How to advertise on OBITCHUARY: what it costs, who buys, and how to book

OBITCHUARY sells its host-read inventory through the Audiochuck network, quoted per campaign rather than off a public rate card. Spotsnow data shows direct-response reads make up the clear majority of the ad mix, and Spotsnow attributes an estimated over $20K in tracked spend to the show's top advertiser, The RealReal, which has run roughly 3 ads here. For a buyer, that mix reads like a performance channel wearing true crime comedy clothes: coded offers, repeat flights, attribution baked in. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

More on OBITCHUARY and its roster is below.

Why OBITCHUARY is built for host-read direct response

Hosts Spencer Henry and Madison Reyes are California best friends who built the show around reading absurd real obituaries and teaching mortuary science through gallows humor, and both host under the Audiochuck banner. Spencer also runs the solo show Cult Liter.

The show sits in apparel & fashion advertiser territory more than you'd guess for a death-and-comedy feed, and that's the point. Spotsnow data shows direct-response reads make up over four-fifths of the ad mix. That format matters because it carries codes, vanity URLs, and clean attribution, so a brand can trace a sale back to the episode. Spotsnow estimates reach at roughly 300,000 listeners, and that figure is an estimate, not an audited count.

What makes the format work here is the banter. Spencer and Madison talk through the show like two friends, so when a host-read arrives, it borrows the same voice instead of breaking it. That sustained attention through the ad break is exactly what a host endorsement leans on.

Influence is concentrated in the feed and on Instagram, where Spotsnow's social data shows roughly 41,000 followers, plus about 11,000 YouTube subscribers and an active TikTok. The audience skews strongly young and female, mostly middle income, and heavily US based with a Canadian and UK tail. That's a group that buys on recommendation.

Who is advertising on OBITCHUARY

The roster leans national insurers, fintech, and retail, with a DTC edge that fits the audience. Recognizable names running here include State Farm, Progressive, SoFi, Shopify, and The RealReal.

The anchor advertisers, broken down

The RealReal

The RealReal is an authenticated luxury consignment marketplace. Spotsnow attributes an estimated over $20K in total spend across roughly 3 ads, classified as direct-response host-reads. Young women with taste and disposable-income intent are the exact shoppers who resell and buy designer pieces, which is why resale outspends the insurers in this feed.

NGM Insurance

NGM Insurance is a regional property and casualty insurer. Spotsnow attributes an estimated roughly $10K in total spend across roughly 3 ads, mostly produced spots. Insurance buys broad, and a large US audience of new-household adults is a reasonable place to plant awareness.

SoFi

SoFi is a digital bank and fintech. Spotsnow attributes an estimated roughly $10K in total spend, run as direct-response host-reads. Young professionals figuring out student loans and first accounts map cleanly onto this listener, and a coded read gives SoFi the sign-up trail it wants.

All spend figures are Spotsnow estimates.

Why apparel and fashion brands cluster here

A luxury resale marketplace outspending regional insurers on a death-comedy feed tells you what the audience is really made of. The listener is young, female, US based, and used to buying on the say-so of a host she trusts, which is precisely the profile a resale marketplace, an activewear label, or a scrubs brand pays a premium to reach. Spencer and Madison's authority isn't expertise on handbags. It's the intimacy of the read, the sense that a recommendation lands like a friend's. That's the currency fashion and lifestyle brands are buying, and it's why they keep coming back rather than treating this as a one-off test.

How your ad could sound

Here's a recent spot from the feed so you can hear the show's tone before you write a read to fit it.

For direct response on a show like this, write to the hosts' rhythm. Give them a one-line personal hook they can say in their own words, keep the offer to a single action, and put the code up front where a listener half-multitasking will still catch it. The cleaner the handoff back into the banter, the less the ad feels like an interruption. Skip the second call to action and the corporate throat-clearing. One product, one reason it fits this audience, one code, then back to the obituaries.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the work. Over four-fifths of the ads run as direct response, so codes and URLs make the return measurable instead of assumed.
2. Host credibility carries the read. Spencer and Madison talk to a fanbase that trusts them, so an endorsement lands as a recommendation, not an interruption.
3. The audience is a buyer, not a bystander. A young, female, US-heavy audience of roughly 300,000 estimated listeners skews toward retail and fintech intent.
4. Brands come back. The RealReal running roughly 3 ads is the tell: repeat buying is how you know the math is closing.

OBITCHUARY in a nutshell

The audience skews young, female, and US based, an estimated 300,000 listeners who take recommendations from Spencer and Madison at face value. Resale, fintech, and insurance already buy here, most of it as direct-response host-reads with a produced spot in the mix. Inventory sells through the Audiochuck network, quoted per campaign. If your goal is coded, trackable conversion rather than pure awareness, this feed is built for it.