How to advertise on Cleared Hot: what it costs, who buys, and how to book

Cleared Hot sells its host-read inventory the way most creator-owned feeds do: direct, quoted per campaign, not off a public rate card. Spotsnow attributes almost all of the show's ad activity to direct-response host reads, the format where a code or URL does the tracking. The show's biggest recent spender, Element (LMNT), has run roughly 4 to 5 host reads, and it's far from alone. For a buyer weighing the show, that mix reads as a feed built to move product, not just build recognition. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Cleared Hot runs on a Navy SEAL's name, and the brands that buy it lean on that.

Why Cleared Hot is built for host-read direct response

Host Andy Stumpf is a decorated former Navy SEAL with 17 years of service, including SEAL Team 5 and DEVGRU. The show sits in food & beverages territory for its heaviest spenders, though it files under Society & Culture as a category.

Spotsnow attributes almost all of the show's reads to direct response, which means codes, URLs, and attribution do the heavy lifting. That matters because Cleared Hot's format is long, conversational, and unhurried. Stumpf talks through a product mid-conversation, often from his own use, and the audience stays through the break instead of skipping it. A host-read borrows exactly that attention. When Stumpf says he sent his daughter to a workwear brand for job boots, the endorsement rides on a personal story, not a jingle. Spotsnow estimates the show reaches roughly 230,000 listeners, and that reach is estimated, not an audited count.

The influence shows up in the feed and on Instagram, where the host account carries an estimated 305,000 followers. This is an audience that trusts one voice and follows where it points, which is precisely what a coded host read needs to convert.

Who is advertising on Cleared Hot

The roster skews toward consumables, gear, and services that fit a working, outdoors-minded audience. Spotsnow tracked roughly 86 to 101 advertisers on the show across recent months. Recognizable names include Black Rifle Coffee, AG1, LMNT, Mint Mobile, and Montana Knife Company.

The anchor advertisers, broken down

Element (LMNT)

LMNT sells a sugar-free electrolyte drink mix, and it's the show's top recent spender. Spotsnow estimates total spend on Cleared Hot at over $40K, across roughly 4 to 5 host reads, classified as direct response. Hydration for an active, high-sweat audience is an easy fit here, and the coded read gives LMNT a clean line back to sales.

Firecracker Farm

Firecracker Farm sells premium hot pepper products for food enthusiasts. Spotsnow estimates total spend at over $40K, across roughly 4 to 5 host reads, entirely direct response. A specialty food brand living or dying on repeat buyers wants exactly this: an audience that cooks, grills, and trusts a recommendation from the host's own kitchen.

AG1

AG1 sells a daily greens supplement. Spotsnow estimates total spend on the show at over $30K, across roughly 4 to 5 host reads, direct response. The health-and-performance framing lands with an audience that treats fitness and recovery as part of the job.

The outlier: Montana Knife Company

Montana Knife Company is the heaviest repeat host-read buyer on the show, running roughly 5 to 7 reads. A hand-made gear brand isn't chasing the same instant conversion as an electrolyte packet, but the repeat buying shows a different objective, brand loyalty among an outdoors audience, works here too.

All spend figures are Spotsnow estimates.

Why food and beverage brands cluster here

Look at the top of the roster and a pattern jumps out: two of the three biggest spenders sell something you drink or eat, and both classify essentially all their reads as direct response. That's not an accident of the category. Stumpf's audience is mostly men, higher earners, overwhelmingly American, and dialed into performance, hydration, and gear. When a former SEAL says he keeps electrolyte packets in his bag or sends his daughter to a workwear brand, the endorsement carries a credibility a produced spot can't buy. Consumables win because the audience buys them again and again, and a trusted host read shortens the distance between hearing about a product and paying for it. That's the part a buyer should screenshot: this show doesn't just reach a working, outdoors-minded audience, it reaches them through a voice they already believe.

How your ad could sound

This Brunt Workwear read is a good model for what converts here. The hook is personal and specific: "My daughter needed new boots for her new welding job. Where'd I go? Brunt Workwear." That's a real story, not a script, and it earns attention before the pitch. The try-before-you-buy proof point (wear the boots on a real job site, send them back if they're wrong) removes a purchase objection cleanly, and the offer lands with a plain code, "code cleared hot" for $10 off.

Two things a buyer could tighten. The read runs long and buries the discount behind a lengthy sweepstakes pitch, so the thing that actually drives a first purchase competes for airtime. And the urgency is soft: "For a limited time, listeners can get $10 off... use the code cleared hot," without a hard deadline on the discount itself. A dated offer and the code up front would do more work. Best practice is to name the offer early, repeat the code, and give a reason to act now.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention. A long, conversational host read keeps listeners through the break, which is where a coded offer actually gets heard.
2. Host credibility carries the endorsement. A decorated former SEAL recommending gear he uses converts differently than a produced spot the audience tunes out.
3. The audience is a buyer, not a browser. Mostly men, higher earners, and heavily US based, they buy consumables and gear repeatedly.
4. Repeat buying proves the math. LMNT running roughly 4 to 5 host reads, with Montana Knife Company running 5 to 7, means the numbers keep working for brands that come back.

Cleared Hot in a nutshell

The audience is mostly men, higher earners, and overwhelmingly American, tuned into military, fitness, and gear talk from a former Navy SEAL. Consumables and gear brands like LMNT, AG1, Firecracker Farm, and Montana Knife Company already buy here, almost always on direct-response host reads with codes and URLs. The show is sold direct and quoted per campaign, not off a rate card. If your goal is coded, attributable conversion rather than broad awareness, this is a direct-response feed first.