How to advertise on Monsters Among Us: what it costs, who buys, and how to book

Monsters Among Us sells host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes more than 95 percent of what runs here to direct response, so this is a coded-offer, attribution-driven feed and not an awareness buy. Butcher Box, the top external advertiser, has run roughly 9 to 11 host-read ads on the show. For a buyer weighing this one, that mix reads clearly: brands that can measure a code repeat here, and brands that want a soft impression tend not to. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Full metrics live on the Monsters Among Us profile.

Why Monsters Among Us is built for host-read direct response

Host Derek Hayes runs the show as a curator of first-hand paranormal accounts, and his voice carries the reads. It sits in the society and culture category, in the paranormal and supernatural corner.

With Spotsnow attributing more than 95 percent of activity to direct response, the format does the heavy lifting: codes, vanity URLs, and clean attribution that a media buyer can tie back to a spend line. Spotsnow estimates reach at roughly 150,000 listeners per episode, an estimate rather than an audited count. The reason a coded offer works here is the show's structure. Long, atmospheric storytelling holds attention through the break, and Hayes' first-person delivery keeps the listener leaning in when the ad arrives. That sustained attention is exactly what a host-read borrows, which is why an endorsement lands harder than a produced spot dropped into the same slot.

Influence shows up off the feed too. Spotsnow data shows the show carries around 10 million Instagram followers, and that reach is concentrated in the host's voice and the feed itself rather than spread thin across a dozen channels. For an advertiser, concentration is the point: one trusted narrator, one audience that keeps coming back.

Who is advertising on Monsters Among Us

The roster is broad, running from DTC food and wellness to insurance, telecom, and home improvement, with more than 100 brands detected in recent months. Recognizable names include Butcher Box, Progressive, AT&T, Lowe's, and Audible.

The anchor advertisers, broken down

Butcher Box

Butcher Box sells grass-fed meat and seafood by subscription delivery. Spotsnow data shows it has run roughly 9 to 11 host-read ads on the show, with estimated total spend over $20K, classified fully as direct response. It fits a nostalgia-driven, home-centered, mostly American audience that cooks at home and responds to a coded subscription offer.

Banyan Botanicals

Banyan Botanicals sells Ayurvedic herbs and holistic wellness products. Spotsnow data shows roughly 5 to 6 ads on the show, estimated total spend over $10K, again all direct response. It fits a curious, wellness-open listener base drawn to the supernatural and the holistic, the kind of person who will click through on a herbal remedy after a ghost story.

The Monsters Among Us VIP Shop (the outlier)

The show's own merch store is the top spender by Spotsnow's estimate, running roughly 5 to 6 host-read slots and drawing estimated total spend over $20K. It's a different objective than the DTC buyers, a self-promotion play that leans on Hayes' endorsement of his own store, and it proves the same read format can serve loyalty and merch, not only coded conversion.

All spend figures are Spotsnow estimates.

Why paranormal and society and culture brands cluster here

The mix isn't random. A listener who spends an hour on eyewitness ghost and cryptid accounts is buying into a narrator they trust to tell them something real, and that trust transfers to whatever Hayes reads next. DTC food and wellness brands lean in because the audience is home-centered, curious, and open to trying something on a personal recommendation. Coded offers work because the show trains its audience to act on the host's word, not on a jingle. The same authority that keeps someone through a 40-minute story is what converts a promo code, and that is why the repeat buyers here are the ones who can count what came back.

How your ad could sound

This clip runs a produced brand spot straight into the host's open: "I am your guide Derek Hayes. How the hell are you?" What works is that handoff. It's warm, conversational, and first-person, exactly the attention a host-read is meant to borrow, and it's what a listener stays for. What's worth improving: this particular slot is a produced national read with no personal endorsement and no code, so the attribution hook a DTC buyer needs lives in the separate host-read spots, not here. If you're buying for conversion, insist your read runs in Hayes' voice with a clean, spoken code up front, not buried at the tail.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. Long-form storytelling keeps listeners through the break, so a host-read lands instead of getting skipped.
2. Host credibility transfers. Derek Hayes has spent seasons earning the audience's trust in what he tells them, and that trust carries to what he endorses.
3. The audience is a buying audience. It skews young to middle-aged, slightly female, middle-income and mostly American, the profile DTC food and wellness brands chase.
4. Buyers come back. Butcher Box's roughly 9 to 11 host-reads across the year are the clearest sign the coded-offer math works, because a brand that couldn't measure a return wouldn't keep rebooking.

Monsters Among Us in a nutshell

The audience is young-to-middle-aged, slightly female-leaning, middle-income and heavily US-based, with an estimated 150,000 listeners per episode. Butcher Box, Banyan Botanicals, and the show's own VIP shop already buy here, all on host-read direct-response slots. The show is sold direct on a quoted, per-campaign basis, not through a rate card. If you're a DTC brand with a code to track, it suits direct response squarely; if you only want a soft brand impression, this isn't the fit.