How to advertise on The Bossticks: what it costs, who buys, and how to book

The Bossticks sells host-read inventory on a quoted basis, campaign by campaign, through the network its own hosts co-founded, not off a public rate card. Spotsnow attributes a near-total direct-response posture to the feed: roughly 98 percent of tracked host-reads carry a code, a URL, or a promo offer. The heaviest anchor, Paleo Valley, has run roughly 469 to 547 ads brand-wide across Spotsnow's tracking, which tells a buyer this is a place where coded conversion gets tested and repeated. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for The Bossticks on Spotsnow, roster and spend included.

Why The Bossticks is built for host-read direct response

Lauryn Evarts Bosstick and Michael Bosstick host as operators: she built The Skinny Confidential into a clean-beauty and wellness brand, and he runs Dear Media. The show sits in health, wellness and fitness by advertiser behavior even though its primary category is business.

Spotsnow data shows roughly 98 percent of tracked host-reads are direct-response, meaning the reads carry codes, vanity URLs, and trackable offers. That format matters because attribution is baked in: a brand can watch a code convert instead of guessing at lift. Spotsnow estimates reach at roughly 300,000 listeners per episode (estimated, not audited).

The reads work here because the hosts talk through a product the way they talk through everything else, unhurried and personal, so the ad break doesn't feel like a hard cut. That sustained attention is exactly what a host endorsement borrows. The audience skews young and female, mostly US with a Canadian and UK tail, and runs middle to upper income.

Spotsnow puts the Apple Podcasts rating at about 4.4 stars across roughly 14,000 to 15,600 ratings, a sign of a committed feed. The show's influence is concentrated in the feed itself and in the hosts' own brand ecosystem, which is where the buying decisions get made.

Who is advertising on The Bossticks

The roster runs deep and wellness-heavy, with Spotsnow tracking roughly 56 to 65 recent brands. Recognizable names include BetterHelp, Squarespace, Wayfair, Ritual, and Vuori.

The anchor advertisers, broken down

Paleo Valley

Paleo Valley sells grass-fed beef sticks and organ-based supplements. Spotsnow data shows roughly 469 to 547 ads brand-wide and an estimated total spend over $800K, classified almost entirely direct-response. A whole-food supplement brand fits a listener already sold on clean, functional wellness.

Truvia

Truvia sells stevia-based sweeteners. Spotsnow data shows roughly 15 to 18 ads brand-wide, several of them host-reads on this show, with an estimated total spend over $200K, mostly direct-response with a brand-awareness lean. A better-for-you pantry swap lands with an audience watching what goes in the cart.

The Skinny Confidential

The Skinny Confidential is a clean-beauty and wellness line built around tools like its ice roller. Spotsnow data shows roughly 53 to 62 ads brand-wide and an estimated total spend over $80K, classified fully direct-response. The fit is direct: it's Lauryn's own brand talking to her own audience.

The house-brand outlier

The Skinny Confidential doubles as an outlier worth flagging: it's the hosts' owned brand running as a top on-show advertiser. That's a different objective from a pure DR sponsor, an owned-brand halo play, and it shows a second kind of goal can work in the same feed that Paleo Valley uses for coded conversion.

All spend figures are Spotsnow estimates.

Why health and wellness brands cluster here

The mix isn't random. Supplements, sleep tech, telehealth, clean beauty, and lingerie keep showing up because the hosts carry founder authority in exactly the categories they read. When Michael talks sleep and Lauryn talks skincare, they're not reading copy, they're recommending, and the audience treats it that way. A listener who already trusts a founder couple with her wellness routine is primed to try the next product they vouch for. That's why a code converts here: the endorsement does the work the discount alone can't, and the roster's repeat buying proves brands see the return. This is a feed that rewards products a real person would use, not a media buy that needs a logo in front of eyeballs.

How your ad could sound

A recent Chili Pad host-read, in Michael's voice, opens on a personal hook: "in our household we prioritize sleep over everything." That's the model working. He frames the product through his own routine, walks through a specific benefit (he and his wife sleeping at different temperatures), and hands off cleanly into the next read.

What works: the endorsement is first-person and unhurried, and the offer is concrete, "save up to 255 dollars off a new Chili Pad 2.0 with code skinny." What could be tighter: the URL and code ("sleep.me/skinny") go by fast and only once, and the read rambles in the middle before it lands the offer. On a coded-conversion feed, say the code slowly and repeat it, because that's the line doing the tracking.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries attribution. Roughly 98 percent of tracked host-reads are direct-response, so Spotsnow shows the reads run with codes and URLs you can measure.
2. The hosts read as operators, not announcers. A Dear Media co-founder and a wellness-brand founder recommend from inside the categories they sell, and the audience treats it as a personal pick.
3. The audience is the right one for wellness DTC. Spotsnow estimates a young, female, mostly US listenership at roughly 300,000 per episode, middle to upper income.
4. Brands come back. Paleo Valley's roughly 469 to 547 ads brand-wide is the clearest sign the math works: nobody repeats at that volume unless the reads pay.

The Bossticks in a nutshell

The audience skews young and female, mostly US, and middle to upper income, listening to a founder couple they trust on wellness and business. Brands like Paleo Valley, Truvia, and The Skinny Confidential already buy here, almost all on coded host-reads. The show is sold on a quoted basis through the Dear Media network the hosts co-founded. If your goal is measurable direct response in wellness or beauty DTC, this feed is built for it; if you want pure awareness with no code to track, look elsewhere first.