How to advertise on The Deep 3 Podcast: what it costs, who buys, and how to book

BetterHelp, the top-spending advertiser on The Deep 3 Podcast, has run roughly 21 to 24 host-read ads on the feed, and nearly all of them read as first-person endorsements. The show sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows the ad mix is over 90% direct-response, which tells a buyer this is a place where coded offers and tracked links do the work. All of this is estimated by Spotsnow from tracked advertiser activity, not audience surveys.

See the full profile for The Deep 3 Podcast on Spotsnow.

Why The Deep 3 Podcast is built for host-read direct response

The show is hosted by a trio, Isaac Gutierrez, Muhamed ("Mo"), and Donnavan Smoot, who has a sports journalism background and contributed to Sports Illustrated. It sits in the sports category, with an NBA-first, "substantive nonsense" format that swings between advanced stats and comedy.

Spotsnow data shows a direct-response share above 90%, which is what makes the feed work for coded offers, promo URLs, and clean attribution. Spotsnow estimates reach at roughly 130,000 listeners, and that number is an estimate, not an audited count. The audience skews young and male, concentrated in the US with a notable Canadian slice, and lands mostly in the twenties-to-thirties NBA fan.

Where a CPM argument might sit, the format argument is stronger here. The banter runs long and loose, so the host handoff into a sponsor read isn't a hard cut. It's the same voice, mid-conversation. That sustained attention is exactly what a host-read borrows, and it's why a trusted first-person endorsement converts on a feed like this one.

The influence is real and spread across platforms. Spotsnow attributes an Apple Podcasts average rating of 4.9 across roughly 1,200 to 1,320 reviews, with roughly 774,000 YouTube subscribers and roughly 165,000 Instagram followers. The video and social reach amplify the same reads a brand buys in the audio feed.

Who is advertising on The Deep 3 Podcast

The roster is big and mixed, blending national programmatic buyers with a smaller core of true host-read direct-response brands. Recognizable names on the feed include BetterHelp, LinkedIn, Amazon Prime, Shopify, and T-Mobile.

The anchor advertisers, broken down

BetterHelp

BetterHelp sells online therapy through licensed counselors, delivered over video, phone, chat, and messaging. Spotsnow attributes roughly 21 to 24 ads on this show and an estimated total spend of over $100K, classified as direct-response. It fits a young male audience where mental-health stigma runs high and a trusted host lowering the barrier does more than any produced spot could.

Factor

Factor delivers ready-to-eat meals. Spotsnow attributes roughly 1 to 3 ads on the show and an estimated total spend of about $10,000, direct-response. It suits busy young adults chasing convenience, and a clean promo code converts fast on a feed this DR-heavy.

Talk About PD

Talk About PD runs Parkinson's disease awareness and education. Spotsnow attributes roughly 1 to 2 ads and an estimated total spend of about $10,000, direct-response. It's the sign that an education-first objective can run here too, not just a code-and-URL sale.

The spend gap

BetterHelp far outspends the rest. Its repeat commitment is the outlier that shapes the whole picture, while Factor and Talk About PD read as smaller, single-flight tests. A different objective still lands on this feed, but the anchor is the therapy brand and its volume of reads.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

The mix isn't random. A young male NBA audience is one of the harder rooms to reach with a message that asks for action, and the hosts have built the kind of authority that makes the ask land. When a therapy brand runs 20-plus reads on a feed like this, it's telling you the audience acts on what the hosts endorse, not just what they hear. Add a Sports Illustrated pedigree and a comedy-forward tone that keeps people through the break, and you get a room where an offer framed personally converts. That's the case for a direct-response buy here: the fans trust the voice, and the format lets a brand ride it.

How your ad could sound

The BetterHelp read opens with a genuine hook: "the stigma of trying to be tough and minimize how I feel has come in the way of me reaching out." That's the strongest thing about it. It's personal, it's specific to a young male listener, and the handoff from the show into the sponsor feels natural instead of scripted. The framing does the persuading before the pitch even lands.

What's worth tightening: there's no audible code or clear URL in the captured window, and no reason to act now. On a DR feed, the offer and the attribution point should surface earlier, and a line of urgency would push more listeners to click. Great host-reads earn the personal open, then make the next step obvious.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries attention through the break. The loose, in-conversation tone means the host read isn't a hard cut, so listeners stay for the offer.
2. Host credibility does the persuading. A Sports Illustrated background and a 4.9 Apple rating across roughly 1,200 to 1,320 reviews signal an audience that trusts the voice.
3. The audience is the right one for an ask. Spotsnow estimates roughly 130,000 listeners, young men mostly in the US, a group that responds to codes and links when the host frames it right.
4. Repeat buying proves the math works. BetterHelp's roughly 21 to 24 reads on the feed is not a brand testing once; it's a brand that keeps coming back because the numbers hold up.

The Deep 3 Podcast in a nutshell

This is a young, male, mostly US NBA audience that trusts the hosts and acts on their endorsements. BetterHelp anchors the feed with a repeat host-read commitment, joined by smaller direct-response buyers like Factor and Talk About PD. The show sells its host-read inventory direct and quotes per campaign, and its heavy direct-response tilt makes it a fit for coded, attributed offers more than pure awareness plays.