How to advertise on Son of a Boy Dad: what it costs, who buys, and how to book
Cam Pritchard
CEO & Founder | Podcast Advertising Expert
Son of a Boy Dad sells its host-read inventory through Barstool Sports, quoted campaign by campaign rather than off a public rate card. Spotsnow data shows almost every recent host-read ad on the feed is direct response, and the show's biggest spender, High Noon, has run roughly 15 to 18 ads on it. That combination, coded offers plus one brand buying over and over, is the clearest signal a buyer gets that reads on this show actually move product. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.
The full advertiser history and roster sits on the Son of a Boy Dad profile on Spotsnow.
Why Son of a Boy Dad is built for host-read direct response
The show is hosted by Harry Settel (Lil Sasquatch) with Adam Ferrone, a two-time world champion battle rapper who moved into media, and Francis Ellis, a Harvard-educated stand-up. It sits in comedy, with society and culture, leisure, and education as its secondary lanes, and the advertisers who buy it come mostly out of food and beverages, wine and spirits, and gambling and casinos.
Spotsnow attributes nearly all of the show's recent host-read activity to direct response, which is the whole argument for buying it. Codes, vanity URLs, and dedicated landing pages all work here because listeners stay in the room through the break. The format helps: it's three guys talking, unscripted, so an ad doesn't arrive as a hard cut to production music. It arrives as one of them saying what he drinks on a Saturday. That continuity of voice is what a host-read is really renting, and it's why a coded offer survives the handoff instead of getting skipped.
Spotsnow estimates the show reaches roughly 250,000 listeners, an estimate rather than an audited count. The audience skews heavily male and young, middle-to-upper income with a real high-income tail, and is strongly concentrated in the US.
Engagement proof outside the feed
Spotsnow data shows a 4.8 average Apple Podcasts rating across roughly 5,900 to 6,500 ratings, plus roughly 74,000 Instagram followers and roughly 144,000 YouTube subscribers. The clips channel matters for a media buyer: a host-read that lands in the video version keeps working after the audio week ends.
Who is advertising on Son of a Boy Dad
Spotsnow tracked roughly 30 to 35 advertisers on the show in the past three months, weighted toward seltzer and spirits, sports betting, DTC food, fintech, and apparel. The names a buyer will recognize fastest:
- DraftKings Sportsbook
- Walmart
- Chevy Silverado
- Abercrombie
- Shopify
The anchor advertisers, broken down
High Noon
High Noon sells vodka and tequila seltzers. Spotsnow estimates over $100K in total spend on the show across roughly 15 to 18 ads, all host-read, and Spotsnow classifies the brand as mostly a brand-awareness buyer rather than a coded-offer one. It fits because the listener occasions the hosts talk about anyway, tailgates, Sunday watch parties, a Saturday of college football, are the exact occasions the product is sold for.
DraftKings Sportsbook
DraftKings runs sportsbook, daily fantasy, and online casino products. Spotsnow estimates over $10K in total spend here across roughly 5 to 6 ads, split between host-read and produced, and classifies the brand as direct response. Sports betting needs a young male audience that's already arguing about games, and this feed hands that over without targeting overhead.
Butcher Box
Butcher Box ships meat and seafood on subscription. Spotsnow estimates over $10K in total spend on the show from roughly 2 ads, both host-read, and classifies the brand as direct response. A subscription box for guys who grill is an easy sell on a show whose running theme is figuring out how to run an adult household.
The outlier worth noting
High Noon is the top spender on the feed and it isn't chasing coded conversions. That matters if you're an awareness buyer reading a direct-response page and assuming there's no room for you. There is. The read works by association, and the same hosts who deliver a sharp promo code also deliver a product the audience already associates with their weekend.
| Brand | Est. total spend | Direct-response | Time of spend (last 1 year) |
|---|---|---|---|
| High Noon | over $100K | Mostly brand awareness | Active all year, peaking spring and summer, most recent early October |
| DraftKings Sportsbook | over $10K | Direct response | Active through the year on sports seasons, last seen mid-September |
| Butcher Box | over $10K | Direct response | Recent, last seen early October |
All spend figures are Spotsnow estimates.
Why comedy brands cluster here
Comedy feeds get bought for two reasons that usually pull against each other: attention and permission. Son of a Boy Dad has both. The mentor-mentee premise, a battle rapper trying to teach a twenty-something how to be a functioning man, means product talk is on-topic by design. A seltzer, a meat subscription, a budgeting app, a therapy service: each one is a plausible answer to a question the show is already asking out loud. That's why the roster isn't a random pile of DTC logos. It's alcohol, betting, food, fintech, apparel, in that rough order, which is the shopping list of a young American man with disposable income.
The other half is Barstool. Buyers who want this demo know where it lives, and Spotsnow data shows ads run on most episodes here. Competition for the slot is real, and that competition is itself the endorsement.
How your ad could sound
Host-read High Noon spot, Son of a Boy Dad
0:00 / 0:00What works: the seasonal hook lands immediately ("Folks, it's fall. It's in the air."), and the endorsement is personal rather than pitched ("I like to have some high noons just cold in my refrigerator at all times"). The product descriptors are clean and spoken, not recited: no malt, real fruit, sparkling water, real tequila or real vodka. The handoff back into the show is natural, which is half the reason listeners don't skip.
What I'd change: the close is a bare URL. "Go to highnoonspirits.com" asks for nothing specific, carries no code, no offer, and no reason to act today, so attribution has to be inferred. Compare the DraftKings read on the same show, which lands on "use code boyd" and a concrete $200 in bonus bets. Same hosts, same credibility, wildly different measurability. If you're buying host-read here for performance, write the last fifteen seconds first.
View what a great sample ad looks like here.
What makes a show like this convert
- The format carries the ad. Unscripted three-way conversation means a host-read sounds like the episode, and Spotsnow attributes nearly all recent host-read activity on the show to direct response.
- The hosts have earned the ask. A 4.8 Apple rating across roughly 5,900 to 6,500 ratings, per Spotsnow, is the kind of goodwill that makes a recommendation land.
- The audience is a buying demo, not just a big one. Spotsnow estimates roughly 250,000 listeners, skewing young, male, US-based, with real income behind them.
- Repeat buying proves the math. High Noon has run roughly 15 to 18 ads here per Spotsnow, and nobody renews that many times into a channel that doesn't return.
Son of a Boy Dad in a nutshell
The listener base is young American men with money to spend on drinks, betting, food delivery, and clothes, and Spotsnow puts estimated reach at roughly 250,000. Spend on the feed is led by High Noon, DraftKings Sportsbook, and Butcher Box, mostly on host-read spots the hosts deliver in their own voice. It's sold through Barstool Sports on a quoted basis per campaign. Treat it as a direct-response buy with an awareness upside, and build a coded offer before you build the creative.
Frequently asked questions
Son of a Boy Dad is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: High Noon has run roughly 15 to 18 ads, alongside DraftKings Sportsbook and Butcher Box. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
Figure about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
Son of a Boy Dad is sold through Barstool Sports. You can approach them directly, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
Yes, and they lead the feed. Spotsnow data shows High Noon as the top spender with over $100K estimated, and DraftKings Sportsbook running host-read and produced spots tied to sports seasons. If you're in spirits, seltzer, or sportsbook, expect to discuss category exclusivity, because the slot is contested.
Son of a Boy Dad isn't the only feed reaching this audience. Spotsnow shows which comedy podcasts have host-read spots open right now, and which brands already buy them.
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