How to advertise on New Heights with Jason & Travis Kelce: what it costs, who buys, and how to book

New Heights with Jason & Travis Kelce sells its host-read inventory quoted per campaign, tied to its Wondery partnership, not off a public rate card. Roughly six in ten of the ads that run here are direct-response host reads, Spotsnow data shows, and the show's top spender, Planet Fitness, has run about 4 to 5 ads on the feed. That mix tells a buyer this is a coded-offer, endorsement-first environment, not a place brands park a produced spot and hope. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the show on New Heights with Jason & Travis Kelce.

Why New Heights is built for host-read direct response

The hosts are Travis Kelce, an active Kansas City Chiefs tight end and three-time Super Bowl champion, and Jason Kelce, a retired All-Pro Eagles center now working as an ESPN analyst. Two of the NFL's most decorated players talking football from inside the locker room. That's the credential.

On Spotsnow, the show sits in sports. About six in ten ads on the feed are direct-response host reads, Spotsnow data shows, the kind that carry codes, URLs, and trackable offers so a brand can tie a sale back to the spot. Spotsnow estimates reach at roughly 470,000 listeners per episode, and calls that an estimate, not an audited count.

The format is the argument. The Kelces don't cut to a clean ad break, they roll into the read mid-conversation, and the listener stays because the brothers stay. A host-read borrows that attention. When Travis says a brand's name in the same breath he's ribbing Jason, the endorsement rides the trust the show already built. That's why the coded offer works here in a way a dropped-in produced spot rarely does.

Influence is concentrated where it's strongest. The show carries an Instagram following in the millions, roughly 4,000,000 followers, Spotsnow data shows, and the feed itself commands a devoted, self-named fanbase. The pull is deep, not thinly spread across a dozen platforms, and that depth is what a coded offer converts against.

Who is advertising on New Heights

The roster leans national and mainstream: finance, retail, travel, and consumer brands that want a broad, sports-minded audience. Recognizable names running here include American Express, Planet Fitness, Colgate, Expedia, and The Home Depot. Spotsnow tracked roughly 16 to 19 brands on the show over the last three months.

The anchor advertisers, broken down

Planet Fitness

Planet Fitness runs the affordable, judgment-free gym model across roughly 2,600 clubs. Spotsnow attributes about 4 to 5 ads to the brand on this show, all host-read, with estimated total spend of over $60K. It's a direct-response buyer here. A broad, casual, sports-watching audience is exactly who a low-cost gym wants to reach in January and beyond.

American Express

American Express sells cards and financial services, and calls itself one of the show's proud partners in its reads. Spotsnow attributes roughly 5 to 6 ads, mostly host-read, with estimated total spend of over $40K. The classification is mixed but leans direct response. An upper-income audience that travels and spends is the natural fit for a premium card.

Enterprise

Enterprise rents cars, and shows up mostly host-read on the feed. Spotsnow attributes roughly 3 ads and estimated total spend of over $40K. A travel-minded, on-the-go audience that follows the NFL season city to city is a clean match for a rental buy.

U.S. Marines, the awareness outlier

Not every advertiser here chases a code. The U.S. Marines ran produced spots, not host reads, buying association and reach rather than trackable clicks. It's proof a pure awareness objective can also work on this feed, even in a room built for direct response.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

The advertiser mix maps almost exactly onto who's listening. Finance, travel, and fitness brands show up because the audience skews toward young to mid-career adults, leans male but close to balanced, sits solidly middle-to-upper income, and is heavily concentrated in the US, Spotsnow data shows. That's a wallet and a football habit in one person. Add two hosts who are active or recently active NFL players, and the endorsement doesn't feel bought, it feels like a recommendation from someone who's earned the room. A card brand borrows the spend signal. A gym borrows the sports identity. Enterprise borrows the season-long travel. The authority is real, so the association is worth paying for, and that's why brands with attribution to protect keep coming back to a feed this loose.

How your ad could sound

Listen to the Expedia read from the Tom Brady episode. The brothers riff first, then Travis lands the handoff: "This show is brought to you by Expedia. That's right, the place you go to go places." What works is the handoff itself, a brand line delivered in the hosts' own voice with a tight tagline, so it reads as the show rather than an interruption. What's worth improving: there's no code, no URL, and no urgency, so the attribution leans on brand lift instead of a trackable action. A DR buyer would want a spoken code or a vanity URL in that same slot to close the loop.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention through the break. The Kelces roll into reads mid-conversation, so listeners don't skip the way they do with a produced drop-in.
2. Host credibility is earned, not rented. Two decorated NFL players endorsing a brand carries weight a voiceover never will.
3. The audience has money and a habit. Middle-to-upper income, mostly US, and locked into the NFL calendar, per Spotsnow data.
4. Brands come back. Planet Fitness alone has run about 4 to 5 ads here, and repeat buying at that level is the clearest sign the math works.

New Heights in a nutshell

The audience is young to mid-career, leans male but close to balanced, middle-to-upper income, and mostly in the US, per Spotsnow estimates. American Express, Planet Fitness, and Enterprise already buy here, mostly on host reads, alongside a broad national roster. The show is sold on a quoted, per-campaign basis tied to Wondery, not off a rate card. If you're a brand that wants coded, trackable direct response with real endorsement behind it, this feed fits, and awareness buyers can run produced spots too.