How to advertise on Not Skinny But Not Fat: what it costs, who buys, and how to book

Amanda Hirsch sells host-read inventory on Not Skinny But Not Fat through the Dear Media network, quoted per campaign rather than off a public rate card. Spotsnow data shows almost all of that host-read activity is coded direct response, so the reads carry promo codes and vanity URLs that a brand can actually track. The anchor buyer, Crocs, has run roughly 5 to 6 ads on the show. For a buyer weighing this feed, that mix reads plainly: this is an attribution machine for beauty, fashion, and DTC brands, not a reach play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

See the full profile for Not Skinny But Not Fat on Spotsnow.

Why Not Skinny But Not Fat is built for host-read direct response

Host Amanda Hirsch built the show out of a Kardashian and Bravo commentary page into an A-list interview show, and her Kim Kardashian sit-down is the credential most buyers already know. It sits in Spotsnow's apparel and fashion advertiser world, and that's where the roster clusters.

Spotsnow puts the direct-response share near the top of the range, meaning nearly every host-read on the feed runs a code or a URL a brand can trace to a sale. Reach is estimated at roughly 150,000 listeners per episode. The format is the argument here, not the size of the audience. Hirsch reads ads in the same best-friend register she uses to interview celebrities, so the break doesn't snap listeners out of the show. A code lands because it sounds like a recommendation, not a spot.

On influence, Apple Podcasts shows an average around 4.4 stars across roughly 6,000 ratings, per Spotsnow. The pull is concentrated in the feed and on Instagram, where the show carries roughly 950,000 followers, with about 58,000 subscribers on YouTube. That's a deep, direct line to a young, mostly female, US-based audience rather than a following scattered thin across platforms.

Who is advertising on Not Skinny But Not Fat

Spotsnow tracks roughly 56 to 65 recent advertisers, spanning beauty, apparel, food and beverage, DTC wellness, finance, and auto. Recognizable names in the mix include Starbucks, Crocs, Shopify, Progressive, and Peacock.

The anchor advertisers, broken down

Crocs

Crocs sells foam clogs, sandals, and lifestyle footwear. Spotsnow attributes roughly 5 to 6 host-read ads to the brand, with estimated total spend over $30K, all classified as direct response. A trend-aware, mostly female audience that treats footwear as a statement is exactly who buys a clog on a whim, and the host's fashion background makes the pitch land.

Merit Beauty

Merit Beauty is an LA clean-beauty label built on minimalist makeup essentials, a routine done in five minutes or less. Spotsnow attributes roughly 5 host-read ads and estimated total spend over $20K, all direct response. Hirsch talks skincare and beauty on the show, so a coded read to a beauty-obsessed base fits without any stretch.

JonnyPops

JonnyPops is a better-for-you frozen treats brand. Spotsnow attributes roughly 5 host-read ads and estimated total spend over $20K, classified as direct response. The host is a mother of two who folds household and kid picks into the show, which is the household-buyer signal a family food brand wants.

The awareness outlier

Not every buyer here chases a code. Progressive and Peacock show up as produced spots rather than coded host reads, proof that reach and association buyers use the feed too, just with a different objective than the DTC anchors.

All spend figures are Spotsnow estimates.

Why apparel and beauty brands cluster here

The roster isn't random. Hirsch has spent years positioning herself as the friend with the good recommendation, the one who gatekeeps a $50 cashmere sweater until the brand starts paying her. That's the mindset a beauty or fashion buyer is renting. Her audience arrives already primed to treat a product mention as a tip, not an interruption, and the near-total direct-response share proves those tips get acted on. Crocs, Merit, and a wall of DTC wellness names keep coming back because the codes clear. A show that converts footwear, clean makeup, and freezer-aisle treats off the same voice is telling you the trust transfers across categories, which is the rare thing a media buyer actually pays a premium for.

How your ad could sound

Here's a recent host-read for Nutrafol from the feed.

What works: she opens on a personal hook ("the bad hair days") and frames the product through trust, not features ("people that I trusted said yes"). She threads it through her own postpartum timeline, so the read feels lived-in rather than scripted. The offer is clean at the close: $10 off the first month and free shipping with code "not skinny 10."

What to tighten: the brand name and URL get rushed at the handoff, and the domain lands slightly garbled on the way out. If you buy a read like this, lock the pronunciation of the code and the URL, and give the host room to say the offer twice, slowly. A code that a listener can't repeat back doesn't convert, however warm the setup. Repeat the vanity URL, then repeat it again.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Nearly every read is a coded host endorsement, so a brand can tie a promo code straight to a sale instead of guessing at reach.
2. The host has standing. Amanda Hirsch's celebrity-interview credential and best-friend delivery make a recommendation read like a tip, not a spot.
3. The audience matches the products. An estimated 150,000 listeners who skew young, female, and US-based line up cleanly with beauty, apparel, and DTC wellness offers.
4. Buyers come back. Crocs alone has run roughly 5 to 6 reads, and Merit and JonnyPops sit at around 5 each, the repeat pattern brands only sustain when the math works.

Not Skinny But Not Fat in a nutshell

The audience is young, mostly female, and largely in the US, an estimated 150,000 listeners an episode who treat Hirsch's picks as recommendations. Crocs, Merit Beauty, and JonnyPops already buy here on coded host reads, and a wider roster spanning Starbucks, Shopify, and Progressive shows the feed carries both DTC and mass brands. The show is sold through Dear Media on a quoted, per-campaign basis, not a public rate card. With nearly all activity running as trackable direct response, it suits a brand that wants attribution far more than one buying pure awareness.