How to advertise on Fly on the Wall with Dana Carvey and David Spade: what it costs, who buys, and how to book

Host-read inventory on Fly on the Wall with Dana Carvey and David Spade sells on a quoted basis through the show's network, not off a public rate card. Spotsnow classifies roughly 9 in 10 of the show's tracked ads as direct response, so brands here buy coded, attributable reads rather than image spots. The top repeat buyer, 5-hour Energy, has run roughly 55 to 64 ads on the feed. For a buyer weighing this show, that mix reads as a place where a host endorsement is expected to move product, not just build awareness. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Fly on the Wall is built for host-read direct response

The show is co-hosted by David Spade and Dana Carvey, both former Saturday Night Live cast members. It sits in retail and consumer territory, where the top spenders live, though the show itself is a comedy feed.

Spotsnow data shows the direct-response share sits around 9 in 10 tracked ads. That matters because direct response lives on codes, vanity URLs, and clean attribution, and this show gives it a natural home. Spotsnow estimates reach at roughly 255,000 listeners per episode, and calls that figure an estimate, not an audited count.

Where a rate-card argument would sit, the format does the work instead. Spade and Carvey turn sponsorships into recurring bits, riffing on a product in character before the handoff. That's the exact attention a host-read borrows: the ad break doesn't feel like a break, so listeners stay through the pitch. A coded offer read that way tends to convert better than a produced spot dropped into the same slot.

On influence, Spotsnow attributes about 93,000 Instagram followers to the show's account. The pull is concentrated in the feed and on Instagram rather than spread thin across every platform, which is where the coded reads land anyway.

Who is advertising on Fly on the Wall

The roster leans toward DTC, retail, and mass entertainment brands that want a trusted host to carry an offer. Spotsnow tracks roughly 89 to 104 advertisers on the show. Recognizable names include Amazon Prime, Audible, Toyota, Instacart, and State Farm.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury apparel and home essentials direct to consumers. Spotsnow data shows roughly 41 to 48 ads on the show and estimated total spend over $100K, classified as direct response. It's a clean coded-offer product, and this audience trusts a host recommendation enough to click through.

5-hour Energy

5-hour Energy is an impulse, everyday consumer product. Spotsnow data shows roughly 55 to 64 ads, the highest ad volume on the show, with estimated total spend over $100K and a direct-response classification. The hosts riff on it in-read as a running segment, and it's the top repeat buyer by ad count, which is the clearest proof the format converts here.

Amazon Prime

Amazon Prime uses the feed for high-frequency direct pushes to a pop-culture-native crowd. Spotsnow data shows roughly 9 to 11 ads and estimated total spend over $50K, classified as direct response. It runs in heavier bursts across fewer months than the other two, a different cadence that still fits a mass-entertainment brand chasing pop-culture attention.

All spend figures are Spotsnow estimates.

Why retail and DTC brands cluster here

The audience skews male and middle-aged, mostly in the US, with a meaningful slice of high earners. That's a buyer who has money and a soft spot for two comics they grew up watching. When Spade and Carvey vouch for a cashmere sweater or a caffeine shot, the endorsement carries because the trust was built over decades of SNL and film. Retail and DTC brands cluster here for that exact reason: the product needs a credible voice and a low-friction offer, and the hosts supply the first while a promo code supplies the second. The repeat buying tells the rest of the story. Quince and 5-hour Energy don't run dozens of reads across nearly a full year unless the codes are firing.

How your ad could sound

5-hour Energy host-read on Fly on the Wall

This 5-hour Energy read is a model of native integration. The hosts brand a recurring segment, "Buzzing Around, Sponsored by Five Hour Energy," then riff on the "fruity rainbow flavor" and a "candy flavored chaos" caffeine kick. What works: the sponsorship is woven into a bit the audience already expects, the hosts stay in character, and the handoff feels natural instead of scripted.

What's worth tightening is the close. There's no promo code, no urgency, and the call to action, buy it "online at 5hourenergy.com or Amazon," is soft and buried at the very end. For a direct-response buy, that's the piece to fix: a memorable code and a reason to act now would give the read something to measure.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. Spade and Carvey turn sponsorships into recurring bits, so listeners stay through the break instead of skipping it.
2. Host credibility carries the offer. Two former SNL comics vouching for a product lends the endorsement weight a produced spot can't buy.
3. The audience can buy. Spotsnow describes it as skewing male and middle-aged, US-based, with a meaningful share of high earners.
4. The repeat buying proves the math. 5-hour Energy alone has run roughly 55 to 64 ads on the feed, cadence you only sustain when the coded reads pay back.

Fly on the Wall in a nutshell

The audience skews male and middle-aged, sits mostly in the US, and carries a solid share of high-income households. DTC and retail brands already buy in, with Quince and 5-hour Energy running dozens of coded host reads apiece and Amazon Prime running heavier, shorter bursts. The show sells on a quoted basis through its network, not off a public rate card. If you're weighing a buy, treat this as a direct-response feed first: it rewards a clean offer and a trusted voice, not an image play.