How to advertise on See Jurassic Right with Steven Ray Morris: what it costs, who buys, and how to book

See Jurassic Right sells its host-read inventory the way most independent shows do, quoted per campaign rather than off a public rate card, and its ad mix is almost entirely direct response. Spotsnow puts the direct-response share at over 95% of tracked activity, which tells you what buyers come here to do: convert, not just get seen. The top-spending brand, telehealth service MISTR, has run roughly 4 to 5 tracked spots on the feed. For a buyer weighing this show, that mix reads as a coded, attributable channel with a science-literate audience attached. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full profile lives on See Jurassic Right's Spotsnow page, where the roster and spend estimates update as new ads run.

Why See Jurassic Right is built for host-read direct response

Steven Ray Morris hosts, a science communicator and former producer on Ologies and My Favorite Murder who runs a recurring interview series with working scientists. The show sits in the science category on Spotsnow. It's a small field, a few hundred shows, which is part of why the ad mix here is so consistent.

With direct response at over 95% of tracked ads, Spotsnow data shows brands aren't paying for a vague halo. They're paying for codes, vanity URLs, and clean attribution. Spotsnow estimates reach at roughly 205,000 listeners per episode, an estimate rather than an audited count. What makes the format work here is the show's rhythm: Morris explains a real scientific idea, then walks you through why it matters, and that same patient, credible cadence carries into the read. A host who has earned your attention for forty minutes can hand off to a sponsor without the listener reaching for the skip button. That sustained attention is exactly what a host-read borrows.

On engagement, the show holds an Apple Podcasts rating of about 4.2 across roughly 355 to 395 ratings, per Spotsnow's pulled social stats, and Instagram sits at roughly 160,000 followers. The influence here is concentrated in the feed and the community around it rather than spread thin across every platform, which is often where the most attentive listeners live.

Who is advertising on See Jurassic Right

Spotsnow tracked roughly 105 to 125 distinct brands on the show in the recent window, a broad roster that leans DTC, fintech, and SaaS with a few household names mixed in. Among the most recognizable: Etsy, Sephora, Progressive, Audi, and Wendy's.

The anchor advertisers, broken down

MISTR

MISTR is a telehealth service, and it's the top spender here with an estimated total of over $100K on the show across roughly 4 to 5 tracked spots, all direct response per Spotsnow. A telehealth brand built on discreet, at-home sign-ups fits an audience that's digitally comfortable and skews male, exactly the profile that converts on a coded health read.

Etsy

Etsy runs the handmade and vintage marketplace, and Spotsnow estimates over $100K in total spend across a small handful of host reads, all classified direct response. A marketplace of niche makers maps neatly onto an audience of curious collectors who already prize the odd, the specific, and the well-crafted.

Aura

Aura sells identity theft protection and digital security, and it's the most frequent of the three, with roughly 8 to 10 tracked ads and an estimated over $100K in total spend, all direct response. A privacy product sells well to a tech-literate, middle to upper-middle income audience that reads the fine print, and the repeat cadence says the code-driven math is holding up.

The awareness outlier

Not everything here chases a code. National names such as Progressive and AT&T also appear on the feed, the kind of buyers who care more about association and reach than a promo code. It's a reminder that a heavily direct-response show can still carry a brand-awareness objective when the audience fits.

All spend figures are Spotsnow estimates.

Why science brands cluster here

A host who spent years producing Ologies and now interviews working scientists doesn't have to fake authority, and that's the whole pitch. When Morris vouches for a product, it lands with an audience that came for careful explanation and stayed for the trust. The listeners skew male, run late twenties through mid-forties, and sit at middle to upper-middle income, curious people who research before they buy. That mindset is why telehealth, a privacy suite, and a maker marketplace all keep re-upping: the buyer here reads reviews, follows a link, and finishes the sign-up. Direct-response brands aren't guessing at this feed. They're getting a scientist's stamp on a coded offer, and the repeat buying says it pays out.

How your ad could sound

A strong read on this show doesn't fight the format, it uses it. Open with a personal hook that sounds like Morris, not a script: a real reason the product fits his life or the episode's topic. State the offer once and cleanly, then say the code slowly and repeat it, because a buried promo code is the single most common way a direct-response spot leaks conversions. Give the listener one clear next step and a reason to take it now rather than later. Then hand back to the show naturally so the break doesn't feel like a cliff. Keep the CTA specific: not "check them out," but the exact URL and code, twice.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format holds attention. Spotsnow data shows over 95% of ads here are direct response, and coded reads only work when listeners stay through the break.
2. Host credibility carries the offer. Morris built the show on explaining real science, and that earned trust transfers to what he endorses.
3. The audience is built to convert. Spotsnow estimates roughly 205,000 listeners who skew tech-literate and research-minded, the profile that finishes a coded sign-up.
4. Brands come back. Aura alone has run roughly 8 to 10 tracked spots, and repeat buying at that level is the clearest sign the math is working.

See Jurassic Right in a nutshell

This is a science-and-pop-culture show for curious adults, skewing male and middle to upper-middle income, concentrated in the US with pockets in the UK and Canada. The brands already buying, MISTR, Etsy, and Aura among them, run coded host reads, not produced brand spots. Spotsnow estimates reach around 205,000 listeners, and inventory is quoted per campaign through the show's network rather than a public rate card. If you're a direct-response buyer with a code to track, this feed is built for you. If you only want reach and association, it can do that too, but that's not where it lives.