How to advertise on The Emily Show: what it costs, who buys, and how to book

The Emily Show sells its host-read inventory direct, quoted per campaign rather than off a public rate card. One brand, Quince, has run the most reads on the feed, in the range of roughly 64 to 75 host-read ads, and Spotsnow attributes well over nine in ten of the show's ads to direct response. For a buyer, that mix reads clearly: this is a coded-offer feed where a single sponsor keeps coming back, not a one-off awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

More on the feed itself at The Emily Show on Spotsnow.

Why The Emily Show is built for host-read direct response

Emily D. Baker is a former LA Deputy District Attorney and trial attorney of more than 20 years, known to her audience as "The Law Nerd." The show sits in news, though in practice it lives in legal and true-crime coverage of live trials.

Spotsnow attributes well over nine in ten ads on the feed to direct response, which is why codes, custom URLs, and clean attribution matter here. Reach is estimated at roughly 150,000 listeners, an estimate rather than an audited count. The format works because Baker talks through cases in her own voice for long stretches, so a listener is already leaning in when the read starts. A host-read borrows that sustained attention. The endorsement lands as a recommendation from someone the audience trusts to explain hard things, not as an interruption.

Her influence is concentrated in the feed and on Instagram, where Spotsnow data shows a following of roughly 174,000. That is a direct line to a loyal audience rather than a following scattered thin across platforms, and it is exactly the kind of concentration a coded offer needs to convert.

Who is advertising on The Emily Show

Spotsnow tracked more than 100 brands on the feed across the recent window, and the roster leans DTC apparel, identity protection, finance, and streaming. Recognizable names include Quince, Aura, Mint Mobile, SoFi, and Netflix.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury essentials, apparel, home goods, and accessories, factory-direct. Spotsnow data shows it has run roughly 64 to 75 host-read ads on the show, with estimated total spend over $100K, classified direct response. A mostly female audience with comfortable household incomes is the exact shopper Quince wants, which is why it keeps buying back.

Aura

Aura sells identity theft protection and digital security for families. Spotsnow data shows roughly 10 to 12 ads, estimated total spend over $30K, direct response. An audience that follows fraud, court, and crime stories is primed to act on a security pitch, which makes the fit tight.

LawNerd App

LawNerd App is Baker's own subscription platform for exclusive legal content and community. Spotsnow data shows roughly 13 to 15 ads, estimated total spend over $30K, direct response. It sits closest to the content because it is the content, an obvious fit for the most engaged fans.

The owned-brand outlier

LawNerd App is worth flagging twice, because it is the host's own product running alongside outside sponsors. It shows a creator monetizing her own subscription in the same slots DTC brands buy, and that a house brand can hold its own against national advertisers on a feed this loyal.

All spend figures are Spotsnow estimates.

Why news and legal brands cluster here

Baker is a former prosecutor who breaks down live trials for a mostly female, overwhelmingly American audience that treats her as an authority, not just an entertainer. That authority is transferable. When she vouches for a code, the recommendation carries the same weight as her read on a courtroom ruling. It is why direct-response DTC, apparel like Quince, identity protection like Aura, and finance names, keep repeat-buying instead of testing once and leaving. The mindset of a listener tracking a case is deliberate and attentive, and attentive listeners are the ones who type a promo code at checkout.

How your ad could sound

Here is a real host-read from the feed, a Shopify spot Baker delivers mid-episode.

Shopify host-read on The Emily Show

What works: the hook is personal and in-voice, tied to holiday shopping, and she leans on a real proof point ("businesses that grow grow a Shopify") before a natural handoff back to the case. The vanity path is repeated for recall.

What to tighten: the code lives in the spoken URL, "head to shopify.com lawner for your $1 per month trial period," and "lawner" is easy to mishear, so she has to clarify it is all lowercase. The offer is stated but rushed, with no deadline or urgency window to push a decision. A brand writing this read would spell the path more slowly and add a reason to act now.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read carries the trust. Spotsnow attributes well over nine in ten of the feed's ads to direct response, and the endorsement format is why coded offers land.
2. The host is credible. A former deputy DA with 20-plus years in court reads as an expert, so her recommendation transfers weight to the brand.
3. The audience is the right one. An estimated 150,000 listeners who skew female, mostly 25 to 44, with comfortable incomes and heavily US-based, is a clean match for DTC and finance offers.
4. Repeat buying proves the math. Quince's roughly 64 to 75 host-reads over the year is not a brand testing the water, it is a brand that keeps finding the return.

The Emily Show in a nutshell

The audience is an estimated 150,000 listeners who skew female, cluster in the 25 to 44 range, hold comfortable incomes, and are almost entirely American. DTC and finance brands, Quince, Aura, SoFi, and Baker's own LawNerd App, already buy here, almost all on host-reads. The show is sold direct and quoted per campaign, not off a rate card. If you run direct response with codes and URLs to track, this feed is built for you.