How to advertise on Spitballers Comedy Podcast: what it costs, who buys, and how to book

Spitballers Comedy Podcast sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes nearly all of the show's tracked ad activity to direct-response deals, and its top spender, Factor, has run roughly 35 to 41 ads on the feed. For a buyer weighing a test, that mix reads clearly: this is a coded-offer show, built to move product, not to bank impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full Spitballers Comedy Podcast profile on Spotsnow.

Why Spitballers is built for host-read direct response

The show is hosted by Andy Holloway, Jason Moore, and Mike Wright, three dads who spun the show out of The Fantasy Footballers and have picked up multiple Comedy Podcast of the Year awards for clean, family-safe humor.

It sits in comedy, and among the brands running here you'll find plenty of retail money. Spotsnow attributes nearly all of the show's tracked reads to direct response, which is the format built for codes, vanity URLs, and clean attribution. Spotsnow estimates reach at roughly 150,000 listeners per episode, and that figure is an estimate, not an audited count.

Here's why the format works on this feed. The comedy is conversational and unscripted, so the hosts carry the ad in the same voice they carry the show. Listeners don't tune out at the break the way they do on a produced spot, because the read sounds like the bit that came before it. That sustained attention is exactly what a host endorsement borrows, and it's why a coded offer lands instead of washing over the audience.

The trust shows up in the ratings. Spotsnow data shows an Apple Podcasts average of 4.9 across roughly 7,100 to 7,800 ratings. On Instagram the account sits near 8,900 followers, which means the show's influence is concentrated in the feed itself rather than spread across social platforms. For a direct-response buyer, that's the place you want the pull to be.

Who is advertising on Spitballers

The roster is broad and blue-chip: meal kits, DTC retail, hiring platforms, insurance, banks, telecom, and QSR all show up in recent activity. Recognizable names include Factor, Quince, Indeed, Mint Mobile, and McDonald's.

The anchor advertisers, broken down

Factor

Factor sells ready-to-eat prepared meal delivery. Spotsnow data shows roughly 35 to 41 ads on the show and estimated total spend over $100K, all of it direct response. Busy millennial dads who don't want to cook are the exact buyer Factor chases, and the offer converts on a code.

Quince

Quince is an affordable-luxury DTC brand selling apparel, home goods, and accessories. Spotsnow data shows roughly 21 to 24 ads and estimated total spend over $90K, all direct response. The middle-to-upper-income household this show reaches is the value-conscious shopper Quince is priced for.

Indeed

Indeed runs the job search and hiring platform. Spotsnow data shows roughly 38 to 44 ads and estimated total spend over $110K, mostly direct response. A working-age, employed audience is where hiring demand and job seekers both live, which is why Indeed keeps coming back.

Mint Mobile, the awareness outlier

Not everything here is coded. Mint Mobile runs mostly produced spots, closer to a brand-awareness play than the anchors' offer-driven reads. It's proof that national brand money can work on this feed even when the show's center of gravity is direct response.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The clean-comedy positioning is the whole argument. A brand-safe feed hosted by three dads reaches a skewing-male audience mostly in their late twenties through mid-forties, middle to upper-middle income, and heavily US-based. That's a household with disposable income and buying decisions to make: what to eat this week, what to wear, whether to switch carriers, who to hire. The hosts have spent years earning that trust with humor that never asks the audience to cringe, so when one of them reads an offer, it carries the same weight as the joke before it. DTC and QSR brands cluster here because the environment is safe, the attention is real, and the read converts on a code you can actually track.

What makes a show like this convert

1. Host-read beats produced. The ad rides the same conversational voice as the show, so listeners stay through the break instead of skipping it.
2. Host credibility carries the offer. A 4.9 Apple rating across thousands of ratings tells you the audience trusts these hosts enough to act on a recommendation.
3. The audience is a buyer, not a bystander. Millennial dads with household income make the exact purchases Factor, Quince, and Indeed sell.
4. Repeat buying proves the math. Factor's roughly 35 to 41 ads on the feed is a brand renewing again and again, which only happens when the coded returns hold.

Spitballers in a nutshell

The audience is a skewing-male, US-heavy crowd of clean-comedy fans, mostly millennial dads with money to spend. Factor, Quince, and Indeed already buy here on host-read direct-response reads, with national names like Mint Mobile adding produced awareness spots. The show is sold direct and quoted per campaign, not off a rate card. If you're a direct-response brand with a code and an offer, this feed is built for you.