The publishing industry creates and distributes books, newspapers, magazines, and digital content, adapting to rising e-book and audiobook demand while managing paper cost increases and shifting consumer behaviors, with global revenue projected to grow steadily through 2026.
The publishing industry creates and distributes books, newspapers, magazines, and digital content, adapting to rising e-book and audiobook demand while managing paper cost increases and shifting consumer behaviors, with global revenue projected to grow steadily through 2026.
Est Annual Spend
$3.7M
Repeat Buy Rate
84.46%
GREAT% Direct Response
90%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $928.9K monthly podcast ad spend and a 84% repeat buy rate and promotes 90% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 The Guardian Publishing | $3.3M | -69% | 10% | Direct response | 3.7ad units | 1218total |   +1 |
 The New Yorker's Political Scene Publishing | $818.5K | -49% | 13% | Direct response | 4.9ad units | 243total |   +1 |
 The Wall Street Journal Publishing | $711.6K | -14% | 31% | Direct response | 23.0ad units | 230total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Crimes of the Times
0:00 / 0:34
#1 Crimes of the Times
Run on 1x episode#2 The Guardian
0:00 / 0:51
#3 London Review of Books Audiobooks
0:00 / 0:40Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 The Daily News | 2,119,521 | 1.67 /mo | 0.0% | 5 | 0.05 | 25.0% | 0.0% |    |
Crimes of the Times True Crime | 819,540 | 2.00 /mo | 42.9% | 7 | 0.88 | 100.0% | 100.0% | |
 Stuff You Should Know Education | 1,540,900 | 1.00 /mo | 33.3% | 3 | 0.05 | 100.0% | 0.0% | |
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