How to advertise on The Chris Cuomo Project: what it costs, who buys, and how to book
Lex Quintilla
Advertiser Partnerships Manager
The Chris Cuomo Project sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows the ad mix is almost entirely direct-response, so nearly every read on the feed runs a promo code or a tracked URL. Soul, the show's biggest coded buyer, has run roughly 7 to 8 host-read spots. For a buyer, that mix is the tell: this is a feed built to move product, not just to build brand memory. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.
The show is The Chris Cuomo Project on Spotsnow, where the full roster and spend estimates live.
Why The Chris Cuomo Project is built for host-read direct response
Chris Cuomo is a veteran broadcast journalist who hosts "CUOMO" on NewsNation in prime time, and he carries that credibility straight into the feed. The show sits in health, wellness and fitness advertiser territory even though its editorial core is news and politics, and that's not an accident of the roster.
Spotsnow data shows the ad mix is nearly all direct-response. That matters because direct-response reads live and die on attribution: a promo code, a vanity URL, a discount you can trace back to the episode. Spotsnow estimates reach at roughly 150,000 listeners per episode (an estimate, not an audited count). The audience skews mostly male, older and established, higher-earning, and overwhelmingly US-based.
The format argument sits where a CPM debate usually would. Cuomo's episodes run long, analytical, conversational. Listeners stay through the turn from a political segment into a personal aside, and a host-read borrows exactly that sustained attention. When he stops the show to talk about how he winds down at night, the read doesn't feel like an interruption. It feels like the same voice.
On engagement, Spotsnow attributes an Apple Podcasts average of about 4.5 stars across roughly 3,300 to 3,600 ratings. The influence here is concentrated in the feed and in that rating base rather than spread thin across a dozen platforms, which is often what a direct-response buyer wants: a captive, returning listener who acts on a code.
Who is advertising on The Chris Cuomo Project
The roster runs deep and skews direct-response, with Spotsnow tracking roughly 155 to 181 distinct brands in the recent window. Recognizable names include Mint Mobile, Shopify, SoFi, Netflix and Squarespace.
The anchor advertisers, broken down
Soul
Soul sells hemp-derived THC and CBD wellness gummies pitched as an alcohol alternative. Spotsnow attributes roughly 7 to 8 host-read ads and an estimated total of over $30K in spend, all direct-response. It fits an older, higher-income audience actively rethinking how they wind down, and Cuomo reads it as his own booze swap, which is why it works.
Aura
Aura sells identity theft protection and digital security for individuals and families. Spotsnow attributes roughly 9 to 11 ads, mostly host-read, and an estimated total of over $20K in spend, direct-response. It fits older, higher-earning listeners with assets and family accounts to protect, on a news feed already primed to worry about fraud.
Kachava
Kachava sells a plant-based meal-replacement shake. Spotsnow attributes roughly 7 to 8 ads, mostly host-read, and an estimated total of over $20K in spend, direct-response. It rides the host's on-air fitness and nutrition angle and lands with the health-conscious slice of the audience.
The awareness outlier
Not everything here is coded. Big brand-awareness buyers like Netflix, Amazon Prime and Missouri Tourism run produced spots on the same feed, proof that a pure-reach objective can work here even though the show's engine is direct-response.
| Brand | Est. total spend | Direct-response | Time of spend (last 1 year) |
|---|---|---|---|
| Soul | Over $30K | Yes, host-read | Active through recent months |
| Aura | Over $20K | Yes, mostly host-read | Active through recent months |
| Kachava | Over $20K | Yes, mostly host-read | Active through recent months |
All spend figures are Spotsnow estimates.
Why news and politics brands cluster here
Look at the anchor mix and a pattern falls out. Wellness, digital security, nutrition, insurance, finance. These are considered purchases aimed at people with money, mileage and something to protect, and that's the exact audience a journalist with decades of insider standing pulls in. Cuomo's listeners come for judgment on hard news, so they extend him a level of trust that a produced jingle can't buy. When he says a THC gummy replaced his nightly drink, or that he's worried about fraud, the audience reads it as the same reliability they came for. That transfer of credibility from newsroom to ad break is why coded direct-response brands keep re-upping instead of testing once and leaving.
How your ad could sound
Soul host-read on The Chris Cuomo Project
The Soul read is a clean model of what converts on this feed. The hook is personal and specific: "I believe in gummies over booze, not just for having a good time, but to give me the brain relaxation that we all need." He grounds it in his own body chemistry ("total lightweight," "three milligrams, because that's all I need"), which makes the endorsement feel earned rather than rented. The offer is unambiguous: "Soul is offering my audience 30% off your entire order. You go to getsoul.com. You use the code Cuomo."
Two things would tighten it. The offer and code land late, after a long personal windup, so a listener half-tuned-in may miss the code entirely. And the urgency is soft: "Today is a good day to start" doesn't give anyone a reason to act now. One clear deadline or a limited-run line would do more work than the repeated URL. Move the code up, add a reason to move today, and the same read pulls harder.
View what a great sample ad looks like here.
What makes a show like this convert
- The format carries the offer. Nearly all reads here are host-read direct-response, so the endorsement and the promo code travel together in one voice.
- Host credibility does the selling. Cuomo's newsroom standing transfers to the ad break, and a 4.5-star Apple average across thousands of ratings shows the audience trusts him.
- The audience has money to spend. An older, higher-earning, US-heavy listener base is the natural buyer for wellness, security and finance offers.
- Repeat buying proves the math. Soul running roughly 7 to 8 host-read spots, with Aura at 9 to 11, is a brand voting with its budget after seeing the returns.
The Chris Cuomo Project in a nutshell
The audience skews mostly male, older and higher-earning, and heavily US-based, drawn by a veteran journalist's take on news and politics. Direct-response brands like Soul, Aura and Kachava already buy here, almost always on host-reads with a promo code attached. The show is sold direct and quoted per campaign, not off a rate card. If your objective is coded, trackable direct response, this feed is built for it. If you only want broad awareness, produced spots run here too, but they're the exception.
Frequently asked questions
The Chris Cuomo Project is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: Soul has run roughly 7 to 8 host-read ads, alongside Aura and Kachava. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
About 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
The Chris Cuomo Project is sold direct rather than through one of the large networks. You can approach the host's operation directly, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
Yes. Spotsnow data shows the feed is nearly all direct-response, with wellness, digital security and nutrition brands re-upping on coded host-reads. If you sell a considered product to an older, higher-earning audience and can attribute results to a promo code or URL, you're buying alongside the brands already winning here.
The Chris Cuomo Project isn't the only feed reaching this audience. Spotsnow shows which news podcasts have host-read spots open right now, and which brands already buy them.
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