The Writing & Editing industry creates, refines, and manages content across digital and print platforms, with demand driven by content marketing, AI integration, and specialized roles like technical writing and UX content design, projecting steady growth through 2026.
The Writing & Editing industry creates, refines, and manages content across digital and print platforms, with demand driven by content marketing, AI integration, and specialized roles like technical writing and UX content design, projecting steady growth through 2026.
Est Annual Spend
$291.1k
Repeat Buy Rate
76.92%
GREAT% Direct Response
73%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $72.8K monthly podcast ad spend and a 77% repeat buy rate and promotes 73% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Amazon Writing & Editing | $382.6K | +130% | 1% | Direct response | 1.4ad units | 220total |   +1 |
 Five Bullet Friday Writing & Editing | $347.7K | +44% | 100% | Direct response | 5.0ad units | 10total |   |
 Crosswalk Writing & Editing | $93.5K | -100% | 4% | Direct response | 5.7ad units | 74total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Five Bullet Friday
0:00 / 1:28#1 Five Bullet Friday
Run on 1x episode#2 Crosswalk
0:00 / 0:58
#3 Emerge
0:00 / 1:34Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Tim Ferriss Show Business | 331,586 | 2.67 /mo | 100.0% | 9 | 0.56 | 100.0% | 100.0% | |
Your Daily Prayer Religion & Spirituality | 40,180 | 8.67 /mo | 8.3% | 27 | 0.25 | 100.0% | 100.0% | |
 Louder with Crowder Government | 866,400 | 0.33 /mo | 0.0% | 1 | 0.02 | 0.0% | 0.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.