How to advertise on De-Influenced with Dani + Jordan: what it costs, who buys, and how to book

De-Influenced with Dani + Jordan sells its host-read inventory through Dear Media, quoted per campaign rather than off a public rate card. Spotsnow attributes a near-total direct-response share to the feed, so almost every read is coded and tracked to a code or URL. The anchor advertiser, Cozy Earth, has run roughly 7 to 8 ads on the show. For a brand weighing this buy, that mix reads as a performance play, not an awareness one. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full profile of De-Influenced with Dani + Jordan on Spotsnow.

Why De-Influenced with Dani + Jordan is built for host-read direct response

Dani and Jordan are a husband-and-wife duo with over a decade in the digital creator space, and the show sits in Society & Culture. Spotsnow attributes a direct-response share to the feed that is close to total, which means the reads are built to move a code or a link, not just plant a name. That format matters here: when the offer carries a spelled-out URL and a discount, the advertiser can trace the sale back to the episode.

Spotsnow estimates the audience at roughly 100,000 listeners (estimated, not audited). The show's whole premise, stripping away curated social media perfection, is what makes a host endorsement land. The hosts move from personal banter into a pitch without a hard cut, so the attention that carries the conversation carries the ad too. That sustained attention is exactly what a host-read borrows, and it's the reason coded offers convert on a feed like this.

The influence here is concentrated in the feed itself rather than spread across a dozen platforms. Listeners come back for the raw, unfiltered conversations, and that repeat relationship is what an endorsement leans on. A recommendation from Dani or Jordan reads as a tip from someone the audience already trusts.

Who is advertising on De-Influenced with Dani + Jordan

The roster skews toward DTC lifestyle, home, apparel, family, and wellness brands that live and die by coded offers. Recognizable names running recently include Quince, Cozy Earth, Our Place, Wayfair, and Olive & June.

The anchor advertisers, broken down

Cozy Earth

Cozy Earth sells luxury bamboo bedding, loungewear, and home textiles direct to consumer. Spotsnow data shows it has run roughly 7 to 8 ads on the show, with estimated total spend over $10K, classified 100% direct response. Cozy Earth fits because the audience skews female, home-focused, and upper-middle income, exactly the buyer who upgrades her sheets after hearing a host swear by them.

Quince

Quince sells affordable-luxury essentials, cashmere, silk, and home goods, through a factory-direct model. Spotsnow data shows roughly 8 to 9 ads on the feed and estimated total spend over $10K, classified 100% direct response. The value-conscious, quality-first shopper Quince targets maps cleanly onto a de-influencing audience trained to question the markup.

Minnow

Minnow sells kids' and family apparel direct to consumer. Spotsnow data shows roughly 6 to 7 ads on the show and estimated total spend over $10K, classified 100% direct response. With hosts who talk openly about parenting and postpartum life, a family brand slots into the show's most personal moments.

All spend figures are Spotsnow estimates.

Why Society & Culture brands cluster here

The advertiser mix tells you what the hosts' authority is worth. A show whose entire brand is calling out inauthentic marketing has an odd advantage: when Dani or Jordan actually endorses something, it reads as an exception the audience earned, not another paid plug. That's why home, apparel, and family DTC brands keep coming back with coded offers instead of image spots. The buyer here is a young-to-mid adult woman, mostly in the US, with income to spend on the sheets and the shoes and the kids' clothes the hosts mention. She's primed to act on a recommendation because the show has taught her to trust the ones that survive its filter. For a performance advertiser, that combination, a skeptical audience that still buys on the hosts' say-so, is the whole pitch.

How your ad could sound

Here's a recent host-read from the feed, a Resort Pass spot, so you can hear the format before you buy it.

What works: the hook is personal and instantly relatable. The read admits that "sometimes you come home and feel like you need a vacation from the vacation," which frames the product as a fix for a problem the audience already feels. The offer is a single, clean line, $20 off a first booking of $100 or more, and the handoff from banter to pitch is natural rather than jarring. There's a concrete proof point too, the partnership with more than 2,500 luxury hotels.

Worth improving: the code and URL handoff is muddy. The read stumbles over the spoken web address before spelling it out, and a garbled URL is where coded conversions leak. Tighten that so the listener hears the destination once, cleanly. There's also no time limit on the offer, so nothing pushes the listener to book today instead of forgetting by the next episode.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the work. Nearly every read is a coded host endorsement, so the offer is trackable back to the episode.
2. Host credibility carries the pitch. A show built on calling out fake marketing makes a real endorsement land harder.
3. The audience is the target. Spotsnow describes listeners who skew female, young-to-mid adult, US, and upper-middle income, the DTC lifestyle buyer.
4. Repeat buying proves the math. Cozy Earth's roughly 7 to 8 ads and Quince's roughly 8 to 9 ads mean brands re-upped, which they only do when codes pay back.

De-Influenced with Dani + Jordan in a nutshell

The audience is estimated at roughly 100,000 listeners, skewing female, US-based, and upper-middle income. DTC brands like Cozy Earth, Quince, and Minnow already buy here, almost entirely on coded host-read endorsements. The show is sold through Dear Media on a quoted, per-campaign basis. If you run direct response and want attribution you can measure, this feed fits; if you only want reach and association, look elsewhere.