How to advertise on Erazno y La Chokolata El Podcast: what it costs, who buys, and how to book

Erazno y La Chokolata El Podcast sells its host-read inventory on a quoted basis through Univision's Uforia network, not off a public rate card, and each buy is priced per campaign. Spotsnow data shows about two thirds of the ads on the show are direct-response, and the top spender, O'Reilly Auto Parts, has run roughly 59 to 68 appearances. For a buyer, that mix reads as a Spanish-language feed where national retail and QSR brands treat coded, trackable placements as the default. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for Erazno y La Chokolata El Podcast on Spotsnow.

Why Erazno y La Chokolata is built for host-read direct response

The show is fronted by Oswaldo Diaz, known as Erazno, a Spanish-language radio personality who has run this syndicated program for about 20 years alongside La Chokolata and Jose Luis Zagar. It sits in the comedy category, with a Mexican-American, Spanish-language audience.

Spotsnow data shows direct-response makes up roughly two thirds of the ads here. That format lives on codes, spoken URLs, and clean attribution, which is exactly what the show's roster leans on. Spotsnow estimates the show reaches roughly 114,000 listeners (an estimate, not an audited count).

The format argument is where this show earns its keep. Erazno's segments run on call-ins, parodies, and long comedic banter, so listeners stay through the break rather than tuning out at the top of an ad slot. A host-read borrows that held attention. When the same voice that just ran a bit reads your offer, the endorsement carries weight a produced spot alone doesn't.

Influence backs that up. The show holds a 4.6 average on Apple Podcasts from roughly 2,900 to 3,200 ratings, and its Instagram following sits at roughly 574,000. That reach spreads across the feed and social, so a campaign here doesn't live in one channel alone.

Who is advertising on Erazno y La Chokolata

The roster runs heavy on national names that want the US Hispanic audience at scale. Spotsnow has tracked well over 200 brands on the show, and the recognizable ones include McDonald's, AT&T, Amazon Prime, Verizon, and The Home Depot.

The anchor advertisers, broken down

O'Reilly Auto Parts

O'Reilly Auto Parts, the auto parts retailer, is the top spender on the show, with an estimated total of over $20K across roughly 59 to 68 appearances. Spotsnow classifies it as a direct-response brand. A car-owning, working audience that fixes its own vehicles is precisely who buys parts, which is why the brand keeps coming back.

McDonald's

McDonald's, the quick-service chain, has an estimated total of over $10K across roughly 20 to 23 appearances, leaning direct-response. Value menus and app deals map cleanly onto a mostly middle-income, family-heavy Latino audience.

Total Wine

Total Wine, the wine, spirits, and beer superstore, comes in with an estimated over $5K across roughly 5 appearances, almost all host-read. It's a direct-response brand here, and the show's regional Mexican music and celebration culture give it a natural fit for a store built around occasions.

AT&T, the awareness outlier

AT&T shows a different objective can work here. Its reads skew toward produced brand spots rather than coded offers, so it's buying association with a trusted Latino voice rather than clicks. Awareness money and direct-response money share the same feed.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Reaching US Hispanic listeners at scale in Spanish is hard, and this feed does it with a host who has spent two decades earning trust. That's the draw. When O'Reilly, McDonald's, and The Home Depot all sit on one Latino comedy show, they're not chasing a niche, they're buying a mainstream audience through a voice that audience already lets in. The mindset matters too. People come here to laugh and hear regional Mexican music, so their guard is down when the endorsement lands. An auto parts chain and a wine superstore don't usually share a media plan, but on a show built around everyday Mexican-American life, both fit the same living room.

How your ad could sound

Most of what runs on the show is a produced Spanish-language spot rather than a personal endorsement. What works: native Spanish delivery matched to the audience, and heavy brand repetition so the name sticks. What's worth improving: many of these spots lean on repeating the brand name with no spoken code, no URL, and no urgency. A read that hands off to Erazno for a personal line and a trackable offer would convert harder than a produced clip alone. That's the gap between running on the show and getting the most out of it.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. Call-ins, parodies, and banter keep listeners through the break, so the ad plays to people who are still there.
2. Host credibility is earned. Erazno has run this show for about 20 years, and that trust transfers to the brands he reads.
3. The audience is specific and reachable. A Spanish-language, mostly middle-income Latino audience concentrated in the US is hard to reach anywhere else at this scale.
4. Repeat buying proves the math. O'Reilly running roughly 59 to 68 appearances is a brand that keeps re-upping because the numbers pencil out.

Erazno y La Chokolata in a nutshell

The show reaches a Spanish-language, mostly middle-income Latino audience concentrated in the US, skewing slightly male and largely in their working years. National brands like O'Reilly Auto Parts, McDonald's, and Total Wine already buy here, mostly on coded, direct-response reads with some produced brand spots layered in. It's sold on a quoted basis through the Uforia network, priced per campaign. If you're running direct response to US Hispanic consumers, this is a feed worth a test, and it can carry awareness money too.