How to advertise on STASSI with Tay: what it costs, who buys, and how to book

STASSI with Tay sells its host-read inventory the way most creator shows do: quoted per campaign, through the Dear Media network, not off a public rate card. Spotsnow attributes an almost total direct-response posture to the feed, with roughly 99% of tracked ads built to drive a code or a click. The top spender, Boll & Branch, has run roughly 5 to 6 host-reads on the show. That mix tells a buyer something specific: this is a conversion feed, not a branding placement. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the show profile for STASSI with Tay.

Why STASSI with Tay is built for host-read direct response

Stassi Schroeder, best known from Bravo's Vanderpump Rules, co-hosts with radio and podcast veteran Taylor Strecker. The show sits in society and culture, with a comedy and pop-culture lean.

Spotsnow data shows roughly 99% of tracked ads here are direct-response. That format lives or dies on attribution: promo codes, vanity URLs, a landing page the brand can watch fill. Spotsnow estimates the show reaches roughly 300,000 listeners, and that figure is an estimate, not an audited count. The reason a host-read converts here isn't reach alone. Stassi and Taylor run a loose, conversational hang, so the ad break doesn't snap the listener out of the room. The recommendation arrives in the same voice as the gossip, and that continuity is exactly what a host endorsement borrows.

On Apple Podcasts the show holds about 4.4 stars across roughly 13,600 to 15,800 ratings, per Spotsnow. Its pull is concentrated in the feed itself rather than spread thin across a dozen social channels, which is where a weekly listening habit does the most work for an advertiser anyway. The audience skews strongly female, sits mostly in the young-to-midlife adult range, runs comfortably middle to upper income, and is concentrated in the US.

Who is advertising on STASSI with Tay

The roster leans DTC home, wellness, and retail, with a few national names buying reach on the side. Recognizable brands Spotsnow has tracked recently include Progressive, Shopify, Amazon Prime, Quince, and Thrive Cosmetics.

The anchor advertisers, broken down

Boll & Branch

Boll & Branch sells premium organic bedding and home textiles. Spotsnow data shows roughly 5 to 6 host-reads here and estimated total spend of over $60K on the show. Its reads are direct-response. A female, home-and-motherhood-minded audience with money to spend on the bed they sleep in is close to the ideal buyer for this brand.

Hiya Health

Hiya Health makes clean, sugar-free chewable vitamins for kids on a DTC subscription. Spotsnow data shows roughly 5 host-reads and estimated total spend of over $50K on the show, all direct-response. The motherhood thread that runs through the show puts this offer in front of the exact parent it was built for.

ZBiotics

ZBiotics sells a genetically engineered pre-alcohol probiotic, sold DTC. Spotsnow data shows a small handful of reads, roughly 3, and estimated total spend of over $30K on the show, direct-response. A going-out, pop-culture crowd that talks about nights out is a natural home for a product you take before drinking.

Progressive, the awareness outlier

Not everyone here is chasing a code. Progressive shows up mostly as produced spots rather than host-reads, a national brand buying reach and association instead of coded attribution. It's proof a different objective can still work on this feed, even if the show's center of gravity is direct-response.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

The advertiser mix maps almost perfectly onto the hosts' authority. Stassi and Taylor talk motherhood, home, relationships, and going out, and the brands that buy in are selling into exactly those moments: bedding, kids' vitamins, a probiotic for the morning after. That's not a coincidence of media planning. It's what happens when two hosts have spent years building a specific kind of trust with a specific kind of woman, and DTC brands recognize that the recommendation carries because the audience already treats these two as friends who happen to have taste. A buyer weighing this show should read the roster as a fit test: if your product belongs in that living-room conversation, the audience is primed to act on it.

What makes a show like this convert

1. The format does the selling. Spotsnow attributes roughly 99% of ads here to direct-response, so the reads are engineered around codes and URLs a brand can measure.
2. Host credibility carries the ask. A 4.4-star Apple rating across thousands of reviews is the trust that makes a recommendation land instead of bounce.
3. The audience is targeted, not broad. An estimated 300,000 listeners who skew strongly female, US-based, and upper-middle income match the DTC brands buying in.
4. Repeat buying proves the math. Boll & Branch coming back for roughly 5 to 6 host-reads is a brand renewing because the attribution keeps working.

STASSI with Tay in a nutshell

The listeners are mostly women, US-heavy, comfortably middle to upper income, tuning in for pop culture, motherhood, and comedy. The brands already buying, Boll & Branch, Hiya Health, and ZBiotics among them, run host-reads, not produced spots. The show is sold on a quoted, per-campaign basis through Dear Media. If you're a DTC brand with a code to track, this feed is built for you; if you're buying pure awareness, it can work, but you'd be the exception.