcast runs on conversation, not a hard news clock. The ad break lands inside that back-and-forth, so the endorsement rides the same warmth the episode already built. That sustained attention is exactly what a host-read borrows, and it's why an offer read by Hannah or Lamorne sits differently than a produced spot dropped into a feed.

Spotsnow puts the show at a 4.6 Apple Podcasts rating across roughly 8,300 to 9,200 ratings, with about 202,000 Instagram followers. The influence here is concentrated in the feed and on Instagram, which is where a native read gets its lift.

Who is advertising on The Mess Around

Spotsnow tracked roughly 41 to 48 brands across the last three months, weighted toward retail, e-commerce, and consumer brands. Recognizable names in the roster include Quince, Shopify, Squarespace, Zenni, and Progressive.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury essentials direct to consumers, cashmere, silk, and home goods. Spotsnow shows roughly 10 to 12 host-reads and estimated total spend over $70K, fully direct-response. It fits a young, female-skewing, style-aware audience that already shops online for its wardrobe.

Shopify

Shopify runs the e-commerce platform behind millions of stores. Spotsnow shows roughly 8 to 9 host-reads and estimated total spend over $60K, fully direct-response. It lands because a millennial audience is full of people running side hustles or small brands of their own.

Zenni

Zenni sells low-cost prescription eyewear online. Spotsnow shows roughly 7 to 8 host-reads and estimated total spend over $50K, fully direct-response. A value-conscious, digital-first buyer is the sweet spot, and this audience buys online without a second thought.

Progressive, the awareness outlier

Progressive shows up differently. Spotsnow logs it mostly as produced brand spots rather than host endorsements, an awareness buy from a national advertiser landing on the same feed. It's proof a different objective can work here without leaning on a promo code.

All spend figures are Spotsnow estimates.

Why TV and film brands cluster here

The pull isn't the genre, it's the trust. Two people who actually made New Girl are recommending things to fans who already like them, and that credibility transfers to whatever they endorse. The audience skews young, female, and US-based, with a comfortable middle-income center, exactly the shopper Quince, Shopify, and Zenni want in front of. That's why the feed reads less like a TV recap show to a media buyer and more like a direct-response channel wearing a nostalgia jacket. Repeat buying from three commerce brands, not a single test each, is the tell. When the same advertisers come back read after read, the coded math is working.

How your ad could sound

This one's a produced Progressive spot, so judge it against host-read best practice rather than as an endorsement. What works: one clean offer and a brand name you can't miss, built around the "Name Your Price Tool," repeated so it sticks. What's worth improving: there's no listener-specific code, no urgency, and the close is a flat "Visit Progressive." A host-read on this feed would do better with a spoken URL or promo code and a reason to act now, so the read actually reports back.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the work. A host-read wrapped in real conversation carries a code or URL better than a produced drop-in, which is why nearly all activity here is direct-response.
2. Host credibility is baked in. Simone and Morris starred in the show they're recapping, so a recommendation reads as a friend's, not a script's.
3. The audience shops online. A young, female-skewing, US audience is already comfortable buying from a spoken URL, which is what DTC brands need.
4. Repeat buying proves the math. Quince alone has run roughly 10 to 12 host-reads; brands don't re-up at that rate unless the reads pay back.

The Mess Around in a nutshell

The audience skews young, female, and US-based, tuning in for two New Girl stars rewatching their own show. Quince, Shopify, and Zenni already buy here, all on fully host-read, direct-response spots, and Spotsnow estimates each has run repeat flights. Inventory is sold through Headgum on a quoted, per-campaign basis. If you're a DTC or commerce brand that measures on coded attribution, it suits direct response cleanly; a national advertiser can still run it for awareness, as Progressive does.