How to advertise on Bussin' With The Boys: what it costs, who buys, and how to book

Host-read inventory on Bussin' With The Boys sells direct and gets quoted per campaign, not off a public rate card. Spotsnow data shows roughly seven in ten of the ads here are direct response, and its top advertiser, FanDuel, has run roughly 19 to 22 host-read spots. For a buyer, that mix reads as a coded, attribution-driven audience wrapped in a comedy show, which is a different bet than pure awareness. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the Bussin' With The Boys profile on Spotsnow for the full roster.

Why Bussin' With The Boys is built for host-read direct response

Will Compton and Taylor Lewan host the show, both former NFL players, Lewan a multiple-time Pro Bowl offensive tackle. It sits in sports, and it leans hard on that credibility.

Spotsnow attributes about seven in ten of the ad mix to direct response. That's the format that carries codes, URLs, and app opt-ins, so a buyer can actually trace what a spot returned. Estimated reach lands at roughly 220,000 listeners per Spotsnow, an estimate rather than an audited count. The reason a coded read works here is the show's rhythm: the hosts don't cut to a produced spot, they talk the ad the way they talk everything else. Banter runs straight into the read and back out. That sustained attention through the break is exactly what a host endorsement borrows, and it's why the offer lands instead of getting skipped.

The influence is broad, not narrow. Spotsnow data shows an Apple Podcasts average of 4.9 across a review base in the range of roughly 8,100 to 9,500 ratings. Off the feed, the show carries roughly 630,000 Instagram followers and about 710,000 YouTube subscribers, with an active presence on X and Facebook. So a read here doesn't stay trapped in the audio, it clips and travels.

Who is advertising on Bussin' With The Boys

The roster runs deep and national, with a tracked advertiser count in the range of roughly 289 to 337 brands per Spotsnow. The recognizable names include FanDuel, Bud Light, Mint Mobile, Taco Bell, and Audible.

The anchor advertisers, broken down

FanDuel

FanDuel, the online sportsbook and daily fantasy operator, is the title sponsor and the top spender here. Spotsnow attributes roughly 19 to 22 host-read spots to it and an estimated total of over $100K on the show, classified direct response. A betting brand and a football audience that talks parlays every week is about as clean a fit as podcast advertising offers.

Olipop

Olipop sells prebiotic soda, a lower-sugar alternative to traditional pop. Spotsnow data shows roughly 11 to 13 host-read spots and an estimated total of over $60K, classified direct response. A DTC beverage repeat-buying on a football show is the tell here: young men are trying it, and the coded reads are working well enough to bring the brand back.

Lucy

Lucy makes nicotine products, gum and pouches aimed at adult smokers looking to switch off cigarettes. Spotsnow estimates its total on the show at over $50K, classified direct response. The audience skews young, male, and habit-forming in its buying, which is the demographic Lucy chases.

All spend figures are Spotsnow estimates.

Why sports brands cluster here

Look at who repeat-buys and the logic sorts itself out. FanDuel presents the show because its audience already talks about betting without being sold to. But the more useful signal is Olipop and Lucy: a prebiotic soda and a nicotine brand, neither an obvious football advertiser, both running coded host-reads. That happens because Compton and Lewan are former players talking to guys who trust former players, and the read sounds like a recommendation from someone in the locker room, not a script. The audience is young men, mostly in their twenties and thirties, mostly in the US, with middle to upper-middle income and a habit of acting on what the boys tell them to try. For a challenger DTC brand, that combination of authority and impulse is the whole pitch.

How your ad could sound

FanDuel host-read by Will Compton and Taylor Lewan

The FanDuel read is a good template for the format. It opens in character, one host feeding the other: "This is March, boys. This is March, Willie. And on FanDuel, it's time to dance." That banter handoff is the hook, and it's the thing a produced spot can't buy. The offer ties to a live event, the tournament, so the timing feels like news instead of an ad. And the tagline, "it's time to dance," gives the read a clean landing.

Two things a coded advertiser would tighten. The actual action, "opt in to claim your bonus," is buried under the joking, so a first-time listener could miss what to do. And there's no spoken promo code or unique URL beyond "open the FanDuel app now," which weakens attribution on a direct-response buy. The urgency line, "only available for a limited time," is stated but never pins a deadline. If you're briefing a read here, keep the banter and add one clear coded step. View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the work. About seven in ten ads here are direct response per Spotsnow, meaning the reads carry codes and links a buyer can measure.
2. Host credibility is real. Compton and Lewan are former NFL players, and a 4.9 Apple rating across thousands of reviews says the audience trusts the voice reading the ad.
3. The audience is a buyable segment. An estimated 220,000 listeners skewing young, male, and US-based is exactly the group DTC brands like Olipop and Lucy target.
4. Repeat buying proves the math. FanDuel running roughly 19 to 22 host-reads isn't a test, it's a brand that keeps coming back because the numbers hold.

Bussin' With The Boys in a nutshell

The audience is young men, concentrated in the US, middle to upper-middle income, who listen for football talk from two former players. FanDuel, Olipop, and Lucy already buy here, mostly on host-reads the hosts deliver in character. The show sells direct and quotes per campaign rather than off a rate card. With roughly seven in ten ads running as direct response per Spotsnow, this is a direct-response feed first, with awareness value on top from a large social following.