How to advertise on Let's Talk FPL: what it costs, who buys, and how to book

Let's Talk FPL sells its host-read inventory direct, with no podcast network in between, and the price gets quoted per campaign rather than pulled off a rate card. Spotsnow data shows every tracked host-read sponsorship on the show is direct-response, and the anchor sponsor, Fantasy Football Hub, has run roughly 43 to 50 ads there. If you're a brand that needs coded sign-ups rather than a logo slide, that mix is the whole argument. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The show's profile sits at Let's Talk FPL on Spotsnow.

Why Let's Talk FPL is built for host-read direct response

Andy Mears, better known to his audience as FPL Andy, has played Fantasy Premier League since the 2010/11 season and has multiple top finishes behind the advice he gives. He's a full-time creator, not a broadcaster reading someone else's notes. The show sits in sports, with fantasy and leisure subcategories trailing behind it.

Spotsnow attributes 100% of the show's tracked host-read sponsorship activity to direct-response campaigns. That matters because the format carries the mechanics: a trial link, a landing URL, a code the host says out loud. Spotsnow estimates the audience at roughly 170,000 listeners, an estimate rather than a counted figure.

Forget CPM math for a second and look at the format. This is a show people open with a deadline hanging over them. They're deciding a captain, weighing a transfer, trying not to take a hit. Attention stays high because the content is useful right now, and a host-read ad borrows exactly that posture: the sponsor turns up in the middle of a decision the listener is already making. That's why tool and app brands convert here and why a produced spot dropped into the same gap doesn't do the same work.

Influence backs it up. Spotsnow data shows an Apple Podcasts average rating of 4.9 from a concentrated review base, roughly 28 to 33 ratings, plus about 513,000 YouTube subscribers and around 89,000 Instagram followers. The pull is strongest in the feed and on video, where the gameweek content actually lives. Audience skews overwhelmingly male and young, mostly British, with a real international tail and a meaningful high-earning slice.

Who is advertising on Let's Talk FPL

The roster splits cleanly: a small set of fantasy-adjacent brands buying host reads season after season, and a longer list of network-delivered spots filling the rest of the breaks. The names a buyer will recognize:

• Fantasy Football Hub
• Club
• Gillette
• Indeed
• Mint Mobile

The anchor advertisers, broken down

Fantasy Football Hub

Fantasy Football Hub sells subscription FPL research tools, team planners and player data. Spotsnow data shows roughly 43 to 50 ads on the show and estimated total spend of over $100K, all of it classified direct-response. The fit is almost literal: the host is already demonstrating team selection on screen, and the product is the thing doing the demonstrating.

Club

Club runs a prediction and pick'em style fantasy game. Spotsnow estimates roughly 11 to 13 ads on the show and total spend around $50K, again entirely direct-response. It's buying the same intent as the show itself, a listener who wants another way to compete on Premier League results, which makes sign-up the natural ask.

Gillette

Gillette sells razors and men's grooming, and it bought small. Spotsnow attributes a couple of reads and estimated spend of $10K, classified direct-response. A young, heavily male UK audience is a clean demographic match for a CPG brand that normally buys broadcast.

The outlier worth noticing

Gillette is also the odd one out in behavior. It dipped in for a single short flight rather than committing to a repeat performance partnership, which is a useful signal if you want to test the feed without a season-long commitment. The show is built for repeat buyers, but it clearly tolerates a one-off.

All spend figures are Spotsnow estimates.

The shape is the point. Spend climbs sharply through the back half of summer and peaks as the new season opens, then thins out once mini-leagues settle. Time a flight to gameweek 1, not to April.

Why sports brands cluster here

Fantasy content is one of the few sports formats where the listener arrives with a task. They have a deadline, a budget, a captain to pick, and a host they trust to tell them which of three midfielders is the better bet. Authority in that setting isn't vague affinity, it's practical: Andy has been playing this game for over a decade and the audience treats his picks as input, not entertainment. A sponsor that slots into that decision gets handled like part of the advice.

That's why the host-read roster looks the way it does. Spotsnow data shows the repeat money comes from products the listener can use inside the next hour, and the brands buying longest are the ones selling tools, games and sign-ups. Sports gear, betting-adjacent apps and male grooming all have a path in, but the ones that win are the ones with an offer attached. Association alone leaves the format's best feature on the table.

How your ad could sound

Fantasy Football Hub host-read on Let's Talk FPL

The read lands mid-analysis, not in a break: "this is the my team to on fantasy football hub if you want to check out this tool and all the other tools they've got." That handoff is the strongest thing about it. There's no tonal gear change, no sponsor voice, and the product shows up as the thing he's literally using to pick a team. The offer is concrete too, a "7-day free trial," which gives a listener something to do rather than something to remember.

Where it leaks is attribution. "Link in the description below" is the softest possible CTA, it only works on the video feed, and it trails off into "etc." A spoken vanity URL or a show-specific code would let you measure the read instead of guessing at it. There's also no reason to act today. Pin the offer to the gameweek deadline and you give the listener a clock.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Spotsnow attributes 100% of tracked host-read activity on the show to direct-response, so coded offers are the norm here, not an experiment.
2. The host has standing. Andy Mears has played FPL since the 2010/11 season with multiple top finishes, and a 4.9 Apple Podcasts average backs up how the audience rates him.
3. The audience is narrow on purpose. Spotsnow estimates roughly 170,000 listeners, overwhelmingly male, young and UK-centered, which is a tight filter for football-adjacent products.
4. Repeat buying proves the math. Fantasy Football Hub has run roughly 43 to 50 ads per Spotsnow, and nobody renews that many times on a feed that doesn't pay back.

Let's Talk FPL in a nutshell

The listener base is young, heavily male and mostly British, with a global tail, and Spotsnow estimates it at roughly 170,000 people who show up weekly with a team to fix. The buyers who stick around are fantasy tools and games running host reads with trials and sign-up links, plus the occasional CPG test. There's no network to go through, so a deal gets negotiated with the host side and quoted per campaign. Treat it as a direct-response feed first, with awareness as a side effect.

Let's Talk FPL isn't the only feed reaching this audience. Spotsnow shows which sports podcasts have host-read spots open right now, and which brands already buy them.