How to advertise on Love to See It with Emma and Claire: what it costs, who buys, and how to book

Love to See It with Emma and Claire sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes roughly 95% of the show's tracked ads to direct response, which tells you almost everything about how brands treat this feed: coded, attributable, built to move product. Its top spender, Article, has run roughly 13 to 15 ads here. For a buyer weighing the show, that mix reads as a converting DTC feed, not a branding play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The show is Love to See It with Emma and Claire on Spotsnow.

Why Love to See It is built for host-read direct response

Hosts Emma Gray and Claire Fallon are culture critics who recap reality dating shows and romance films with a sharp, skeptical eye. That commentary lands squarely in the apparel & fashion buyer's path, since the recurring advertisers here sell clothes, home goods, and everyday lifestyle products.

With roughly 95% of tracked ads classified as direct response, Spotsnow data shows brands come here to be measured. That means promo codes, vanity URLs, and clean attribution, not soft impressions. Spotsnow estimates the show reaches roughly 115,000 listeners, and that figure is an estimate, not an audited count.

The format is the argument. A recap podcast keeps listeners locked into a running conversation, so when Emma or Claire break to read a spot, the attention doesn't collapse the way it does around a produced insert. A host-read borrows that trust. When the same voice that just dissected a rose ceremony tells you to try a mattress or a pair of leggings, the ad rides the show's credibility straight through the break.

Influence here is concentrated in the feed. Spotsnow data shows an Apple Podcasts rating of 4.3 across roughly 5,400 to 6,000 ratings, which is the kind of engagement that carries a coded offer. This is a loyal listening base rather than a cross-platform following, and that concentration is exactly what a direct-response buyer wants.

Who is advertising on Love to See It

The roster leans DTC and lifestyle: apparel, home furnishings, beauty, wellness, and reality-TV-adjacent consumer brands. Recognizable names in recent rotation include Vuori, Ritual, Wayfair, Netflix, and Canva.

The anchor advertisers, broken down

Article

Article sells modern, direct-to-consumer furniture. Spotsnow data shows it has run roughly 13 to 15 ads on the show, with estimated total spend over $10K, classified entirely as direct response. A young, design-minded, largely female audience setting up first apartments and homes is the exact buyer Article chases.

Vuori

Vuori sells premium performance and athleisure apparel. Spotsnow data shows roughly 11 to 13 ads on the show, estimated total spend over $10K, all direct response. An active, style-conscious female listener is Vuori's core shopper, so the fit is clean.

Ello

Ello sells reusable drinkware and everyday lifestyle products. Spotsnow data shows roughly 12 to 14 ads, estimated total spend over $10K, classified as direct response. Affordable, giftable DTC goods aimed at the same young female buyer make this a repeatable placement rather than a one-off test.

All spend figures are Spotsnow estimates.

Why apparel and lifestyle brands cluster here

The advertiser mix isn't random. Gray and Fallon spend every episode judging how people present themselves, how they date, and what they buy into. That puts the audience in a shopping mindset by default, primed to hear a recommendation as an extension of the show's taste rather than an interruption. A young, largely female, US-concentrated audience with comfortable household incomes is the buyer apparel and home brands pay a premium to reach, and when Article, Vuori, and Ello all run coded, direct-response reads across a dozen-plus placements each, that's the market pricing this feed as a converter. Repeat buying at that clip is the tell. Brands don't re-up on a channel that doesn't move product.

How your ad could sound

What works: the She's Birdie read opens on a scene, not a pitch. "You lock the hotel room door, then check it again, and maybe one more time" is a hook the audience feels before the product ever lands. The explanation that follows is plain, and a separate read in the same block hands off a clean coded offer: "use code see it on hair story.com for 15% off your order." That's direct response done right, a spoken code tied to a percentage discount.

Worth tightening: the She's Birdie spot leans hard on mood and never delivers a hard code or a "go here now," which softens attribution on an otherwise strong setup. And the Hair Story handoff moves fast, so it could use one more beat of urgency before the code. Give a host-read a scene, a plain benefit, a spoken code, and a reason to act today, and the read carries its own tracking.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. A recap keeps listeners inside a running conversation, so the ad break doesn't lose them the way a produced insert does.
2. Host credibility does the selling. Gray and Fallon are trusted culture critics, and a recommendation in their voice reads as taste rather than a paid slot.
3. The audience is a buyer. A young, largely female, comfortably-incomed US listener is squarely the target apparel, home, and beauty brands compete for.
4. Advertisers come back. Article's roughly 13 to 15 tracked ads, matched by Vuori and Ello, is proof the coded math works and brands keep re-buying.

Love to See It in a nutshell

The audience is young, largely female, mostly US based, and comfortable spending, tuned in for sharp reality-TV and romance commentary. DTC apparel and lifestyle brands like Article, Vuori, and Ello already buy here, all on coded host-reads rather than produced spots. The show is sold direct, quoted per campaign, with ads running on most episodes. If your goal is trackable conversion rather than broad awareness, this is a direct-response feed built for it.