How to advertise on John Solomon Reports: what it costs, who buys, and how to book

John Solomon Reports sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes a nearly all direct-response ad mix to the show, host-reads built to convert on codes and URLs, not on brand recall. Its anchor advertiser runs in the range of roughly 48 to 57 ads here, and it isn't alone: three separate brands buy at that clip. For a buyer weighing this feed, that repeat volume is the tell. It's a coded-response machine wrapped around an investigative host, not an awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The full profile lives on John Solomon Reports.

Why John Solomon Reports is built for host-read direct response

John Solomon hosts. He's an award-winning investigative journalist and the founder of Just the News, and the show trades on that reporting credibility. It sits in retail's wheelhouse for advertisers, though it's cataloged as a news podcast.

Spotsnow puts the direct-response share in the high nineties percent. That's the whole story here. When nearly every read is coded, the show lives or dies on attribution, and the format is why: a host the audience trusts reads the offer, drops the promo code, and the brand watches the redemptions. Spotsnow estimates reach at roughly 125,000 listeners, a figure to treat as estimated, not audited. The audience skews male and older, concentrated 45 and up, middle to upper-middle income with a real high-income tail, and heavily concentrated in the US. That's a demographic that reads codes and acts on them.

The reason the read works is attention. Solomon runs interview-heavy segments and hands off to the ad in his own voice, so the break doesn't feel like a wall the listener tunes out. That sustained attention is exactly what a host-read borrows. On engagement, Spotsnow shows an Apple Podcasts rating of 4.7 across roughly 5,600 to 6,600 ratings. The influence is concentrated in the feed rather than spread across social platforms, which is what you'd expect from a daily news show. Loyalty lives where people listen.

Who is advertising on John Solomon Reports

Spotsnow data shows a deep roster, roughly 160 to 190 recent advertisers, spanning DTC direct-response, national brands, and produced network buys. Recognizable names in the mix include Progressive, Mint Mobile, Shopify, Chevron, and Toyota.

The anchor advertisers, broken down

GhostBed

GhostBed sells direct-to-consumer mattresses and sleep products. Spotsnow estimates roughly 48 to 57 ads on the show and total spend over $200K, classified direct-response. A big-ticket, considered purchase built on trust fits an older, higher-income audience that's home a lot and skeptical of pitches from strangers.

Quince

Quince sells affordable-luxury apparel and home essentials on a factory-direct model. Spotsnow estimates roughly 48 to 57 ads here and total spend over $200K, direct-response. The value framing (premium quality, no brand markup) lands with a middle to upper-middle income listener who wants the goods without the department-store price.

Home Title Lock

Home Title Lock sells home-title and deed monitoring. Spotsnow estimates roughly 48 to 57 ads and total spend over $200K, direct-response. A fraud-and-security offer maps cleanly onto older homeowners who own their property and take news of scams seriously.

Progressive, the outlier

Not everything here is a coded DTC read. Progressive runs produced spots on the show, an awareness objective rather than a code-and-redeem play. Spotsnow data shows those buys skew produced, which is proof a national brand can use this feed for reach even as the anchors use it for direct response.

All spend figures are Spotsnow estimates.

Why news brands cluster here

The advertiser mix isn't random. It's mattresses, apparel, home-title protection, all sold to an older, US-concentrated, higher-income listener who owns things and worries about protecting them. Solomon's investigative brand tells the audience he does his homework, and that posture transfers to the read: when he says he checked out a product, a skeptical listener takes it differently than a produced jingle. That's why the anchors are direct-response and why they keep coming back. A code that redeems tells them the transfer is real. Buyers cluster here because the audience buys, not because the CPM looks cheap.

How your ad could sound

A recent host-read Quince spot, voiced by Solomon, gives you the template for how a read plays on this show.

What works: the personal framing ("do me a favor, go check out Quince") pulls the endorsement into the host's own voice, and the offer is concrete, premium denim and tailored chinos from just $60. The handoff feels natural because he ties it to his own wardrobe, noting Quince "has also become my go to." That's the trust transfer doing its job.

What's worth fixing: the price-comparison claim ("50 to 80 percent less") lands before there's anywhere to act on it, and the captured read has no promo code and no clear next step. "Go check out Quince. They make it easy to upgrade" is a soft close with no urgency and nothing to track. For a show this direct-response heavy, put a code and a deadline in the read so the redemption maps back to the buy.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Nearly all reads here are host-read direct response, so the endorsement and the code arrive in the same breath the listener already trusts.
2. Host credibility does the selling. An investigative journalist with a 4.7 Apple rating lends the read authority a produced spot can't buy.
3. The audience is a buyer, not a browser. An older, US-concentrated, higher-income listener who owns a home and acts on codes is exactly who DR brands want.
4. Repeat buying proves the math. Three anchors each running roughly 48 to 57 ads don't renew that often unless the redemptions justify it.

John Solomon Reports in a nutshell

The audience skews male and older, mostly 45 and up, higher-income, and heavily US-based, an estimated 125,000 or so listeners who trust the host. GhostBed, Quince, and Home Title Lock all buy host-reads and keep renewing, each in the range of roughly 48 to 57 ads. The show is sold direct on a quoted basis, not through a large network. If you're running a coded, trackable offer, this is a direct-response feed first and an awareness buy a distant second.