How to advertise on Marking Out with MVP & Dwayne Swayze: what it costs, who buys, and how to book
Abhishek Thory
Founding Team, Podcast Ad Data & Research
Marking Out with MVP & Dwayne Swayze sells its host-read inventory quoted per campaign, not off a public rate card, and Spotsnow attributes an 80% direct-response mix on the show. Its top host-read buyer, Buzzer, has run roughly 5 to 6 reads. That combination, a coded-attribution posture on a veteran wrestler's endorsement, is what a direct-response brand is buying here rather than raw impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.
The full profile for Marking Out with MVP & Dwayne Swayze sits on Spotsnow, roster and spend included.
Why Marking Out is built for host-read direct response
MVP, the show's lead host, is a two-decade WWE and AEW ring veteran, and that credential is the product. The show sits in the sports category on Spotsnow. With an 80% direct-response share, most reads carry codes, URLs, or a named landing point you can measure. That matters because a wrestling deep-dive holds a listener through long, unbroken analysis segments, and the host-read borrows that same attention when the break arrives. Spotsnow estimates reach at roughly 143,000 listeners, an estimate, not a counted figure.
On engagement, the feed does the work. The show holds a 4.7 Apple Podcasts rating, and social sits at roughly 9,800 Instagram followers and about 10,800 YouTube subscribers. Influence here is concentrated in the feed itself, where the wrestling audience actually shows up, rather than spread thin across every platform.
Who is advertising on Marking Out
The roster runs wide, roughly 45 to 51 distinct brands in the recent window, split between produced national spots and a smaller host-read core. Names a buyer would recognize include BetMGM, Squarespace, GEICO, American Express, and Shopify.
The anchor advertisers, broken down
Buzzer
Buzzer is a creator-first sports platform and the show's distribution partner. Spotsnow data shows roughly 5 to 6 host-reads and an estimated total of about $30K, classified direct-response. It fits because the platform's whole pitch is sports creators and sports fans, which is exactly who sits in this feed.
Ora
Ora runs a coded, attributable read. Spotsnow data shows roughly 3 to 4 ads and an estimated total of about $10K, direct-response. A young, heavily male sports audience is a clean fit for a DTC brand chasing measurable signups.
Grüns
Grüns sells subscription-first superfood gummies. Spotsnow data shows roughly 2 host-reads and an estimated total of about $10K, direct-response. The daily-nutrition angle plays well to combat-sports and wrestling listeners who treat training as part of the identity.
| Brand | Est. total spend | Direct-response | Time of spend (last 1 year) |
|---|---|---|---|
| Buzzer | about $30K | Yes | May to July 2026 |
| Ora | about $10K | Yes | July 2026 |
| Grüns | about $10K | Yes | June to July 2026 |
All spend figures are Spotsnow estimates.
Why sports brands cluster here
The audience skews heavily male, skews young, mostly middle-income, and concentrated in the US with pockets in Canada and the UK. Put a two-decade ring veteran in front of that group and the endorsement reads as an insider co-sign, not a paid slot. That's why the host-read core here is a sports platform, a DTC supplement, and a nutrition brand rather than a random spread. These are products a young male sports fan already considers, delivered by someone the audience treats as an authority. The math follows the trust, not the other way around.
How your ad could sound
Buzzer host-read on Marking Out with MVP & Dwayne Swayze
The Buzzer read gets the fundamentals right. The handoff is native ("presented by Buzzer"), the buy-in is personal ("that's a big part of why we're excited to be on Buzzer"), and the tagline lands clean ("All sports. No noise."). The platform CTA is explicit: available on iOS and Android.
What to fix is the destination. The read fumbles its own URL: "visit all caps bzzr.com. That's buzzer.com." Spelling ambiguity at the exact moment you want a click is a conversion leak, and there's no promo hook or urgency to push the listener over. A single, unmistakable URL and a reason to act now would tighten the whole spot.
View what a great sample ad looks like here.
What makes a show like this convert
- The format carries the pitch. Long analysis segments train the listener to stay through the host's voice, so the read lands inside earned attention rather than a skip.
- Host credibility does the selling. A two-decade WWE and AEW veteran endorsing a product reads as a co-sign the audience already trusts.
- The audience matches the buyers. Young, heavily male, US-concentrated sports fans are the exact target for DTC, gaming, and lifestyle brands.
- Repeat buying proves the math. Buzzer coming back for roughly 5 to 6 host-reads is the clearest signal that the coded attribution is paying out.
Marking Out in a nutshell
The listeners are a young, heavily male, mostly US sports audience that over-indexes on wrestling, sneakers, and hip-hop. The host-read core, Buzzer, Ora, and Grüns, buys coded reads through MVP's endorsement rather than produced drop-ins. The show is sold direct, quoted per campaign, not off a rate card. If your objective is measurable direct response to a young male sports crowd, this feed is built for it.
Frequently asked questions
Marking Out with MVP & Dwayne Swayze is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: Buzzer has run roughly 5 to 6 host-reads, alongside Ora and Grüns. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
Plan on about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
Marking Out with MVP & Dwayne Swayze is sold direct rather than through one of the large networks. You can approach the host's representation, Buzzer, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
If you sell to a young, heavily male, US-concentrated sports crowd, yes. The host-read core is already a sports platform, a supplement, and a nutrition brand, all running coded direct-response reads, which tells you the audience acts on an offer.
Marking Out with MVP & Dwayne Swayze isn't the only feed reaching this audience. Spotsnow shows which sports podcasts have host-read spots open right now, and which brands already buy them.
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