How to advertise on The Hunting Public: what it costs, who buys, and how to book

The Hunting Public sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes 100% of the show's tracked ads to direct response, so every read is built to move a listener to a code, a URL, or an app. The show's own event brand, Huntstock, ran roughly 1 to 3 tracked host-reads in the window Spotsnow measured, and the roster around it is almost entirely endemic hunting gear. For a buyer, that mix reads clearly: this is a conversion feed, not a branding one. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Full data sits on The Hunting Public's Spotsnow profile.

Why The Hunting Public is built for host-read direct response

Hosts Aaron Warbritton and Zach Ferenbaugh built the show around advanced whitetail strategy, thermal drone research, and lethality testing, so the voices reading your ad are the same ones listeners trust for field advice. Spotsnow files the show under sports, alongside education, technology, and science subcategories.

That 100% direct-response share is the number that should shape your brief. When every tracked ad points to a code, a URL, or an app download, you can trace what the spot did. Spotsnow estimates reach at roughly 120,000 listeners, and that figure is an estimate, not an audited count.

The format is what makes the attribution stick. This is a long-form, detail-heavy show: episodes on broadhead testing and topography analysis pull serious hunters through the whole hour, and the ad break rides that same attention. A host who just walked you through arrow lethality has the standing to tell you which gear or app to buy next. That borrowed credibility is the entire mechanism of a host-read, and it works better here than on a show people half-listen to in the background.

On influence, the proof is in the feed. The show holds a 4.9 average on Apple Podcasts across roughly 1,770 to 1,950 ratings, the kind of review base a niche outdoor title earns from people who actually finish episodes. Its pull is concentrated in that listening base rather than spread thin across a dozen platforms, which is exactly where a direct-response buyer wants attention to sit.

Who is advertising on The Hunting Public

The roster is heavily endemic, weighted toward gear a hunter actually carries into the woods, with a few outside advertisers testing the audience. The recognizable names Spotsnow tracks include OnX Hunt, EuroOptic, Bear Archery, Woodhaven GameCalls, and Kalshi.

The anchor advertisers, broken down

OnX Hunt

OnX Hunt sells digital hunting maps, land ownership data, and GPS navigation through its onX Hunt app. Spotsnow classifies its ads as direct response and estimates its brand-wide podcast spend at over $2M across roughly 1,830 to 2,140 ads. On this show its presence is lighter, but the fit is exact: a serious public-land hunter who studies terrain is the person OnX is built for.

EuroOptic

EuroOptic is an optics and scopes retailer. Spotsnow classifies its reads as direct response and estimates brand-wide podcast spend at over $8K across roughly 11 to 13 ads. Glass is a considered, high-ticket purchase for a hunter, and a host endorsement is where that decision often gets made.

Huntstock

Huntstock is the show's own in-person hunting event, promoted through a host-read that points listeners to thehuntingpublic.com. Spotsnow classifies it as direct response with estimated spend under $10K and roughly 1 to 3 reads. It fits because the audience is exactly who shows up to a hunting festival.

The outlier: Kalshi

Kalshi, the CFTC-regulated prediction market, ran a produced spot here rather than an endorsement, proof that a non-endemic advertiser with a broad, engaged consumer audience can still find a reason to buy this feed. It's the exception that shows a different objective can work.

All spend figures are Spotsnow estimates.

Why sports and outdoor brands cluster here

Endemic hunting brands buy this show because the audience and the host authority do half the targeting for them. The listeners are serious whitetail hunters who came for drone research and broadhead lethality tests, not casual outdoor content, and a maps app or a rifle scope reads to them as useful information rather than an interruption. That's the whole thesis: when a host who tests gear for a living endorses a product, the recommendation carries weight a display ad never will, and the direct-response classification means the brand can actually see the return. Spotsnow's tracked repeat rate above 4 reads per brand says the buyers agree. They come back because the math works.

How your ad could sound

The Huntstock read is a genuine host endorsement, and it shows what this feed does well. It slides out of a gear conversation into the plug without a hard seam, the host frames it as a partnership ("we've partnered up"), and the offer is concrete: real dates, a real place, and a single destination. The line that lands is the plain-spoken one, "it's basically Woodstock for hunters." That's the kind of framing you can't buy off a script.

Two things worth tightening. The offer gets buried mid-sentence, so a listener half-paying attention could miss the ask, and the call to action leans on "come see us" with no code, discount, or deadline to force a click. For a paid buy, give the host a tracked URL or a promo code and one clear reason to act now. Keep the natural handoff. That's the part working hardest.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the ad. Long-form, detail-dense episodes hold attention through the break, so a host-read lands instead of getting skipped.
2. The hosts have standing. Aaron Warbritton and Zach Ferenbaugh built the show on tested, data-led hunting advice, and a 4.9 Apple rating says listeners trust the recommendation.
3. The audience is a buyer, not a browser. Spotsnow estimates roughly 120,000 listeners who skew heavily male, US-concentrated, and middle to upper-middle income, the profile that spends on gear.
4. Repeat buying proves the return. With OnX Hunt running roughly 1,830 to 2,140 ads across its podcast buys and a tracked repeat rate above 4 reads per brand here, advertisers keep coming back because the numbers hold up.

The Hunting Public in a nutshell

The listeners are serious whitetail hunters, heavily male, US-concentrated, with the income to buy gear. The brands already buying, OnX Hunt, EuroOptic, and the show's own Huntstock event, run mostly host-read direct-response spots, with a produced outlier or two testing the audience. The show sells its inventory direct and quotes per campaign. If your goal is coded, trackable conversion inside a tight endemic niche, this is a direct-response buy, not an awareness one.