How to advertise on Betrayal Weekly: what it costs, who buys, and how to book

Spotsnow attributes more than 9 in 10 of the show's tracked ad activity to direct-response advertisers, which tells you almost everything about how to buy it. Betrayal Weekly sells its host-read inventory on a quoted basis, campaign by campaign, not off a public rate card. The top spender, a health brand, has run roughly 4 to 5 host-read reads across the tracked window, and the rest of the roster leans hard on coded offers and spoken URLs. For a buyer, that mix reads clearly: this is a feed built to move product, not to buy association. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is Betrayal Weekly.

Why Betrayal Weekly is built for host-read direct response

Andrea Gunning hosts Betrayal Weekly, the survivor-centered companion to her Betrayal franchise. It sits squarely in true crime, with crossover into psychology, health, and personal-development themes.

Spotsnow shows the direct-response share sits above 9 in 10 of tracked activity, which is why the format matters here. Coded URLs, promo phrases, and spoken offers survive on this feed because the advertiser can measure exactly what came back. Spotsnow estimates the audience at roughly 150,000 listeners, an estimate, not an audited count.

The show's structure is what a host-read borrows. Each episode is a single, slow-building betrayal story, told first-person, and the listener stays because they want to know how it ends. That sustained attention through the middle of an episode is the exact window a mid-roll sits in. A brand reading into that momentum is reading into a listener who is leaning in, not scrolling away.

On influence, Spotsnow puts the show's Instagram following at roughly 5,700 followers. The pull here is concentrated in the feed itself, where the host's voice carries the story, rather than spread across a wide social footprint. The audience skews heavily female, mostly women in their late twenties through mid forties, US-concentrated, and middle to upper income. That's an estimate of who listens, not a survey.

Who is advertising on Betrayal Weekly

Spotsnow tracks roughly 160 to 185 brands across the recent window, weighted toward health, home safety, and everyday consumer names. Recognizable buyers include SimpliSafe, Talkiatry, United Healthcare, Vital Proteins, and Hyundai.

The anchor advertisers, broken down

Veracity Health

Veracity Health, a health brand, is the top spender and the only pure host-read buyer of the three. Spotsnow shows all of its tracked reads on the show are host-read, roughly 4 to 5 of them, with estimated total spend over $10K. It's a direct-response buyer. A health offer delivered in the host's own voice fits an audience that comes to this feed for stories about healing and recovery.

Talkiatry

Talkiatry, a telepsychiatry service, sits second by estimated spend at over $10K, running in low single-digit appearances. It's a direct-response buyer. Mental-health care lands naturally on a show built around trauma and the long road back from it, where the listener has already been thinking about their own resilience.

Apple Pay

Apple Pay rounds out the top three at over $10K in estimated spend, across roughly 5 to 7 appearances. Spotsnow classifies its reads as mixed, a blend of host-read and produced. It's a broad-appeal buy that reaches a US audience with money to spend without needing a niche fit.

The outlier: SimpliSafe

SimpliSafe shows a different objective can work here. The home-security brand runs a mix of host-read and produced spots, leaning more on awareness and association than pure coded response. On a show about broken trust and personal safety, that thematic fit does part of the selling before the offer even lands.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

Look at who buys and a pattern falls out fast: health, mental-health care, home security. These aren't random. Betrayal Weekly's audience arrives already primed to think about trust, safety, and their own recovery, because that's the entire premise of the show. A telepsychiatry service or a home-security system isn't interrupting that mindset, it's answering it. Gunning's authority as a survivor-centered host means an offer she reads carries weight a produced spot on a general-interest feed never earns. The brands paying to run here again and again have worked out that a listener who trusts the storyteller is a listener who acts on what the storyteller endorses. That's the whole thesis: mindset plus authority, and the roster is the receipt.

How your ad could sound

Here's a real produced ad block from a recent episode, running several direct-response spots back to back before the host relaunches into the story.

What works: the Carvana spot uses a two-voice back-and-forth to hook the ear, then lands on a single clean action ("Sell your car today on Carvana"). No confusion about what to do. The weight-loss offer repeats its spoken address twice, so the code gets a second chance to stick.

What's worth fixing: that same address is spelled out fast, letter by letter, which buries the code the brand is paying to be remembered. The cybersecurity spot's line "Offers worth bragging about" is fine as color, but its URL comes through muddy and there's no reason to act now. A direct-response spot without urgency leaves conversions on the table. If you're buying here, put your offer in the host's mouth, say the code slowly, twice, and give a reason to move before the episode ends.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. A single-story episode holds attention through the mid-roll, so a coded read lands on a listener who's still engaged.
2. Host credibility does the vouching. Gunning's survivor-centered authority means an endorsement in her voice reads as a recommendation, not an interruption.
3. The audience matches the buy. A heavily female, US, middle-to-upper-income audience thinking about trust and recovery is a natural fit for health, care, and safety offers.
4. Repeat buying proves the math. The top spender's roughly 4 to 5 host-read reads show a brand that ran, measured, and came back, which is the clearest signal a channel converts.

Betrayal Weekly in a nutshell

The audience skews heavily female, mostly women in their late twenties through mid forties, US-concentrated and middle to upper income, at an estimated 150,000 listeners. Health, mental-health, and home-safety brands like Veracity Health, Talkiatry, and SimpliSafe already buy, mostly on host-read and mixed reads. The show is quoted per campaign rather than sold off a rate card, and with nearly all tracked activity running direct-response, it suits coded offers and attribution far more than pure awareness plays.