How to advertise on Fore Play: what it costs, who buys, and how to book

Fore Play sells its host-read inventory through Barstool Sports, quoted per campaign rather than off a public rate card. Spotsnow data shows roughly nine in ten of the show's tracked ads are direct-response, not awareness branding. Its anchor advertiser, Bombas, has run roughly 13 to 15 ads on the feed. For a buyer, that mix reads as a performance channel first: a golf audience that acts on codes and URLs, sold through a large network that moves fast. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full profile for Fore Play on Spotsnow.

Why Fore Play is built for host-read direct response

The show is hosted by Sam "Riggs" Bozoian, Trent Ryan, Frankie Borrelli, and Dan Rapaport, a former golf writer for Sports Illustrated and Golf Digest whose reporting background gives the crew real credibility inside the pro game. It sits in the apparel and fashion advertiser lane through its top spender, though it lives squarely in sports.

Spotsnow attributes roughly nine in ten of Fore Play's reads to direct response. That matters because the format rewards attribution: a promo code, a vanity URL, a discount you can track back to the episode. Spotsnow estimates the show reaches roughly 230,000 listeners, and that figure is an estimate, not an audited count.

The reason a coded offer lands here is the show's shape. It plays like four friends at a bar arguing about golf, so the ad break rarely feels like a hard cut. The host keeps talking, the read borrows the same voice, and attention holds through it. A host endorsement inherits the trust the hosts already have with a young, mostly male, US audience that skews toward comfortable incomes with a real high-income tail.

On engagement, Spotsnow data shows a 4.5-star average on Apple Podcasts across roughly 9,800 to 10,900 ratings, and over 1 million Instagram followers. The influence spreads across the feed, YouTube, and social, so a buyer isn't betting on one channel to carry the read.

Who is advertising on Fore Play

The roster leans toward DTC apparel, sports betting, and consumer brands chasing golf's core demo. Recognizable names on the feed include Bombas, DraftKings Sportsbook, Chevrolet, Twisted Tea, and Abercrombie.

The anchor advertisers, broken down

Bombas

Bombas sells comfort socks and apparel with a buy-one-give-one model. See its profile on Spotsnow. Spotsnow attributes roughly 13 to 15 ads to the brand and estimates total spend on the show at over $90K, classified as direct response. Socks and slippers are the kind of comfort buy a golfer walking 18 holes converts on without much convincing.

DraftKings Sportsbook

DraftKings runs a sportsbook and online gaming platform. Its Spotsnow page shows roughly 5 to 6 ads with estimated total spend over $10K, mostly direct response. A young male sports audience that follows tournaments is exactly who signs up for a betting promo.

Topstep

Topstep runs a futures-trading evaluation and funding program. Its Spotsnow page shows roughly 2 to 3 ads with estimated total spend over $10K, fully direct response. The competitive, self-improvement pitch fits an audience that treats breaking 85 like a personal challenge.

The outlier: Chevrolet

Chevrolet runs as a presenting sponsor with produced reads tied to the Equinox, an association play rather than a coded offer. It's proof a pure awareness objective can still work on a feed built for performance, when the brand wants to own the show's road-trip identity.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

Golf is a spending hobby, and Fore Play's listeners are the people buying gear, booking tee times, and traveling to play. That's the mindset a brand is renting. The hosts carry authority the audience trusts, Rapaport's reporting chops on one side and the everyman "common golfer" framing on the other, so a read doesn't sound like a sponsor reading a script. It sounds like the guys recommending something. Pair that with an audience that already acts on codes, and a DTC apparel brand or a sportsbook gets both credibility and measurable response from the same 60 seconds. The roster isn't random. It's brands that need trust and a trackable click at the same time.

How your ad could sound

The hook does the heavy lifting. "If your hair isn't performing like you used to, the answer isn't another hat" is a clean, funny cold open aimed straight at a golf crowd that lives in ball caps. The offer is specific too: a promo code, ten dollars off the first month, and free shipping, all stated plainly.

Two things would sharpen it. The read stumbles on "it's a proactive, it's a proactive approach," which a tighter take fixes in one line. And the promo code PMT isn't obviously tied to Fore Play, so it's easy to mishear and harder to attribute back to this show. There's also no deadline on the offer. A little urgency, or a code that matches the show, would move more of that listening audience to actually type it in.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. The bar-talk style means the ad break rarely feels like a cut, so the read gets heard instead of skipped.
2. Host credibility transfers. Rapaport's reporting background and the crew's chemistry lend the endorsement trust a produced spot can't buy.
3. The audience acts on offers. A young, mostly male, US golf audience with comfortable incomes is primed to use a code or click a URL.
4. Repeat buying proves the math. Bombas ran roughly 13 to 15 ads here; brands don't renew at that level unless the response justifies the spend.

Fore Play in a nutshell

The audience is young, mostly male, US-concentrated, and comfortable enough to spend on a golf habit. Bombas anchors the roster with a repeat host-read commitment, alongside DraftKings and Topstep, most of it coded direct response. The show is sold through Barstool Sports on a per-campaign quote, not a rate card. If you're a DTC brand or a sportsbook chasing trackable sign-ups, it fits direct response cleanly, with room for an awareness play like Chevrolet's if reach and association are the goal.