The Financial Times Podcast Advertising: Spend, Top Shows & Campaigns

Overview

The Financial Times (FT) is a British daily newspaper that focuses on business, financial, and economic news and analysis. Founded in 1888 and based in London, it is known for its distinctive salmon pink pages. The FT is owned by Nikkei Inc. since 2015 and has a global editorial presence with offices in Britain, the US, and continental Europe.

The FT publishes a daily print edition and has a strong digital platform, catering to a global audience. It offers a weekend edition that includes expanded coverage of international news and lifestyle sections. The newspaper also produces over 100 special reports annually on various topics relevant to business professionals. Group subscription packages are available for organizations, providing comprehensive access to its content.

The Financial Times primarily serves business professionals, financial experts, and decision-makers who need timely and in-depth financial news. Its readership includes corporate executives, investors, policymakers, and academics interested in global economic trends.

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Top Shows

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Ads

What’s in a university ranking? How the US and UK still dominate

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Recent Campaigns

	Shows	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31
FT News Briefing	FT News Briefing 50%				1	3	3	3	1					1	1	1		1	1	5	1			1	Core Performer 50%
The Rachman Review	The Rachman Review 50%			1	2			2	1							2	2				1	1	1	1	Core Performer 50%
Unhedged	Unhedged 42%	1	1	1		1	1	2		1	1	1	1	1	1			1	1	2		2	1		Longer term buy 42%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%