The research industry encompasses market analysis, scientific development, and academic studies, delivering critical data insights, consumer behavior trends, and technological innovations that empower organizations to make informed strategic decisions and drive sustainable global economic growth.
The research industry encompasses market analysis, scientific development, and academic studies, delivering critical data insights, consumer behavior trends, and technological innovations that empower organizations to make informed strategic decisions and drive sustainable global economic growth.
Est Annual Spend
$11.2M
Repeat Buy Rate
76.74%
GREAT% Direct Response
83%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $2.8M monthly podcast ad spend and a 77% repeat buy rate and promotes 83% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 SORA Research | $8M | +2366802% | 2% | Direct response | 6.4ad units | 2448total |   +1 |
 ZBiotics Research | $7.8M | +25% | 92% | Direct response | 4.1ad units | 290total |   +1 |
 OneSkin Research | $5.6M | -15% | 99% | Direct response | 4.3ad units | 643total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
ZBiotics
0:00 / 1:20#1 ZBiotics
Run on 1x episode#2 ZBiotics
0:00 / 1:26
#3 Claude
0:00 / 1:50Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The MeidasTouch Podcast News | 1,075,040 | 6.67 /mo | 68.4% | 20 | 0.06 | 60.0% | 20.0% |  |
 Pod Save America News | 1,883,663 | 3.00 /mo | 66.7% | 9 | 0.20 | 100.0% | 50.0% | |
 How I Built This with Guy Raz Business | 749,664 | 3.33 /mo | 75.0% | 20 | 0.67 | 100.0% | 50.0% |  |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.