How to advertise on Bertcast: what it costs, who buys, and how to book

Bertcast sells its host-read inventory through the YMH Studios network, quoted per campaign rather than off a public rate card. Spotsnow attributes roughly 98% of the show's tracked ads to direct response, which is about as lopsided as a comedy feed gets. Its top spender, premium cigar retailer Cigars International, has run roughly 25 to 29 ads on the show. For a buyer weighing this feed, that mix means one thing: this is a coded-attribution buy, not a brand-awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The show trades as Bertcast on Spotsnow.

Why Bertcast is built for host-read direct response

Bertcast is hosted by stand-up comedian Bert Kreischer, whose touring career and party-forward reputation carry straight into the ad break. It sits in comedy, and that placement matters here more than most.

Spotsnow attributes roughly 98% of the show's ads to direct response, so nearly every brand on the feed is running a code or a URL and counting conversions. Spotsnow estimates reach at roughly 210,000 listeners per episode, an estimate rather than an audited count. The format is the argument. Kreischer's reads run long and conversational, he narrates exactly how he buys the product, and the audience stays in the room through the pitch because it sounds like the rest of the show. That sustained attention is what a host-read borrows, and it's why coded offers convert here.

On engagement, the show carries a 4.7 average rating on Apple Podcasts across roughly 9,400 to 10,900 ratings, and its Instagram sits near 179,000 followers. The influence is concentrated in the feed and on Instagram rather than spread thin across every platform, which is exactly where a direct-response buyer wants it.

Who is advertising on Bertcast

Spotsnow tracked roughly 57 to 66 brands on the show recently, a roster that leans DTC and male-lifestyle. Recognizable names include BetterHelp, Mint Mobile, Lowe's, American Express, and Fabletics.

The anchor advertisers, broken down

Cigars International

Cigars International is a premium, direct-marketed cigar and accessory retailer. Spotsnow shows it running roughly 25 to 29 ads with an estimated total spend over $80K, classified fully as direct response. A US cigar brand and a male, leisure-first comedy audience is about as clean a match as this category gets.

Magic Spoon

Magic Spoon sells high-protein cereal on a DTC subscription. Spotsnow shows roughly 14 to 17 ads and an estimated total spend over $70K, classified fully as direct response. It fits a young-skewing, snack-forward male audience that responds to a coded first-order offer.

Everything 420

Everything 420 is an online smoke shop and cannabis-accessory retailer. Spotsnow shows roughly 11 to 13 ads and an estimated total spend over $40K, classified fully as direct response. It slots directly into the show's cannabis-friendly comedy audience, and the read leans hard on personal, product-specific detail.

Where a different objective shows up

Not every buy here chases a code. Travel and retail names like Vrbo, Lowe's, and Expedia have run produced brand-awareness spots on the feed, proof that association-driven objectives can work on a comedy show this size even when the roster tilts direct response.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The pattern isn't random. Cigars, cannabis accessories, and snack DTC all sell to the same person, and that person is listening to Bertcast: mostly men in their late twenties to early forties, comfortable incomes, overwhelmingly in the US. Kreischer's authority isn't expertise, it's familiarity. When he says he stocks a sampler pack and stumbles into something cheaper than the cigar he wanted, it reads as a friend's tip, not a script. That's the thing a rate card can't quantify and the reason a coded offer from a cigar brand or a smoke shop clears here at repeat volume. The advertiser mix is the tell. Brands that need a conversion, not a billboard, keep coming back.

How your ad could sound

Here's the Cigars International host-read that ran on the show, so you can hear the format before you buy it.

What works: the personal framing. He narrates his actual buying habit ("What I do is I find a cigar I want that's kind of high-end in their sampler pack"), which turns a spec sheet into a recommendation. The offer is clean, "free shipping every day, no codes, no minimums," and the coded CTA is specific: use code Bert for 20% off an order of $50 or more. The handoff back into the episode is natural, no hard stop.

Worth improving: the attribution path gets muddled at the end. The URL trails off ("or visit W.W.") and the discount is described as applying automatically, which competes with the promo code and makes the tracked action fuzzy. There's also no deadline or reason to act now. If you're briefing a read like this, lock one action, say the code and the domain cleanly, and give the offer an edge of urgency.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Roughly 98% of tracked ads here are direct response, so the reads are built to move a code, not just plant a name.
2. Host credibility carries the pitch. Kreischer describes his own use of the product, which is why a 4.7-rated audience treats the endorsement as a tip.
3. The audience is the target. An estimated 210,000 mostly-male, US-based listeners with comfortable incomes is the exact profile cigar, cannabis, and snack DTC brands chase.
4. Repeat buying proves the math. Cigars International alone has run roughly 25 to 29 ads; brands don't re-up at that level unless the coded returns hold.

Bertcast in a nutshell

Bertcast reaches an estimated 210,000 listeners, mostly men in their late twenties to early forties, comfortable incomes, overwhelmingly in the US. The buyers who repeat here are direct-response DTC names like Cigars International, Magic Spoon, and Everything 420, all running long host-reads with promo codes. The show is sold through the YMH Studios network on a quoted, per-campaign basis. If your objective is coded conversions rather than pure reach, this feed is built for it.