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How to advertise on supermegashow: what it costs, who buys, and how to book

Sargam Poudel

Sargam Poudel

Head of Podcast Ad Intelligence

supermegashow sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes more than 90 percent of the show's tracked host-read activity to direct response, meaning nearly everything running here is coded, attributable advertising. The anchor buyer, Shopify, has logged roughly 8 to 9 appearances. For a buyer weighing this feed, that mix reads clearly: it's a performance channel first, an association play second. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

supermegashow podcast cover art for a guide on advertising and sponsorship

This breakdown covers supermegashow: who already buys, how it's sold, and whether it converts.

Why supermegashow is built for host-read direct response

Hosts Matt Watson and Ryan Magee are veteran YouTube comedy creators and former Game Grumps editors who built SuperMega into their own brand. It sits in the information technology & services advertiser orbit at the top of its roster, but the show itself is comedy, and that's the mindset a buyer is renting.

With direct response above 90 percent of tracked reads per Spotsnow, this feed is wired for codes, vanity URLs, and clean attribution. That format matters because the hosts don't cut away for the ad. They stay in character through the break, so the endorsement lands inside the bit instead of interrupting it. Spotsnow estimates the show reaches roughly 220,000 listeners, and that reach figure is an estimate, not an audited count. The audience skews strongly male, young, middle income, and heavily concentrated in the US. A host-read borrows the trust those two have built over years, and that's what carries a promo code past the skip button.

The influence shows up in the numbers. On Apple Podcasts the show holds about 4.9 stars across roughly 9,100 to 10,700 ratings, and Instagram carries around 220,000 followers. The pull is concentrated in the feed and the community around it, which is exactly where a coded read gets acted on.

Who is advertising on supermegashow

Spotsnow data shows a deep roster of roughly 130 to 151 brands seen recently, leaning DTC and tech. Recognizable names include Shopify, HIMS, Factor, Mint Mobile, and Cash App.

The anchor advertisers, broken down

Shopify brand logo, the top anchor advertiser on the supermegashow podcast

Shopify

Shopify sells an all-in-one e-commerce platform for merchants of every size. Spotsnow data shows roughly 8 to 9 appearances and estimated total spend over $50K, most of it direct response. It fits a young, creator-adjacent, side-hustle-minded audience that's one idea away from opening a store.

Factor meal delivery logo, a repeat host-read sponsor on supermegashow podcast

Factor

Factor sells ready-to-eat meal delivery. Spotsnow attributes roughly 5 to 6 host-read ads and estimated total spend over $40K, classified direct response. Busy young adults who want convenience and a trial-offer discount are the exact people who redeem a meal-kit code.

HIMS telehealth logo, a direct-response advertiser on the supermegashow podcast

HIMS

HIMS runs a telehealth platform for men's wellness, from hair to skin to primary care. Spotsnow shows roughly 5 to 6 host-read ads and estimated total spend over $40K, direct response. A male-skewing audience in its twenties and thirties is close to a bullseye for discreet men's health, which is why the brand keeps coming back.

The awareness outlier

Not everything here is coded. Spotsnow data shows big awareness buyers like Toyota, Disney Plus, and Netflix running produced spots on the feed, proof that a pure reach and association play can work here too, not just performance.

BrandEst. total spendDirect-responseTime of spend (last 1 year)
Shopifyover $50KMostly direct-responseActive through Aug 2026
Factorover $40KDirect-responseActive through Aug 2026
HIMSover $40KDirect-responseActive through Jul 2026

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The mix tells you what the hosts are worth. Watson and Magee spent years earning a young male audience that trusts their taste, and that trust converts into merchant sign-ups, meal-kit orders, and telehealth consults. A comedy feed like this one gets attention that a scripted read can't buy, because the ad rides inside the joke rather than pausing it. When Shopify, HIMS, and Factor all keep buying coded reads at the same time, they're not guessing. They're each seeing their codes come back. That's the argument for the show: a captive, homogenous audience of exactly the people DTC brands chase, delivered by two hosts the room actually listens to.

How your ad could sound

Featured Video

A Shopify host-read segment on supermegashow

A read on this show works when it leans into the hosts' rhythm instead of fighting it. Let them frame the product in their own words, keep the offer to one line, and hand back into the episode without a hard stop. What kills conversion here is a code buried under a punchline, or a call to action so vague the listener can't remember where to go. Say the code twice, keep the URL short, and give a reason to act now. The endorsement should sound like a recommendation between friends, because on this feed that's what the audience showed up for.

View what a great sample ad looks like here.

What makes a show like this convert

  1. The format holds attention. The hosts stay in character through the break, so the read lands inside the bit instead of triggering a skip.
  2. Host credibility carries the code. Watson and Magee built years of trust as comedy creators, and a recommendation from them reads as personal, not paid.
  3. The audience is the right audience. Spotsnow estimates a young, male, US-concentrated crowd, which is the exact profile DTC and men's-wellness brands pay to reach.
  4. Repeat buying proves the math. Shopify's roughly 8 to 9 appearances, plus Factor and HIMS coming back at 5 to 6 each, is what advertisers do when the codes pay out.

supermegashow in a nutshell

The listeners skew young, male, and US-based, and they're loyal to a comedy duo who came up on YouTube. DTC and tech brands like Shopify, HIMS, and Factor already run repeat host-reads here, mostly coded direct response. The show is sold direct on a quoted, per-campaign basis rather than a rate card. If you're a performance-minded brand chasing young men, this is a direct-response feed first, with room for awareness buyers who want reach and association.


Frequently asked questions

supermegashow is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: Shopify has run roughly 8 to 9 appearances, alongside Factor and HIMS. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.

Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.

Plan on about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.

supermegashow is sold direct rather than through one of the large networks. You can approach the hosts' team directly, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.

It's a direct-response feed first. Spotsnow attributes more than 90 percent of tracked host-read activity to coded, attributable buys, which is why DTC brands dominate the roster. Awareness buyers still run produced spots here for reach, but the show earns its keep on codes and conversions.

supermegashow isn't the only feed reaching this audience. Spotsnow shows which comedy podcasts have host-read spots open right now, and which brands already buy them.

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