The global music industry encompasses the creation, performance, distribution, and promotion of audio art, driven by streaming platforms, live touring, and emerging technologies like AI, connecting audiences and shaping cultural trends through diverse monetization models.
The global music industry encompasses the creation, performance, distribution, and promotion of audio art, driven by streaming platforms, live touring, and emerging technologies like AI, connecting audiences and shaping cultural trends through diverse monetization models.
Est Annual Spend
$1.7M
Repeat Buy Rate
79.31%
GREAT% Direct Response
44%
OKAYEst. Spend
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The Bottom Line
This industry has an estimated $423.2K monthly podcast ad spend and a 79% repeat buy rate and promotes 44% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Spotify Music | $4.8M | -92% | 11% | Brand awareness | 2.2ad units | 2126total |   +1 |
 DistroKid Music | $185.6K | -48% | 92% | Direct response | 9.6ad units | 211total |   +1 |
 doss mortal Music | $46.8K | -96% | 93% | Direct response | 1.5ad units | 87total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
DistroKid
0:00 / 0:38#1 DistroKid
Run on 1x episode#2 DistroKid
0:00 / 1:21#3 Spotify
0:00 / 1:12Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 The MeidasTouch Podcast News | 1,075,040 | 4.00 /mo | 0.0% | 12 | 0.04 | 100.0% | 100.0% | |
 Bill O’Reilly’s No Spin News and Analysis News | 366,991 | 3.00 /mo | 0.0% | 9 | 0.04 | 100.0% | 100.0% | |
 The Dan Bongino Show News | 1,236,180 | 0.67 /mo | 0.0% | 2 | 0.03 | 100.0% | 0.0% | |
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