How to advertise on Not Another D&D Podcast: what it costs, who buys, and how to book

Not Another D&D Podcast sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow classifies roughly 95% of the ads that run here as direct response, the coded, trackable kind. Its top spender, Squarespace, has run roughly 14 to 17 host reads on the show. For a buyer weighing this feed, that mix reads as a proven direct-response channel where a comedy cast can carry an offer. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for Not Another D&D Podcast on Spotsnow, including its roster and spend history.

Why Not Another D&D Podcast is built for host-read direct response

Brian Murphy runs the table as Dungeon Master, with Emily Axford, Caldwell Tanner, and Jake Hurwitz playing (and Axford scoring the show). It sits in information technology and services territory on the advertiser side, because its top buyer is a website platform, but the show itself is a comedy actual-play feed.

Spotsnow attributes about 95% of the ad activity here to direct response. That matters because DR lives on codes, vanity URLs, and clean attribution, and a host read is the format that carries them. Spotsnow estimates the show reaches roughly 210,000 listeners per episode, an estimated figure rather than an audited one.

The format argument is simple. Long improvised campaigns train listeners to sit through the whole episode, jokes and tangents included, so the read isn't a wall people skip. The cast slides the ad into the same voice that runs the game. That sustained attention is exactly what a host read borrows, and it's why a promo code spoken by Murphy lands differently than a produced spot dropped into a break.

The engagement signal backs it up. The show holds a 4.9 average on Apple Podcasts across roughly 9,300 to 10,800 ratings. Its influence is concentrated in the feed itself rather than spread thin across social platforms, which is where a host-read buy actually converts anyway.

Who is advertising on Not Another D&D Podcast

The roster leans DTC and tech, with a few retail and entertainment names mixed in. Recognizable buyers include Squarespace, Mint Mobile, Raycon, Whole Foods Market, and Shopify.

The anchor advertisers, broken down

Squarespace

Squarespace sells website building and hosting. Spotsnow attributes it roughly 14 to 17 host reads and an estimated total of over $30,000 on the show, classified 100% direct response. A show built by creators who publish their own work is a natural fit for a tool that helps people put a site online.

Mint Mobile

Mint Mobile sells low-cost prepaid wireless plans. Spotsnow attributes it roughly 9 to 11 host reads and an estimated over $20,000 in total spend, all 100% direct response. A young, price-aware, mostly US audience is precisely who trades a legacy carrier for a cheaper plan.

Raycon

Raycon sells direct-to-consumer wireless earbuds and audio gear. Spotsnow attributes it roughly 3 host reads and an estimated over $20,000 in total spend, 100% direct response. Earbuds and a podcast audience are an easy match: these are people already listening with something in their ears.

The outlier: Whole Foods Market

Whole Foods Market runs produced spots here, not coded host reads, which puts it in an awareness lane rather than direct response. It's proof a second objective can work in this feed: a national grocer can buy the reach and the association without asking for a click. Different goal, same audience.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The read on this feed is trust, and trust is what a host lends a brand. Four people improvise a story together for hours, and the listener spends that whole time inside the joke with them. When one of them breaks to say they built their own site on Squarespace or switched to Mint, it doesn't snap the spell, it extends it. The audience skews young, mostly US, and it already treats these hosts as friends worth taking a recommendation from. That's why the buyers here run codes: the format converts, and the 95% direct-response share is the receipt. A comedy DTC brand isn't guessing when it books this show. It's following the ones already renewing.

How your ad could sound

This Whole Foods Market spot works because the offer is concrete: a build-your-own family meal that feeds four for $35, one entree and two sides, with specific product callouts like cage-free eggs and 365 frozen waffles. The tagline handoff is clean too, closing on "Shop smarter, not harder at Whole Foods Market." You know exactly what's being sold.

What it gives up is the thing this cast does best. It's a produced read, so it skips the personal framing that makes a Murphy or Axford endorsement land, and it opens on "Prep for a busy week with Whole Foods Market," a line that could run on any show. There's no promo code, no trackable URL, and no urgency, which is a fine trade for an awareness buy but weaker attribution than the coded host reads Squarespace and Mint Mobile run. If you want the conversion math, give the host a code and let them say it in their own voice. View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. Listeners stay through long improvised episodes, so a host read inside the show isn't a break people skip.
2. The hosts carry credibility. A 4.9 Apple rating across roughly 9,300 to 10,800 ratings says the audience trusts these voices before a brand ever shows up.
3. The audience fits DTC. An estimated 210,000 listeners, young and mostly in the US, are the buyers direct-response brands chase.
4. Buyers come back. Squarespace's roughly 14 to 17 host reads are the kind of repeat run brands only place when the math works.

Not Another D&D Podcast in a nutshell

The audience is young, mostly US, and loyal enough to give the show a 4.9 on Apple. The buyers who already run here (Squarespace, Mint Mobile, Raycon) are DTC and tech names placing coded host reads, while Whole Foods proves awareness money works too. The show is sold direct, quoted per campaign, not off a rate card. If your goal is trackable direct response through a trusted host voice, this feed is built for it.