How to advertise on Murder With My Husband: what it costs, who buys, and how to book

Host-read inventory on Murder With My Husband is sold through AdLarge and quoted per campaign, not off a public rate card. Spotsnow data shows the host-read mix is almost entirely direct-response, sitting in the high 90s percent, and Spotsnow attributes roughly 11 to 13 host-read ads on the show to Quince alone. If you're a DTC brand with a coded offer and a landing page, that mix tells you what this feed is for: it's a performance buy with a trusted voice attached. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Murder With My Husband is built for host-read direct response

Payton Moreland is a lifelong true crime researcher who built the show and the media company behind it, OhNoMedia, around deep case work; her husband Garrett plays the skeptic. The show sits in true crime, a category where listeners stay in the episode rather than skipping around.

Spotsnow data shows direct-response reads make up the high 90s percent of host-read activity here, and the vanity URL is the whole machine. Nearly every read routes to a slash-husband URL, which means codes, unique landing pages, and post-purchase survey questions all attribute cleanly. Spotsnow estimates reach at roughly 470,000 listeners per episode window, estimated rather than counted.

The format argument matters more than any media math. This is a two-person conversation about a case the hosts have researched to death, and the ad break lands inside that conversation rather than interrupting it. Payton reads the spot the same way she narrates the case, in the first person, so the attention built during the retelling carries straight through the offer. A host-read borrows that sustained attention. A produced spot drops into it.

Influence backs it up. The show holds a 4.8 average rating on Apple Podcasts across roughly 16,500 to 19,300 ratings, with roughly 220,000 Instagram followers and roughly 470,000 YouTube subscribers. The endorsement travels across feed, video, and social, which is why the same brands keep coming back.

Who is advertising on Murder With My Husband

Spotsnow tracked roughly 51 to 60 brands on the show in the recent window, weighted heavily toward DTC retail, subscription services, and home safety. Recognizable names include Quince, BetterHelp, Shopify, SimpliSafe, and SKIMS.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury wardrobe and home essentials direct to consumers. Spotsnow attributes roughly 11 to 13 host-read ads on the show to the brand and estimates total spend at over $200K, classified direct-response. A female-skewing audience that shops online and cares about price-to-quality is exactly who a cashmere-for-less pitch is built for, and the repeat cadence says the math held up.

BetterHelp

BetterHelp runs online therapy at scale. Spotsnow data shows roughly 8 to 10 host-read ads on the show and estimates total spend at over $190K, direct-response. The fit is unusually honest: the hosts say on air that they both do therapy, individually and together, so the category never has to be sold cold to a listener already spending an hour a week thinking about safety and harm.

Shopify

Shopify sells the commerce platform underneath a lot of the other advertisers in this feed. Spotsnow attributes roughly 9 to 11 host-read ads here and estimates total spend at over $180K, direct-response. Side-hustle and small-business intent runs high among younger US listeners, and a platform pitch converts on a trial signup rather than a purchase, which keeps the cost per action workable.

The awareness outlier

Not everything here chases a code. Progressive, Disney+, and Monday.com run produced spots in this feed, which means national awareness buyers treat the show as straight reach against a young US audience. Different objective, same inventory.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

True crime listeners arrive with a mindset most categories can't manufacture: they're thinking about risk, about doors and locks and who is standing outside. That's why a home security read from a host who mentions a baby on the way doesn't feel like an ad, and why therapy, personal safety, and household spend all convert in the same hour. Add the research credibility. Payton's whole brand is that she checks everything twice, and an audience that trusts her on a case file extends that trust to a product recommendation.

The commercial consequence is simple. Spotsnow data shows the host-read mix skews almost entirely to coded direct-response, and the roster rewards that: apparel, therapy, commerce software, pet food, fintech. If your creative can survive being spoken in the first person by someone the audience already believes, this feed is built for you. If your campaign needs a polished brand film in audio form, you're buying reach here and should price your expectations accordingly.

How your ad could sound

What works in that read: the hook is a personal problem, not a product claim. "When I am shopping and there are pieces that already go together, it makes my life so much easier" gives the listener a reason to care before the brand name does any lifting. The vanity URL repeats, "shop now at fabletics.com slash husband," and the handoff out of the case retelling is announced plainly rather than disguised, which keeps trust intact. There's urgency too: "Popular styles and staples go fast. So don't wait."

Two things to tighten. The offer is a range, "70 to 80% off everything," and a range reads as hedged; a single hard number converts better. And the code "husband" is spoken but never spelled, so a listener driving or half-listening has to guess. The SimpliSafe read solves that by telling listeners exactly where to put the credit: "let them know Murder With My Husband sent you... write it in at the checkout survey." Build that instruction into your script.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Reads are spoken in the host's own voice mid-case, so the ad inherits the attention built by the story instead of competing with it.
2. Host credibility is the product. A 4.8 Apple rating across roughly 16,500 to 19,300 ratings is what a recommendation is borrowing against.
3. The audience actually buys. Spotsnow estimates roughly 470,000 listeners, skewing female and younger, mostly in the US, with solid middle-to-upper household income.
4. Repeat buying proves the math. Spotsnow attributes roughly 11 to 13 host-read ads here to Quince; nobody renews that many times on vibes.

Murder With My Husband in a nutshell

The listener base is estimated by Spotsnow at roughly 470,000, skewing female and younger, concentrated in the United States. Buyers are DTC and subscription brands running coded host-reads, led by Quince, BetterHelp, and Shopify, with a handful of national awareness advertisers using produced spots in the same feed. Inventory is handled by AdLarge and quoted per campaign. Treat it as a direct-response buy first: if your KPI is a tracked signup or a coded order, this show is a fit, and if it's unaided awareness, you're buying reach with a credibility bonus.