How to advertise on DISGRACELAND: what it costs, who buys, and how to book

DISGRACELAND sells its host-read inventory on a quoted, per-campaign basis, not off a public rate card. Spotsnow attributes an estimated over $150K in total spend to the show's top advertiser, Virgin Voyages, across a run of roughly 24 to 28 ads. Spotsnow data shows nearly all host-read activity on the show is direct response, so this is a coded, attributable buy first and a branding play second. For a media buyer, that mix means one thing: the brands here are tracking conversions, not just impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is DISGRACELAND, the music-and-true-crime feed hosted by Jake Brennan.

Why DISGRACELAND is built for host-read direct response

Jake Brennan writes and voices the show, a scripted true crime series about musicians behaving badly. It sits in true crime, with music and history close behind. Spotsnow data shows direct response makes up nearly all of the host-read activity here, and that format is the reason: a code, a URL, and a promo window let a brand see exactly what the feed drove. When Brennan reads an offer inside a story he already has you leaning into, the ad break doesn't feel like a hard cut. That sustained attention is what a host-read borrows, and it's why coded offers work on this show.

Spotsnow estimates the audience at roughly 255,000 listeners (an estimate, not an audited count). It skews male and lands mostly in the younger-to-middle adult range, with a middle-income core and a meaningful high-income slice, and it's heavily concentrated in the US with smaller Canadian and UK pockets.

The influence here shows up in repeat buying rather than a scattered social footprint. Spotsnow tracked a deep recent roster, roughly 240 to 279 brands, and Spotsnow attributes an average brand repeat rate above four, meaning advertisers come back. The pull is concentrated in the feed itself, where a scripted host and a loyal listener base do the work.

Who is advertising on DISGRACELAND

The roster runs from travel and streaming to retail and autos, a mix that fits a broad, US-heavy adult audience. Recognizable names include Virgin Voyages, Amazon Prime, Starbucks, Toyota, and Wells Fargo.

The anchor advertisers, broken down

Virgin Voyages

Virgin Voyages runs adult-only, kid-free cruises aimed at younger travelers. Spotsnow attributes roughly 24 to 28 ads and an estimated over $150K in total spend on the show, classified as direct response. The fit is clean: a kid-free trip sold to independent, music-obsessed adults maps onto exactly the person who presses play on this feed.

Joie Baby

Joie Baby sells car seats, strollers, and nursery gear. Spotsnow estimates over $20K in total spend here, run as host-read direct response. Plenty of the show's adult listeners are also new or expecting parents, which is the connection the brand is buying against.

iHeartRadio

iHeartRadio is the audio streaming and radio platform. Spotsnow estimates over $20K in total spend on the show, mostly through produced spots rather than coded host-reads. A music-and-crime audience is a natural cross-promotion target for an audio platform.

The outlier worth noting

iHeartRadio also doubles as the reminder that awareness objectives can run here. Its spots lean produced and platform-level rather than promo-code driven, so a brand chasing reach and association, not just attribution, still has a lane on this feed.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

True crime listeners lean in. They finish episodes, they follow a narrator's voice from story to story, and on DISGRACELAND that narrator is a single scripted host who has built the whole thing around trust in his telling. That's the asset. When Brennan hands off to an offer, the recommendation carries the same weight as the storytelling around it, which is why a cruise line spends into six figures instead of testing once and leaving. Travel, retail, and streaming brands cluster here because the audience is broad enough to sell almost anything to, engaged enough to act on a code, and loyal enough that a repeat flight keeps paying off. The math holds because the attention does.

How your ad could sound

This is a live host-read, and it shows what the format does well. Brennan reacts to a text mid-recording ("Dr Lundy has been texting me furiously, hold on one second"), then folds the offer in without changing gears. The pitch is concrete: "you get 20% off", with a hard deadline and a single place to go. Personal framing, a clean number, real urgency, one URL. That's the template a paying advertiser wants to copy.

One thing to tighten: the destination and the membership tier come out fast, so the exact level a listener needs to pick is easy to miss. If you're the brand, make the code and the click target impossible to mishear, and repeat the URL once. A great read still fails when the payoff is mumbled.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Coded, attributable host-reads let a brand track exactly what the feed drove, which is why nearly all activity here is direct response.
2. The host is the credibility. Jake Brennan scripts and voices every episode, so an endorsement lands with the same authority as the storytelling around it.
3. The audience acts. An estimated 255,000 mostly-male, US-heavy adult listeners lean in and follow through on offers.
4. Repeat buying proves the math. Virgin Voyages ran roughly 24 to 28 ads on the show, and brands come back at an average repeat rate above four, which no one does on a channel that isn't working.

DISGRACELAND in a nutshell

The listeners skew male, adult, and concentrated in the US, drawn to scripted music-and-true-crime storytelling from a single host. Advertisers like Virgin Voyages, Joie Baby, and iHeartRadio already buy in, most on coded host-reads. The show is sold on a quoted, per-campaign basis rather than a rate card. If your goal is attributable direct response, this feed fits, and it has room for an awareness buy too if that's the objective.