How to advertise on Take Your Shoes Off w/ Rick Glassman: what it costs, who buys, and how to book

Rick Glassman sells host-read inventory on Take Your Shoes Off directly and quotes it per campaign, not off a rate card. Spotsnow attributes roughly 9 in 10 of the show's host reads to direct response, and its top spender, REVOLVE, has run roughly 11 to 13 ads. For a buyer, that mix means one thing: this is a coded-offer feed where the read is expected to move a promo code, not just plant a brand. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full breakdown on the Take Your Shoes Off show page.

Why Take Your Shoes Off is built for host-read direct response

Rick Glassman is a working stand-up comedian and actor ("Undateable," "As We See It") who created and hosts the show. It sits in apparel & fashion territory on the advertiser side, though the show itself is comedy through and through.

Spotsnow attributes about 9 in 10 host reads here to direct response, the kind that ride on promo codes and vanity URLs a brand can actually attribute. Estimated reach lands around 150,000 listeners, and Spotsnow flags that as an estimate, not an audited count. What makes the format work isn't scale, it's the confessional style. Glassman talks about his own health, his OCD, his morning routine, and the reads live inside that rhythm rather than interrupting it. When he holds attention through a long, personal tangent, a host endorsement borrows the same trust. That's the whole argument for buying a coded offer here.

Influence is concentrated in the feed and on video. Spotsnow data shows an Instagram following estimated around 325,000, and the show runs full-episode video on YouTube, so the community skews engaged and repeat rather than spread thin across a dozen platforms. The audience skews young and mostly male, concentrated in the US with a Canadian and UK tail, and comfortable buying online.

Who is advertising on Take Your Shoes Off

The roster is broad and blue-chip. Spotsnow data shows roughly 120 to 145 brands active in the recent window, a mix of DTC subscription plays and national names. Recognizable buyers include Shopify, Progressive, BetterHelp, Klarna, and DoorDash.

The anchor advertisers, broken down

REVOLVE (Swede)

REVOLVE is a Los Angeles e-commerce fashion retailer selling trendy apparel online. Spotsnow estimates it has run roughly 11 to 13 ads with estimated total spend over $40K, classified direct response. It fits a young, style-conscious audience that already shops for clothes on a phone.

Helix

Helix sells personalized mattresses made in the USA. Spotsnow estimates it has run roughly 29 to 34 ads, the most committed repeat buyer on the show, with estimated total spend over $40K, classified direct response. A considered purchase like a mattress suits the show's personal tone, and the audience skews toward young adults setting up first homes.

Function

Function Health runs a personalized blood-testing subscription. Spotsnow estimates it has run roughly 6 to 7 ads with estimated total spend over $40K, classified direct response. Glassman's steady thread on mental health and self-improvement makes a preventive-health pitch land without a hard sell.

The awareness outlier

Not everyone buys for a code. Progressive and Toyota run mostly produced, network-style spots rather than host reads, which tells you the feed also works for a brand chasing reach and association instead of coupon redemptions. Different objective, same audience.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The pattern is the point. A mattress company, a fashion retailer, and a blood-testing subscription don't share a category, they share an audience posture: young people who trust a candid host and buy things online. Glassman's whole brand is oversharing, and that candor is what a DTC read runs on. When he says he adds fiber to his almond butter sandwiches, the disclosure that follows ("I'm promoting this brand, I like this brand, but this is how this stuff works") is exactly the tone that makes a promo code feel like a recommendation instead of a spot. That's why the DTC subscription crowd keeps coming back, and why an awareness buyer can slot a produced spot into the same feed without breaking it.

How your ad could sound

Rick Glassman's Momentous host read, episode #346

Glassman's Momentous read is a clean model of the show's style. What works: an in-the-moment hook (he's mixing the fiber on camera at his parents' house), candid framing that pre-empts skepticism, and a clear, repeated offer, up to 35% off a first order with a promo code, stated twice so it sticks.

What to tighten: the code and URL land only at the very end, after a long tangent about gut health and protein, so a distracted listener could tune out before the call to action. There's also no deadline or urgency on the discount. If you buy a read here, hand your host the offer early and repeat it, and give the code a reason to be used this week.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the sale. Spotsnow attributes about 9 in 10 host reads to direct response, so the read is already built to move a code.
2. Host credibility does the work. Glassman's openness about his own health and habits makes wellness and lifestyle offers sound like advice, not a pitch.
3. The audience buys online. An estimated 150,000 listeners, skewing young and mostly male, already shop DTC, which is where these advertisers live.
4. Repeat buying proves the math. Helix has run roughly 29 to 34 ads here; a brand doesn't reorder a mattress campaign that many times unless the codes come back.

Take Your Shoes Off in a nutshell

The audience is young, mostly male, US-centered, and tuned in for candid comedy and celebrity conversation, an estimated 150,000 listeners per Spotsnow. The brands that buy in are DTC subscription and retail names like REVOLVE, Helix, and Function, almost all on host reads tied to promo codes, with a handful of awareness buyers running produced spots. The show is sold direct and quoted per campaign, not off a public rate card. If you want measurable pickup on a coded offer, this is a direct-response feed first; if you only want reach, treat it as a secondary fit.