How to advertise on New Rory & MAL: what it costs, who buys, and how to book

Spotsnow attributes more than 105 to 123 ads on New Rory & MAL to its top-spending advertiser, Hard Rock Bet, and that spend lands in the over $100K range. The show sells host-read inventory on a quoted, per-campaign basis, not off a public rate card. Direct-response reads make up the large majority of what runs here, so a buyer is looking at a feed built to move a code, not just an impression. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for New Rory & MAL on Spotsnow, including its roster and advertiser history.

Why New Rory & MAL is built for host-read direct response

Rory Farrell and Jamil "Mal" Clay host the show, two voices who came up talking hip-hop culture and carry that credibility into every read. It sits in society and culture, with music and comedy close behind.

Spotsnow data shows roughly 86% of ad reads here are direct-response, the kind that carry a code, a URL, and a way to trace the sale back to the show. That matters because attribution is the point. Spotsnow estimates reach at roughly 140,000 listeners per episode, an estimate rather than an audited count.

The format is what makes it work. The banter runs long and loose, so an ad break doesn't snap the audience out of the room the way a produced spot does. When Rory or Mal pick up a product mid-conversation, the endorsement rides on that same attention. That is what a host-read borrows, and this show has plenty of it to lend.

Its pull is concentrated in the feed rather than spread thin across a dozen platforms. Listeners come back for the two of them and the guests they bring in, and that loyalty is what an advertiser is really buying.

Who is advertising on New Rory & MAL

The roster leans hard on telecom, sports betting, and consumer services, with a steady run of big-name brands mixed in. Recognizable names include Boost Mobile, Amazon Prime, Starbucks, McDonald's, and Audible.

The anchor advertisers, broken down

Hard Rock Bet

Hard Rock Bet runs a sports betting and casino app. Spotsnow attributes roughly 105 to 123 ads on the show and an estimated total in the over $100K range, classified almost entirely as direct-response. A young, heavily male, US-concentrated audience is exactly the profile a sportsbook chases, and the repeat volume says the sign-ups are landing.

Boost Mobile

Boost Mobile sells prepaid, no-contract wireless plans. Spotsnow attributes roughly 176 to 206 ads and an estimated total in the over $200K range, the biggest spend on the show, mostly direct-response with some awareness layered in. Budget-conscious, urban listeners in their 20s and 30s are Boost's core buyer, and the show puts them in one place.

BetterHelp

BetterHelp is an online therapy platform matching users to licensed counselors. Spotsnow attributes roughly 59 to 69 ads and an estimated total in the over $100K range, nearly all direct-response. A show that trades in candid, personal talk gives a mental-health offer a natural runway, which is why the reads keep coming back.

All spend figures are Spotsnow estimates.

Why society and culture brands cluster here

The pattern isn't random. A sportsbook, a prepaid carrier, and a therapy app don't share a category, but they share a buyer: a young man in the US who acts on his phone, in the moment, when a voice he trusts tells him to. Rory and Mal built that trust across years of hip-hop talk, and the reads convert because the audience treats the hosts as a source, not an interruption. When three anchor brands each run dozens to hundreds of spots, they aren't testing anymore. They've done the math and re-upped, and that repeat volume is the clearest proof a category has that this audience buys.

How your ad could sound

This Sprite read works because the hosts fold it into the conversation instead of cutting to it. Mal is asked about a lyric that changed how he heard music, and the pivot to Sprite's Living Tracklist lands as a follow-on thought, not a hard stop. The offer is clean and the destination is a single URL. Where it slips: the call to action is soft. "Check out the full Sprite Living Tracklist" tells you what to do but not why to do it now, and there's no code or deadline to force the click. A line of urgency, or a reason tied to the guests in the room, would sharpen the handoff.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the attention. Loose, long-form talk keeps listeners in the room through the break, so a host-read inherits an audience that a produced spot would lose.
2. Host credibility does the selling. Rory and Mal's culture credentials mean an endorsement reads as a recommendation, not an ad slot.
3. The audience is a bullseye for DR. A young, heavily male, US-concentrated base acts on phone-first offers, which is why coded reads perform.
4. Repeat buying proves the math. Hard Rock Bet's roughly 105 to 123 ads on the show is a brand renewing, and brands don't renew reads that miss.

New Rory & MAL in a nutshell

The audience skews young, heavily male, middle-income, and concentrated in the US, drawn by two hosts steeped in hip-hop culture. Boost Mobile, Hard Rock Bet, and BetterHelp already buy here, mostly on host-read direct-response reads that carry codes and URLs. The show is sold on a quoted, per-campaign basis rather than a public rate card. If your goal is trackable conversion rather than broad awareness, this feed fits.