How to advertise on In Pursuit: what it costs, who buys, and how to book

In Pursuit sells its host-read inventory on a quoted basis, campaign by campaign, not off a public rate card. Spotsnow attributes the overwhelming majority of ads on the show to direct response, so this is a coded, attributable feed, not a branding play. Its top spender, Shady Rays, has run roughly 12 to 14 ads here, and that kind of repeat buying is the clearest signal a media buyer gets. If you sell something a hunter, lifter, or truck owner would buy, this is a feed worth reading closely. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full show profile lives on In Pursuit on Spotsnow.

Why In Pursuit is built for host-read direct response

The show is hosted by Rich Froning, a multiple-time CrossFit Games champion who built the audience around backcountry fitness and hunting. It sits in health, wellness and fitness, with a heavy outdoor and hunting slant.

Spotsnow attributes about 9 in 10 of the show's ads to direct response. That matters because the format runs on codes, vanity URLs, and clean attribution, and Froning's audience acts on a recommendation. Spotsnow estimates reach at roughly 135,000 listeners per episode, a figure Spotsnow treats as an estimate rather than an audited count.

This is where format beats reach. Froning is the reason people listen, so when he vouches for a product the ad break carries the same authority as the interview. A host-read here borrows that trust, and the sustained attention through the break is exactly what a coded offer needs to convert. A produced spot dropped into the same slot doesn't get that.

On engagement, In Pursuit holds a 4.9 average on Apple Podcasts across roughly 6,100 to 7,100 ratings, per Spotsnow. The influence sits inside the feed rather than spread thin across social platforms, which is what you want for a coded read: a loyal, high-intent listener base that finishes episodes.

Who is advertising on In Pursuit

Spotsnow data shows a roster built around rugged DTC gear, auto accessories, and a few big national names testing the audience. Recognizable buyers include Shady Rays, WeatherTech, Mountain Dew Baja Blast, Montana Knife Company, and OnX Hunt.

The anchor advertisers, broken down

Shady Rays

Shady Rays sells impact-resistant sunglasses and eyewear. Spotsnow data shows the brand has run roughly 12 to 14 ads on In Pursuit, with an estimated total spend over $50K, and Spotsnow classifies every one of those reads as direct response. Durable sunglasses for people who spend their weekends outdoors is a near-exact fit for a hunting and backcountry audience, which is why Shady Rays keeps coming back.

WeatherTech

WeatherTech makes custom-fit floor mats and vehicle protection products. Spotsnow data shows roughly 12 to 14 ads on the show, an estimated total spend over $30K, and a full direct-response classification. A male, truck-owning, outdoors audience is precisely who buys mats to survive muddy boots and gear, so the mud maps onto the buyer.

Mountain Dew Baja Blast (the outlier)

Mountain Dew Baja Blast is the counterexample worth watching. Spotsnow data shows roughly 5 to 6 ads and an estimated total spend over $20K, with a mix that leans toward direct response but carries an awareness element too. It shows a big CPG name can buy this feed for association as much as attribution, so a different objective still works here if the audience matches.

All spend figures are Spotsnow estimates.

Why health and fitness brands cluster here

The mix isn't random. Froning built his name on physical performance, and the show extends that into hunting, gear, and time outdoors. That authority pulls in a specific buyer: overwhelmingly male, core listeners in their late twenties to early forties, almost entirely US-based, with comfortable middle-to-upper income. When a champion athlete recommends knives, maps, sunglasses, or floor mats, the endorsement reads as a peer's kit list, not a paid slot. Outdoor and hunting DTC brands like Shady Rays, Montana Knife Company, and OnX Hunt sit right in the center of that. Auto and truck-adjacent buyers like WeatherTech and O'Reilly reach the same person from a different angle. The listener already spends on gear, so the ad meets intent instead of trying to create it.

How your ad could sound

Here's a real host-read that ran on In Pursuit, a Land.com spot pitching rural real estate to the same outdoors-minded listener.

What works: the hook is emotional and personal, opening on the feeling of "the walls closing in" before it names a brand. That's a clean setup for a listener who tunes in to escape exactly that. The offer is easy to act on too, with the read walking through how you can "search by acreage" or by location or by the hunting and fishing you want. It speaks the audience's language.

What to improve: the call to action repeats the URL but carries no code, no discount, and no reason to move now. For a direct-response buy on this show, that's a miss. Add a listener-specific code or a deadline so the attribution is tight and the urgency is real. The best host-reads on feeds like this hand the listener a next step they can measure, not just a name to remember.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Host-reads borrow Froning's authority, so the ad break keeps the same attention the interview held.
2. Host credibility is the product. A CrossFit Games champion recommending gear reads as a peer's kit list, not a paid slot.
3. The audience is a match, not a spray. An overwhelmingly male, outdoors-minded, US-based listener already spends on the categories that advertise here.
4. Repeat buying proves the math. Shady Rays running roughly 12 to 14 ads is the signal a brand only sends when the coded returns keep clearing.

In Pursuit in a nutshell

The audience skews overwhelmingly male, outdoors-minded, and US-based, with comfortable income and high loyalty inside the feed. The buyers who repeat here are DTC gear and auto-accessory brands running host-reads: Shady Rays, WeatherTech, and Mountain Dew Baja Blast lead on estimated spend. The show is sold on a quoted, per-campaign basis rather than a rate card. If your goal is coded, attributable direct response to an active male buyer, this suits you; if you only want broad awareness, look elsewhere first.