How to advertise on Macrodosing: what it costs, who buys, and how to book

Macrodosing sells its host-read inventory through Barstool Sports, quoted per campaign rather than off a public rate card. Spotsnow data shows more than three out of four host-read ads on the feed run as direct response, so the copy leans on codes, URLs, and attribution. Marzetti, the top spender, has run roughly 11 to 13 ads. For a buyer, that mix reads as a performance feed: a young, male, US audience that acts on what the hosts tell them. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Macrodosing runs twice a week with Arian Foster and PFT Commenter behind the mic.

Why Macrodosing is built for host-read direct response

Arian Foster is a former NFL running back and four-time Pro Bowler, and that credibility carries into the reads. The show sits in food and beverage territory for its top advertiser, though the roster crosses several categories.

Spotsnow attributes more than three-quarters of ad reads on the feed to direct response. That format matters because a host endorsement with a spoken URL or code closes the attribution loop: a buyer can see the traffic, not just the impression. Spotsnow estimates the show reaches roughly 126,000 listeners, and that is an estimate, not an audited count. What holds attention through the break is the conversational, tangent-heavy style. The hosts don't stop the show for the ad; they carry the same voice into it. That sustained attention is exactly what a host-read borrows.

Apple Podcasts listeners rate the show about 4.6 stars across a review base in the low 6,000s, per Spotsnow. Its influence is concentrated in the feed itself rather than spread thin across social platforms, which means the audience shows up to listen, not to scroll past.

Who is advertising on Macrodosing

The roster runs from grocery-aisle staples to streaming and men's health, all aimed at the same young male listener. Spotsnow lists McDonald's, Chevrolet, Abercrombie, YouTube TV, and Boar's Head among the recognizable names, alongside the anchor spenders below.

The anchor advertisers, broken down

Marzetti

Marzetti sells dressings, dips, and sauces. Spotsnow data shows it has run roughly 11 to 13 ads on the feed, with estimated total spend over $30K, and Spotsnow classifies the majority of those as direct response. A snackable food brand fits a rowdy, hungry, mostly male audience that treats game day as an event.

Rugiet

Rugiet is a direct-to-consumer men's health brand covering ED, hair loss, and weight management. Spotsnow data shows roughly 7 to 8 ads and estimated total spend over $10K, classified fully as direct response. A telehealth pitch to men who trust the hosts lands better here than a poster ever could.

YouTube TV

YouTube TV is the outlier objective here. It sells streaming and its NFL Sunday Ticket bundle, and Spotsnow shows roughly 2 host-read ads that read as an awareness and subscription push rather than a coded performance buy. It's proof a different goal can still work on this feed, tying a product to the hosts' NFL fandom.

All spend figures are Spotsnow estimates.

Why food and beverage brands cluster here

A salad-dressing brand outspending a men's health DTC and a streaming giant on the same feed looks strange until you look at who's listening. The thread is trust. A young, male, mostly US audience takes the recommendation seriously because it comes from an ex-NFL running back and a satirist they already treat as friends. Food and snack brands buy in because consumption is impulsive and the audience is exactly the crowd that stocks up for a Sunday of games. The hosts' authority does the heavy lifting: the read doesn't feel like a sponsor break, it feels like a tip. That is what a coded offer needs to convert, and it's why the mix skews so heavily toward direct response.

How your ad could sound

Here is a real host-read from the feed, PFT reading YouTube TV's NFL Sunday Ticket bundle.

What works: PFT opens in the first person and frames the product around his own habit, "we all know NFL Sundays are sacred." It's personal, not scripted. The offer is clean and specific, and he lands a memorable closing image: "Be the guy in the living room who sees it all." That's a host-read doing its job.

What to fix: the spoken URL, "YouTube.com slash NFL-STT," is easy to mishear and hard to type from memory. There's no deadline or urgency on the offer, and no promo code to attribute the buy cleanly back to the show. A short, said-twice code would turn a good read into a trackable one.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the ad. Host-reads keep the same voice as the show, so listeners stay through the break instead of skipping it.
2. Host credibility does the selling. An ex-NFL running back reading the copy himself moves a young male audience that already trusts him.
3. The audience is the right one. Spotsnow estimates roughly 126,000 listeners who skew heavily male, concentrated in the US, and in prime spending years.
4. Repeat buying proves the math. Marzetti's roughly 11 to 13 ads is not a test; brands don't run that volume unless the return holds up.

Macrodosing in a nutshell

The audience skews heavily male, mostly middle to upper-middle income, and strongly concentrated in the US, per Spotsnow. Marzetti, Rugiet, and YouTube TV already buy here, most of it as host-read direct response with coded offers. The show is sold on a quoted basis through Barstool Sports. If you're a DTC brand that wants attribution, this is a direct-response feed first, with room for an awareness play if the product ties to the hosts' world.