How to advertise on Past Due with Ana Marie Cox and Open Mike Eagle: what it costs, who buys, and how to book

Past Due with Ana Marie Cox and Open Mike Eagle sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows roughly 97% of the ad reads tracked here are direct-response, the coded, attributable kind. The show's anchor buyer, the American Medical Association, has run roughly 8 to 9 ads on the feed. For a performance buyer, that mix reads as a testable, direct-deal show where the offer does the work. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can pull the full profile for Past Due with Ana Marie Cox and Open Mike Eagle on Spotsnow.

Why Past Due is built for host-read direct response

Ana Marie Cox is a journalist and the founding editor of Wonkette; her co-host, Open Mike Eagle, is a veteran indie rap artist. The show sits in the business category, aimed squarely at freelancers, artists, and creative professionals trying to survive the gig economy.

That roughly 97% direct-response share, per Spotsnow, is the number a media buyer should read first. Reads carry codes, URLs, and offers you can track back to a sale. Spotsnow estimates the show reaches roughly 125,000 listeners, and that figure is an estimate, not an audited count.

The format is the argument here, not price. Past Due runs long, candid interviews where the hosts talk through money, work, and failure in plain terms. That intimacy holds attention through the break, and a host-read borrows exactly that trust when the endorsement lands in the same voice as the conversation.

Spotsnow attributes the show a 4.6 average Apple Podcasts rating across roughly 5,600 to 6,600 reviews. Its social following runs smaller, in the hundreds on Instagram and a couple thousand on YouTube. The influence here is concentrated in the feed itself, where the listening happens, rather than spread thin across platforms.

Who is advertising on Past Due

The roster is broad, well over 100 brands in a recent window, and it mixes coded host-reads with produced network spots. Recognizable names include Netflix, Progressive, Best Buy, Toyota, and Mint Mobile. The host-read direct-response money, though, clusters around a shorter list.

The anchor advertisers, broken down

AMA (American Medical Association)

The AMA, a professional body for physicians, is the top spender. Spotsnow estimates it has run roughly 8 to 9 ads for an estimated total of over $100K, classified fully direct-response. An authority buyer talking to a career-minded, professional audience is a clean fit, and its repeat commitment says it's working.

Omaha Steaks

Omaha Steaks, a direct-to-consumer meat retailer, has run about 3 ads for an estimated $10K total, all direct-response with a promo code. A broad consumer offer with a clean coded CTA maps neatly onto a home-cooking, budget-aware listener.

Cute Vintages (Vinted)

Cute Vintages, tied to the resale marketplace Vinted, is the outlier. It ran host-reads on the show but isn't a tracked spender, which shows a non-coded, awareness-style objective can live here too, alongside the direct-response majority.

All spend figures are Spotsnow estimates.

Why business brands cluster here

The listener is already thinking about work, money, and how to keep going. That mindset is why a professional body like the AMA spends the most on the feed: the audience is career-focused and trusts two hosts who talk about their own receipts out loud. When Cox or Eagle vouches for a product, it reads as one working person telling another what's worth the money, not a corporate placement. Coded offers convert against that trust, which is why the direct-response share sits so high and why the same category keeps coming back.

How your ad could sound

Omaha Steaks host-read on Past Due

The Omaha Steaks read is a good model for the show. It opens with a personal hook, "my ultimate high protein dinner hack is grabbing pre-marinated steak tips", which is exactly how a host-read should start: lived-in, first person, not a script read cold. The offer is specific, an extra $35 off with a promo code, and the code repeats so a listener can act on it.

Two things to tighten. The URL comes out garbled on the way back, drifting from a clean address into a muddled one, which is the fastest way to lose a click. Say the URL once, slowly, and stop. Second, the CTA leans on a "spring savings event" with no real deadline, so there's little reason to buy today. A dated offer or a limited code would give the read the urgency it's missing.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format carries the offer. Spotsnow puts direct-response at roughly 97% of tracked reads, so the show is built for coded, trackable buys.
2. Host credibility does the vouching. A veteran journalist and a working artist talking candidly about money is why an endorsement lands as advice.
3. The audience is the right one. Spotsnow estimates roughly 125,000 listeners who skew younger, slightly male, mostly US, and career-minded.
4. Repeat buying proves the math. The AMA's roughly 8 to 9 reads are a serious institutional advertiser doubling down, not a one-off test.

Past Due in a nutshell

An estimated 125,000 listeners, skewing younger, slightly male and mostly US, tune in for candid talk about surviving a creative career. The buyers who already commit, led by the AMA and Omaha Steaks, run coded host-reads rather than produced spots. The show is sold direct, quoted per campaign, by an independent, member-supported team. If you're chasing trackable direct response against a career-focused audience, it fits; if you only want broad awareness, look elsewhere first.