How to advertise on Stugotz and Company: what it costs, who buys, and how to book

Roughly 83% of the ads on Stugotz and Company run as direct response, Spotsnow data shows, and the inventory is host-read, quoted per campaign, not sold off a public rate card. The anchor buyer proves the model: FanDuel has run roughly 44 to 51 reads on the feed. For a buyer, that mix says the show moves product, not just impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the full profile for Stugotz and Company.

Why Stugotz and Company is built for host-read direct response

Host Jon Weiner, known as Stugotz, co-founded 790 The Ticket, spent years on ESPN Radio, and now partners at Meadowlark Media. The show sits in the gambling and casinos advertiser category as much as it lives in sports, because that's where its buyers concentrate.

With about 83% of ads classified as direct response, Spotsnow attributes most of the spend here to codes, URLs, and trackable offers rather than pure awareness. That matters because the reach is estimated at roughly 270,000 listeners, a number Spotsnow calls an estimate, not an audited count. The format argument is simple. Stugotz talks in tangents and rants, and the audience stays through them, so when a read lands mid-conversation it carries the same trust the segment did a beat earlier. A host endorsement borrows that attention. A produced spot doesn't.

Influence here is concentrated in the feed and on Instagram, where the show runs a following in the high-teens thousands, rather than spread thin across every platform. That's a tighter, more repeat-driven audience, which is exactly what a coded offer wants.

Who is advertising on Stugotz and Company

The roster is broad and blue-chip, tilted toward sportsbooks, telecom, auto, and men's DTC. Recognizable names include FanDuel, T-Mobile, HIMS, Starbucks, and Kia.

The anchor advertisers, broken down

FanDuel

FanDuel, the sportsbook and daily fantasy operator, has run roughly 44 to 51 reads on the show, with estimated total spend of over $400K, Spotsnow data shows. It's a direct-response buyer. A male, prime-age sports audience that already talks betting lines is the cleanest possible fit for a sportsbook, and the repeat volume tells you it converts.

HIMS

HIMS, the telehealth brand selling men's wellness, hair, and weight-management treatments, carries estimated total spend over $100K, every appearance a host read, Spotsnow attributes. It's a direct-response buyer built on codes and sign-ups. A discreet men's health product wants a host the audience trusts to make the ask, and this audience skews right into HIMS's core.

Optimum

Optimum, the fiber internet and telecom provider, shows estimated total spend over $20K concentrated in recent months, Spotsnow data shows, also direct response. Telecom offers built on a monthly price and a phone number map neatly to a US-heavy, comfortable-income audience shopping home service.

The outlier

National brands like Starbucks and Kia also appear here as produced awareness placements rather than coded reads. It shows a different objective can ride the same feed: some buyers come for the association with a trusted sports voice, not a promo code.

All spend figures are Spotsnow estimates.

Why gambling and casinos brands cluster here

A sportsbook doesn't buy a feed because it's popular. It buys because the listener is already halfway to the bet. Stugotz's audience skews heavily male, prime-age, comfortable-income, and US-based, and the show's content sits next to sports betting by design, with the host tied into a DraftKings distribution deal. Spotsnow's gambling and casinos view shows the category runs overwhelmingly on sports-format shows and repeats at a very high rate, which is the tell: brands that come back are the ones getting sign-ups back. Weiner's decades of on-air credibility give a coded read the weight of a recommendation instead of an interruption. That combination, authority plus a betting-primed mindset, is why FanDuel anchors this roster and why the next sportsbook or men's DTC brand keeps finding the same seat.

How your ad could sound

What works: the read opens on a relatable gripe (rising rents, streaming creep, a burrito spot that suddenly charges extra for salsa) before it ever names the product. That's a clean, personal hook, and the offer is concrete: an unlimited plan at a price that'll never go up, the same price you'll pay for life. The handoff into the pitch sounds like the host talking, not reading.

What to improve: there's no promo code or trackable URL in the read, so a direct-response buyer loses the attribution hook that makes this format worth the premium. The close is soft and carries no deadline. Add a spoken code and a reason to act this week, and the same script starts reporting real numbers.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format carries trust. Roughly 83% of ads run as direct response, Spotsnow attributes, and a read in Stugotz's voice lands as a recommendation, not a break.
2. Host credibility is earned, not bought. A 790 The Ticket co-founder and Meadowlark partner gives an endorsement the weight of experience.
3. The audience matches the offer. An estimated 270,000 listeners who skew male, prime-age, and comfortable-income are the exact buyers sportsbooks and men's DTC chase.
4. Repeat buying proves the math. FanDuel's roughly 44 to 51 reads is a brand renewing because the reads keep paying back.

Stugotz and Company in a nutshell

The listeners skew heavily male, prime-age, comfortable-income, and concentrated in the US, an estimated 270,000 of them. Sportsbooks and men's DTC already buy here, led by FanDuel, mostly on host reads rather than produced drop-ins. The inventory is sold on a quoted, per-campaign basis through the Meadowlark Media ecosystem. With direct response running around 83% of the load, this is a conversion feed first, an awareness play second.