How to advertise on Sex With Emily: what it costs, who buys, and how to book

Sex With Emily sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows more than 9 in 10 of the reads on the show are direct-response, the coded-offer, attribution-driven kind of ad. Its top-spending advertiser, Hera by Jeju, has run roughly 8 to 9 host-reads. For a buyer, that mix reads clearly: this is a feed built to move sales you can track, not to buy image. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Full profile: Sex With Emily on Spotsnow.

Why Sex With Emily is built for host-read direct response

The host is Dr. Emily Morse, who holds a doctorate in human sexuality and founded the show. She talks about sex and relationships with the ease of someone who has done it for years, and the audience treats her as an authority.

The show sits in the health, wellness and fitness category. Spotsnow data shows over 95% of the ads carry a code, a URL, or a spoken offer, which is what makes attribution possible. When Emily reads a promo, the listener knows exactly where to go and what to type. Spotsnow estimates reach at roughly 130,000 listeners, and that figure is an estimate, not an audited count.

The format argument here is about intimacy. This is a show people listen to alone, on headphones, for advice they wouldn't ask a friend. That posture holds attention straight through the ad break, because the ad often sounds like part of the answer. A host-read borrows exactly that trust. When Emily recommends a product, it lands like guidance, not an interruption.

Its influence is concentrated in the feed rather than spread across platforms. The pull is the weekly listen and Emily's voice, and that focus is why coded offers convert here: the audience is engaged with the person doing the reading, not scattered across a dozen channels.

Who is advertising on Sex With Emily

Spotsnow data shows a roster of roughly 92 to 107 advertisers over the last three months, and it mixes mainstream names with category-native brands. Recognizable buyers include:

• AG1
• Mint Mobile
• SoFi
• REI
• Squarespace

The anchor advertisers, broken down

Hera by Jeju

Hera by Jeju is Emily's own line of pleasure products, sold straight to her listeners. Spotsnow data shows roughly 8 to 9 host-reads and an estimated total spend over $40K, classified direct-response. It fits because it is the most native product the show could carry: her own brand, read by her, to the people who trust her most.

EXOMIND

EXOMIND is a body-and-wellness device brand. Spotsnow data shows roughly 2 host-reads and an estimated total spend over $10K, classified direct-response. It fits a health-minded, self-improvement audience that already leans into wellness pitches.

Promescent

Promescent sells clinically backed sexual-health and wellness products. Spotsnow data shows roughly 2 host-reads on the show and an estimated total spend over $10K, classified direct-response. It fits because this is the single most on-topic feed a sexual-wellness brand could buy.

All spend figures are Spotsnow estimates.

Why health and wellness brands cluster here

The advertiser mix tells the whole story. A sexual-wellness brand like Promescent has almost nowhere more on-topic to spend, and a founder-owned line like Hera by Jeju leads spend because it sells to the exact people who came for Emily's advice. Around them sit AG1, SoFi, Mint Mobile and REI, brands that don't need the topic but do want an engaged, mostly female, US audience skewing younger with comfortable household incomes. That's the pattern buyers should read: category-native brands come for relevance, mainstream brands come for the attention, and both stay because Emily's credential turns a recommendation into something closer to a referral. In a category most feeds handle awkwardly, this one handles it as the subject.

How your ad could sound

What works: the open is personal and first-party, pointing listeners to "your next favorite bedroom essential" in Emily's own voice. The URL is spelled out clean and slow, "a l t r a running dot com", which is exactly how a host-read should hand off a web address so nobody mishears it. The pivot into her live tour feels natural, not bolted on.

Worth improving: the offer is a bare shop URL with no code or discount to attribute against, so you lose a clean way to tie a sale back to the read. And the tour mention has no urgency and no spoken link, so it plays as a nice-to-know rather than a call to act. If you buy here, give Emily a code and a reason to move now.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read intimacy. People listen alone for advice, so the ad reads like part of the answer and holds attention through the break.
2. Host credibility. Dr. Emily Morse's doctorate in human sexuality is the reason a recommendation carries the weight of a referral.
3. The audience. Spotsnow describes a mostly female, US-based listenership skewing younger with comfortable household incomes, a group that buys on trusted advice.
4. Repeat buying. Hera by Jeju's roughly 8 to 9 reads show the math holds up: brands don't run again unless the coded sales come back.

Sex With Emily in a nutshell

The audience is mostly female, US-based and younger, listening for candid advice from Dr. Emily Morse. Sexual-wellness brands like Promescent and Emily's own Hera by Jeju already buy, alongside mainstream names like AG1 and SoFi, mostly on host-reads. The show is sold direct on a quoted basis. With more than 9 in 10 ads carrying a coded offer, it suits direct-response buyers first, though the engaged audience can carry awareness too.