How to advertise on Mystery and Murder: Analysis by Dr. Phil: what it costs, who buys, and how to book

Nearly every tracked ad on Mystery and Murder: Analysis by Dr. Phil is direct-response, and the show sells its host-read inventory on a quoted, per-campaign basis rather than off a public rate card. Spotsnow attributes a direct-response posture to almost all of its tracked reads, which means brands here are chasing codes and clicks, not just a name-drop. Its top host-read spender, Relaxium, has run roughly 9 to 11 ads on the feed. For a buyer, that mix says the show is a conversion play, not a branding billboard. Spotsnow estimates all of this from tracked advertiser activity, not from audience surveys.

Why Mystery and Murder is built for host-read direct response

The host is Dr. Phil (Phillip McGraw), who holds a Ph.D. in clinical psychology and once co-founded a trial and forensic consulting firm before television. This is a true crime show that runs on psychological analysis, which is a different animal than a straight case-recap feed.

Spotsnow attributes a direct-response posture to nearly all of the show's tracked reads. That matters because a host-read here doesn't just say a brand name. It carries a code or a URL, and the attribution is what makes the buy work. Spotsnow estimates the show reaches roughly 210,000 listeners, and that number is an estimate, not an audited count.

Where a CPM argument would usually sit, look at the format instead. Dr. Phil narrates a case, then breaks down the psychology behind it, and the listener stays leaned in through the analysis. A host-read borrows that same attention. When the guy dissecting a murder trial vouches for a sleep aid, the endorsement rides the credibility he just spent 40 minutes building. That sustained attention through the break is the whole reason a coded offer converts here.

On engagement, the show carries about 4.2 stars on Apple Podcasts across roughly 9,000 to 11,000 ratings, per Spotsnow. The YouTube channel sits around 571,000 subscribers, with Instagram near 37,000 followers. The influence is concentrated where it's strongest, on YouTube and inside the feed, which is exactly where a direct-response read gets heard start to finish.

Who is advertising on Mystery and Murder

The roster runs wide, with Spotsnow tracking roughly 125 to 150 brands on the show in the recent window, a mix of coded host reads and produced network drops. Names you'll recognize include Progressive, Shopify, Carvana, SoFi, and Sleep Number.

The anchor advertisers, broken down

Relaxium

Relaxium sells a sleep-aid supplement. Spotsnow shows roughly 9 to 11 ads on the show and estimated total spend over $20K, every one of them direct-response host reads. Relaxium fits because a late-night true-crime audience is often listening in bed, which is the exact moment a sleep pitch lands.

Chapter

Chapter is a Medicare navigation advisor that helps seniors compare and pick coverage. Spotsnow shows roughly 3 to 4 ads on the show, estimated total spend over $20K, classified direct-response and read by the host. It fits the show's older, 45-plus segment, the listeners actually navigating Medicare decisions right now.

Talkspace

Talkspace runs online therapy over text and video. On this show it buys direct-response host reads, a smaller flight than the two anchors but a clean fit. A psychology-driven show hosted by a clinical psychologist, reaching a stressed and engaged audience, is close to a purpose-built environment for a therapy brand.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

Look at what actually buys on this feed and a pattern shows up fast: sleep, Medicare, therapy. Those aren't impulse categories. They're decisions people make when they trust the voice recommending them, and that's the leverage a clinical-psychologist host holds that a generic true-crime narrator doesn't. Dr. Phil spends every episode explaining why people do what they do, so when he hands off to a health or wellness offer, the audience treats it as an extension of the advice, not an interruption. Add an audience that skews strongly female, concentrated in the US, and mixed to upper-middle income, and you get buyers who follow through on a code because they were paying attention when they heard it. That combination, authority plus a receptive mindset, is why direct-response brands keep coming back rather than testing once and leaving.

What makes a show like this convert

1. The format holds attention through the break. Listeners stay in for the psychological analysis, so a coded host-read gets heard rather than skipped.
2. The host carries clinical credibility. A Ph.D. in clinical psychology and a forensic-consulting past make a health endorsement read as informed, not paid.
3. The audience is primed to act. A female-skewing, US-heavy, mixed-to-upper-middle-income base is the profile that follows through on sleep, Medicare, and therapy offers.
4. Anchor brands buy again. Relaxium's roughly 9 to 11 ads on the show is repeat buying, and brands don't re-up on reads that don't move product.

Mystery and Murder in a nutshell

The audience skews strongly female, lands mostly in the 18-to-44 range with a solid older block, and is concentrated in the US with meaningful Canadian and Australian listening. Sleep, Medicare, and therapy brands like Relaxium, Chapter, and Talkspace already buy here, and they buy coded host reads, not produced spots. The show sells on a quoted, per-campaign basis rather than a rate card. If your goal is trackable direct response tied to a credible host, it fits; if you only want broad awareness, there are cheaper reach plays.